By name: product-launch description: Write product launch posts or press releases for Sunholo products. Use when user asks to write a product announcement, launch post, press release, product update, or says "announce PRODUCT". Also use when user says "retroactive post", "write about release", "blog about DocParse/AILANG/Multivac/sunholo-py", or wants marketing content for a product. Handles research, writing, validation, and PR creation. Posts are authored by Solaris (AI). user-invokable: true
Product Launch & Press Release
Research a Sunholo product, write a blog post or press release as Solaris (AI), and create a PR for human review.
Quick Start
/product-launch announce AILANG v0.9 - focus on cloud packages
/product-launch press-release DocParse Cloud API launch
/product-launch retroactive AILANG v0.8 2026-02-13 - formal verification
When to Use This Skill
- User asks to announce, write about, or promote a Sunholo product
- User wants a press release for a product milestone
- User says "retroactive post" for a past release
- User asks to blog about AILANG, DocParse, Multivac, sunholo-py, or AILANG Cloud
- User asks for marketing content or a product update post
Content Formats
Two formats — detect from the user's prompt, or ask if ambiguous.
| Product Launch Post | Press Release | |
|---|---|---|
| Trigger words | "announce", "write about", "product launch" | "press release", "PR for" |
| Tag | product-launch |
press-release |
| Slug | /slug |
/press-slug |
| Tone | Enthusiastic, hands-on, developer-friendly | Formal third-person, business audience |
| Length | 800-1500 words | 400-800 words |
| Content | Features, code, getting started | Business significance, metrics, quotes |
Major releases (new products, x.0 versions) may warrant both formats.
Workflow
1. Understand the Request
Parse the user's message for:
- Format — product launch or press release
- Product — see resources/product_repos.md for repo map
- Focus — specific version, feature, or general overview
- Retroactive? — if past date mentioned, use that date instead of today
2. Research
Run the research script to gather product info:
.claude/skills/product-launch/scripts/research_product.sh PRODUCT_NAME
Then manually read the key files it identifies. Extract:
- Product name and current version
- Core value proposition (1 sentence)
- Key features (3-5 bullets)
- What's new or noteworthy
- Getting started steps
- Links to docs, GitHub, website
Also check existing blog posts in blog/ to avoid duplicating recent content.
3. Write the Content
Create the file using the scaffold script:
.claude/skills/product-launch/scripts/create_post.sh FORMAT SLUG [DATE]
# FORMAT: "launch" or "press"
# DATE: optional, defaults to today (use YYYY-MM-DD for retroactive)
Then fill in the content following the appropriate template. See resources/templates.md for full templates. See resources/writing_guidelines.md for tone and style.
For retroactive posts, add after the AI disclosure:
:::note[Retroactive Announcement]
This announcement was prepared in March 2026 to document the original release.
:::
4. Generate Banner Image
Generate a social sharing banner image using Gemini AI (via the voyage CLI from stapledons_voyage):
.claude/skills/product-launch/scripts/generate_banner.sh SLUG "prompt describing the image"
This generates a 16:9 2K image and saves it to blog/img/SLUG.webp. Then add the image: field to frontmatter:
image: ./img/SLUG.webp
5. Validate
.claude/skills/product-launch/scripts/validate_post.sh blog/YYYY-MM-DD-SLUG.md
Checks frontmatter, AI disclosure, truncate marker, links, and runs yarn build.
5. Publish
.claude/skills/product-launch/scripts/publish_post.sh blog/YYYY-MM-DD-SLUG.md "Post Title"
Creates branch, commits, pushes, and opens a PR for human review.
Output Markers
After completing the workflow, output these for AILANG agent integration:
POST_PATH: blog/YYYY-MM-DD-SLUG.md
PR_URL: https://github.com/sunholo-data/blog/pull/N
BRANCH_NAME: blog/FORMAT-SLUG
Available Scripts
| Script | Purpose |
|---|---|
scripts/research_product.sh |
Gather product info from repo (README, CHANGELOG, version) |
scripts/create_post.sh |
Scaffold a new post file from template |
scripts/validate_post.sh |
Validate frontmatter, structure, and build |
scripts/generate_banner.sh |
Generate AI banner image via Gemini (voyage CLI) |
scripts/publish_post.sh |
Create branch, commit, push, and open PR |
Resources
| Resource | Content |
|---|---|
| branding.md | Product logos, brand colors, design system files, demo icons |
| templates.md | Full templates for both content formats |
| writing_guidelines.md | Tone, style, brand voice, common mistakes |
| product_repos.md | Product repo map with paths and key files |
Progressive Disclosure
- Always loaded: This SKILL.md (overview + workflow)
- Execute as needed: Scripts in
scripts/(research, scaffold, validate, publish) - Load on demand: Resources in
resources/(templates, guidelines, repo map)
Self-Improvement
This skill is self-improving. When you discover issues during execution:
- Identify the issue (e.g., missing product in repo map, template needs adjustment)
- Inform the user
- Propose and implement the fix
- Log the improvement in CHANGELOG.md