competitive-analysis - SKILL.md Agent Skill

name: competitive-analysis compatibility: "Claude Code 2.1.183+" description: "Strategic analysis frameworks including Porter's Five Forces (industry attractiveness), SWOT (internal positioning), and competitive landscape mapping with battlecard generation. Produces competitor profiles, feature gap analysis, and positioning recommendations. Use when analyzing market position, evaluating threats, or building sales battlecards." version: 1.0.0 author: OrchestKit user-invocable: false disable-model-invocation: false complexity: medium persuasion-type: guidance tags: [porter, swot, competitive, battlecard, moat, five-forces, landscape] context: fork agent: product-strategist metadata: category: document-asset-creation allowed-tools: [Read, Glob, Grep, WebFetch, WebSearch]

Competitive Analysis

Frameworks for analyzing competitive position and industry dynamics.

When to Use Porter's vs. SWOT

Framework	Use When
Porter's Five Forces	Evaluating industry attractiveness; new market entry; strategic positioning
SWOT	Internal capability assessment; go/no-go decisions; strategy planning
Competitive Landscape Map	Visualizing whitespace; investor decks; positioning against specific competitors
Competitor Profiles	Battlecards for sales; feature gap analysis; threat assessment

Use Porter's to understand the structural forces shaping the industry. Use SWOT to assess your specific position within it. Combine both for a complete picture.

Porter's Five Forces Template

## Porter's Five Forces: [Industry/Market]

### 1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW
| Factor | Assessment |
|--------|------------|
| Number of competitors | |
| Industry growth rate | |
| Product differentiation | |
| Exit barriers | |

### 2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW
| Barrier | Strength |
|---------|----------|
| Economies of scale | |
| Brand loyalty | |
| Capital requirements | |
| Network effects | |
| Switching costs | |

### 3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW
[Key suppliers, switching cost, concentration]

### 4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW
[Price sensitivity, alternatives available, buyer concentration]

### 5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW
[Alternative ways customers solve the same problem]

### Overall Industry Attractiveness: X/10
[Summary: which forces are most significant and why]

SWOT Analysis

+-------------------------+-------------------------+
|       STRENGTHS         |       WEAKNESSES        |
|       (Internal +)      |       (Internal -)      |
| * What we do well       | * Where we lack         |
| * Unique resources      | * Resource gaps         |
| * Competitive advantages| * Capability limits     |
+-------------------------+-------------------------+
|      OPPORTUNITIES      |         THREATS         |
|       (External +)      |       (External -)      |
| * Market trends         | * Competitive pressure  |
| * Unmet needs           | * Regulatory changes    |
| * Technology shifts     | * Economic factors      |
+-------------------------+-------------------------+

TOWS Matrix (SWOT to Strategy)

	Strengths	Weaknesses
Opportunities	SO: Use strengths to capture opportunities	WO: Fix weaknesses to unlock opportunities
Threats	ST: Use strengths to mitigate threats	WT: Minimize weaknesses, avoid threats

Competitor Profile Template

## Competitor: [Name]

### Overview
- Founded: [Year] | Funding: $[Amount] | Employees: [N]
- Target customer: [Segment]
- Pricing: [Model and range]

### Strengths / Weaknesses
+ [Strength 1]
+ [Strength 2]
- [Weakness 1]
- [Weakness 2]

### Threat Assessment: HIGH / MEDIUM / LOW
- [Why this threat level]
- [Our differentiation vs. this competitor]

Competitive Landscape Map

Plot competitors on two axes that matter most to buyers (e.g., price vs. features, ease of use vs. power):

                    HIGH PRICE
                        |
     Premium Leaders    |    Luxury Niche
   +-------------+      |      +-------------+
   |  [Comp A]   |      |      |  [Comp B]   |
   +-------------+      |      +-------------+
                        |
LOW ────────────────────+──────────────────── HIGH
FEATURES                |                   FEATURES
                        |
   +-------------+      |      +-------------+
   |  [Comp C]   |      |      |    [US]     |
   +-------------+      |      +-------------+
     Budget Options     |    Value Leaders
                        |
                    LOW PRICE

Identify whitespace — quadrants with no incumbents that align with unmet buyer needs.

GitHub Signals for Competitive Tracking

# Star count and momentum
gh api repos/owner/repo --jq '{stars: .stargazers_count, forks: .forks_count}'

# Shipping velocity (recent releases)
gh release list --repo owner/repo --limit 5

# Community size
gh api repos/owner/repo/contributors --jq 'length'

Signal	Check Frequency
Star growth	Weekly
Release notes	Per release
Pricing changes	Monthly
Feature launches	Per announcement
Full analysis	Quarterly

References

Competitive Analysis Rules — Porter's, SWOT, landscape map, competitor profile templates
Competitive Analysis Guide — Research methodology, data sources, update cadence

Related Skills

ork:market-sizing — Quantify opportunity size alongside competitive landscape
ork:business-case — Build financial justification informed by competitive position
ork:product-frameworks — Full product strategy toolkit (value prop, prioritization, OKRs)

Version: 1.0.0