By name: brand-foundations
description: Automated Q&A sequence that extracts the 7 core brand pillars and outputs a finalized brand_guidelines.md.
argument-hint: "build "
allowed-tools:
- Write
auto-invoke: false
model: default
context_trigger: "brand, branding, brand guidelines, logo, visual identity, tone of voice, brand pillars, brand strategy, positioning statement"
Brand Foundations (The 7 Pillars)
An interactive workshop protocol used to instantly standardize a brand's narrative, voice, and aesthetic positioning before content production begins.
Triggers
"new brand", "brand voice", "positioning", "brand guidelines"
Core Mechanics
Runs a structured Q&A to extract:
- Purpose & Core Enemy
- Target Avatar (Psychographics > Demographics)
- Brand Voice & Archetype
- Primary Value Proposition
- Visual Identity (Colors/Typography direction)
- Compaction into
brand_guidelines.md
Reference Paths
.context/memories/protocols/strategy/319-brand-foundations-7-blocks.md