By name: content-repurpose description: Converts long-form content into multiple formats while preserving core message. Use when turning design docs into READMEs, research into summaries, or internal docs into external-facing content.
Content Repurposing
Core Principle
The insight is the constant; the format is the variable. Extract the core insight first, then reshape it for each target format.
Three Phases
Phase 1: Extract Core
- Read the source material completely before starting
- Identify the 3-5 key insights (not details — insights)
- Note the evidence/examples that support each insight
- Determine the original audience and tone
Phase 2: Map to Target
- Identify the target format and audience
- Determine what changes: depth, tone, structure, length
- Map each source insight to target format requirements:
- Blog → narrative flow, examples, conclusion
- README → scannable, action-oriented, code examples
- Presentation → headlines, visuals, progressive disclosure
- Team-knowledge entry → structured fact with provenance
- Social post → single insight, hook, link
Phase 3: Adapt and Verify
- Rewrite (don't copy-paste) for the target format
- Verify: does the repurposed version preserve the original meaning?
- Check: would someone who only reads this version get the right understanding?
Anti-Patterns
- Copy-paste with reformatting: changing headers doesn't change the format. Actually rewrite.
- Nuance loss: compressing "it depends on X, Y, Z" into "always do X"
- Audience mismatch: using internal jargon in external docs
- Format-inappropriate content: putting a 2000-word analysis into a tweet thread