By name: lead-enrichment displayName: Lead Enrichment tagline: Automatically enrich leads with company data, contact details, and social profiles from your CRM. description: | Enriches incoming leads by pulling company info, contact details, firmographics, and social profiles from CRM sources like HubSpot and Salesforce. Matches leads against existing contacts, fills in missing fields, and scores them for sales readiness. Helps sales teams focus on the highest-value prospects. department:
- Sales
- Revenue Operations use_cases:
- Lead Management
- Data Enrichment
- Sales Automation tools_required:
- HubSpot MCP
- Salesforce MCP agents_compatible:
- Claude / Claude Code
- Cursor
- Windsurf
- ChatGPT
- Any MCP-compatible agent author: Webrix verified: true updatedAt: 2026-05-08 version: 1.0.0 exampleInput: | New lead: jane.doe@acmecorp.com Enrich with company data, LinkedIn profile, and deal history. exampleOutput: | Lead Enrichment Report — jane.doe@acmecorp.com
CONTACT Name: Jane Doe Title: VP of Engineering Company: Acme Corp LinkedIn: linkedin.com/in/janedoe
COMPANY Industry: SaaS / B2B Size: 250-500 employees Revenue: $45M ARR Location: San Francisco, CA
SCORING Lead Score: 85/100 (Hot) Reason: VP-level, matching ICP, recent funding round
Lead Enrichment
Automatically enrich leads with company data, contact details, and social profiles from your CRM.
Integrations: HubSpot, Salesforce
When to Use
- A new lead comes in and needs company and contact data
- The user wants to enrich a batch of leads from a CSV or CRM list
- Sales teams need lead scoring based on firmographic data
- The user mentions "enrich lead", "lead data", or "company lookup"
Steps
Step 1: Identify the Lead
Collect the lead's email address or domain to begin enrichment.
Step 2: Pull CRM Data
Query HubSpot or Salesforce for existing contact records, deal history, and activity.
Step 3: Enrich with External Data
Fill in missing fields: company size, industry, revenue, social profiles, and recent news.
Step 4: Score the Lead
Apply a scoring model based on ICP fit, engagement signals, and deal potential.
Output
Deliver:
- Enriched contact record with all available fields
- Lead score with reasoning
- Recommended next action for sales team