lead-enricher

name: lead-enricher description: Enrich commercial leads with phone numbers, emails, decision makers, and pitch angles. Use when you have a business name but need contact details for Jamie to call.

Lead Enricher

Purpose: Turn a business name into a fully actionable lead with phone, email, decision maker, and custom pitch angle. Saves 5-10 minutes per lead.

When to Use

• After identifying a potential commercial lead (property manager, apartment, HOA, vet clinic, daycare)
• Before adding to Jamie's call sheet
• When updating existing leads with missing info

Input Required

Minimum: Business name + city/area

Example: "Parkway Properties, Chesterfield MO"

Enrichment Process

Step 1: Web Search

# Search for business website and contact info
web_search "[BUSINESS NAME] [CITY] phone contact"

Step 2: Fetch Website

# Get the business website for details
web_fetch --url "[WEBSITE_URL]" --maxChars 5000

Step 3: Extract Key Info

Look for:

• Phone number (main line, property management line)
• Email (general, property manager, contact form)
• Decision maker (property manager name, owner, office manager)
• Number of properties/units (for pricing estimate)
• Service areas (confirm they're in our zones)

Step 4: Generate Pitch Angle

Based on business type:

Step 5: Output Format

## [BUSINESS NAME]

**Category:** [Property Management / Apartment / HOA / Vet / Daycare / Dog Park]
**Location:** [Address or Area]
**Phone:** [NUMBER]
**Email:** [EMAIL]
**Website:** [URL]
**Decision Maker:** [NAME + TITLE if found]
**Size:** [# properties / # units / # locations]
**Service Fit:** [Why they're a good target]
**Pitch Angle:** [Custom hook for this business]
**Notes:** [Anything else relevant]

Quick Enrichment Commands

For a single lead:

# 1. Search
web_search "Parkway Properties Chesterfield MO phone email contact"

# 2. Fetch their site
web_fetch --url "https://parkwayproperties.com/contact"

# 3. Build the lead entry

For batch enrichment:

Process 5-7 leads at a time, use parallel searches when possible.

Integration with Leads Database

After enrichment, add to memory/leads-commercial.md:

### [NUMBER]. [BUSINESS NAME]
- **Type:** [Category]
- **Contact:** [Phone] | [Email]
- **Decision Maker:** [Name]
- **Location:** [Area]
- **Pitch:** [Custom angle]
- **Status:** New | Contacted | Interested | Closed | Dead

Quality Checklist

Before marking a lead as "ready":

• Phone number verified (not just website, actual callable number)
• Correct business (not a different company with similar name)
• In service area (St. Louis County, St. Charles, etc.)
• Pitch angle is specific to their business
• No duplicate in existing leads database

Enrichment Sources

1. Google Search — Primary source for contact info
2. Company Website — Contact page, about page, team page
3. Google Maps — Phone number, hours, reviews
4. LinkedIn — Decision maker names/titles (if needed)
5. Facebook — Some businesses list phone/email
6. Yelp — Phone numbers, sometimes owner names

Example Enriched Lead

### 15. St. Louis Animal Emergency Clinic

- **Type:** Veterinary Clinic (24/7 Emergency)
- **Contact:** (314) 822-7600 | info@stlanimalemergency.com
- **Decision Maker:** Hospital Administrator (call main line)
- **Locations:** Kirkwood + O'Fallon (2 locations!)
- **Size:** High traffic 24/7 operation
- **Pitch:** "Keep outdoor relief areas clean for patients and their stressed owners. 24/7 operation = constant use. Weekly service keeps it professional."
- **Status:** New
- **Notes:** Been in business 40+ years. Reputation-conscious. Two locations = potential for multi-site deal.

Batch Output

For Jamie's call sheet, output as table:

| # | Business | Phone | Decision Maker | Pitch Hook |
|---|----------|-------|----------------|------------|
| 1 | Parkway Properties | (314) 555-1234 | John Smith, PM | Keep common areas clean |
| 2 | Oak Hills Apartments | (314) 555-5678 | Front Office | Attract pet-owning renters |

Fast enrichment = more calls = more customers. Don't make Jamie hunt for phone numbers.