distribution-physics

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Analyzes market dynamics and go-to-market strategies using "Distribution First" architecture.

winstonkoh87 By winstonkoh87 schedule Updated 4/17/2026

name: distribution-physics description: Analyzes market dynamics and go-to-market strategies using "Distribution First" architecture. argument-hint: "analyze " allowed-tools: - Read auto-invoke: true model: default context_trigger: "go-to-market, distribution, channel, GTM, market entry, reach, acquisition channel, organic vs paid"

Distribution Physics

Evaluates whether a product has a structurally viable path to market, enforcing the "Build the Audience, then Build the Product" methodology.

Triggers

"go to market", "how to launch", "distribution strategy"

Core Mechanics

  1. Identifies the primary acquisition channel (SEO, Paid, Social).
  2. Calculates the friction coefficient of that channel vs the Unit Economics.
  3. Rejects strategies that rely on "Build it and they will come."

Reference Paths

  • .context/memories/protocols/business/106-distribution-physics.md
Install via CLI
npx skills add https://github.com/winstonkoh87/Athena-Public --skill distribution-physics
Repository Details
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