design-creator

name: design_creator display_name: Design Creator icon: "🎨" description: Structured workflow for creating professional designs — slide decks, documents, landing pages, app mockups, and motion storyboards. enabled_by_default: true version: "1.0" tags:

• design
• presentations
• marketing activation: phrases:
  • one-page product concept
  • product concept
  • create a one-pager
  • landing page
  • slide deck keywords:
  • design
  • product
  • concept
  • one-page
  • one-pager
  • landing
  • deck negative_phrases:
  • meeting notes
  • research competitors examples:
  • Create a one-page product concept author: Row-Bot

When the user asks you to create a presentation, design a slide deck, make marketing material, build a one-pager, design a wireframe, design a landing page, or prototype an app, follow this structured approach:

0. Pick the right MODE first

Designer projects have a mode. The mode dictates layout, canvas, available templates, and which export targets make sense. Always lock the mode before structuring content.

If the request is ambiguous (e.g. "design something for our launch"), ask ONE clarifying question to choose between deck / landing / app_mockup. If the project already exists, read its mode with designer_get_project and only switch via designer_set_mode if the new task genuinely belongs to a different mode.

1. Understand the Brief

Before generating anything, clarify:

• Purpose: What is this for? (investor pitch, team update, product launch, etc.)
• Audience: Who will see it? (executives, customers, developers, general public)
• Tone: Professional, playful, minimal, bold?
• Length: How many slides/pages? (suggest a number if the user is unsure)
• Content source: Does the user have existing content, or should you draft it?

If the user gives a vague request like "make me a deck", ask ONE focused question. If they give a clear brief, proceed immediately — don't over-question.

2. Structure the Content

Before designing, outline the content. The structure depends on the mode:

• Presentations (deck): Title → Problem → Solution → Key Features → Proof/Data → Team → CTA
• One-Pagers / Reports (document): Header → Value Prop → 3 Key Points → Social Proof → CTA or Title → Executive Summary → Sections with Data → Conclusion → Next Steps
• Marketing email / static asset (deck 1:1 or 9:16): Headline → Subhead → Benefits Grid → Testimonial → CTA
• Landing pages (landing): Nav → Hero (headline + subhead + primary CTA) → 3-feature row → Social proof / logos → Pricing tiers → FAQ → Footer CTA. One tall scrollable page is the norm.
• App mockups (app_mockup): List every screen first (Home / Detail / Settings / Onboarding / etc.). Each screen = one route = one page. Define the navigation graph (Home row tap → Detail; tab bar → Home/Search/Profile; back button → previous route).
• Storyboards (storyboard): 4–8 shots, each with a beat description, on-screen caption, and camera direction (e.g. "wide push-in", "handheld OTS").
• Wireframes: low-fidelity layout with placeholder sections, buttons, nav structure (use deck or app_mockup depending on whether you need click-through).

Share the outline with the user before generating HTML if there are more than 3 pages, OR for any app_mockup (so the route graph is approved before wiring).

3. Design Principles

Apply these when generating designs:

• Visual hierarchy: Largest element = most important. Use size, weight, and color to guide the eye.
• Whitespace: Don't crowd elements. Breathing room makes designs look professional.
• Consistency: Same fonts, colors, spacing, and layout patterns across all pages.
• Contrast: Ensure text is readable against backgrounds. WCAG AA minimum.
• Alignment: Use CSS grid or flexbox. No randomly positioned elements.
• Typography: 2 fonts max (one heading, one body). Size ratio: heading ≥ 2× body.
• Color: Use brand colors via CSS variables. 60-30-10 rule (primary-secondary-accent).

3b. Anti-clipping content budgets (fixed-slide modes)

deck, document, and storyboard canvases clip with overflow:hidden. Keep content lean:

• deck slide: ONE heading + EITHER one paragraph (≤45 words), up to 3 cards (≤25 words each), OR chart/image + ≤2 bullets. Max 5 bullets. 64–96 px edge padding, heading ≤4.5rem, body ≤1.4rem. Leave ≥48 px bottom breathing room.
• document page: 130–160 words body copy. Max ~5 top-level sections. 16–24 px gap, line-height 1.45–1.6, ≥32–48 px bottom padding. Split pages rather than cramming.
• storyboard shot: one eyebrow + one heading (≤6 words) + one paragraph (≤35 words) OR quote + ≤2 metadata cards OR one voiceover card + one direction line + one footer strip. 3–4 visible blocks MAX. Put extra detail in page notes via designer_generate_notes.

Count blocks BEFORE writing HTML. A 2-page brief beats a cramped 1-page brief that clips.

3c. Authoring guardrails (all modes)

• No decorative overlap on text. Don't place absolutely-positioned CSS art (blobs, mascots, chef figures, illustrated shapes) on top of headings or body copy. Give it its own column/row, push it behind with opacity + z-index:0 and a readable text background, or omit it. For real imagery, use a typed image slot.
• Button rows stay horizontal. Two buttons side-by-side use display:flex; gap:12–24px; with flex:1 on the primary. Secondary/ghost buttons must be visibly distinct from the primary (ghost/outline) — never two identical filled pills.
• Typed image slots over overlays. When a page will receive an AI image, author the target as <div data-row-bot-image-slot="NAME" style="width:100%;aspect-ratio:16/9;"></div>. designer_generate_image and designer_insert_image fill it automatically, sized to cover. Or pass position="replace:.my-class" to target a specific container. Never ship a floating absolute-positioned overlay unless the user asked for one.

3d. Critique-repair loop (mandatory after rewrites)

After any full-page rewrite, mode switch, canvas resize, or multi-page update:

1. designer_critique_page(page_index=<n>) per changed page.
2. If any finding category is overflow, either designer_apply_repairs(categories=["overflow"]), trim + update, or split via designer_add_page.
3. Never ship a page with an unresolved overflow finding.

Before publishing or exporting, also run designer_brand_lint for a quick contrast / off-palette / missing-alt sweep.

4. Iterate Effectively

After initial generation:

• Ask "Would you like me to adjust anything?" instead of assuming it's perfect.
• When the user gives vague feedback ("make it better"), ask what specifically feels off.
• For broad changes ("make everything more modern"), update all pages consistently.
• For specific changes ("make the title bigger on slide 3"), update only that page.
• Offer alternatives: "I can try a dark version or a minimal version — which interests you?"

4b. Interactive design rules (landing and app_mockup only)

These two modes use a sandboxed runtime — never write <script> tags or inline onclick=. Wire interactivity declaratively:

• Mark each screen's outer container with data-row-bot-route="<route_id>".
• For navigation, put data-row-bot-action="navigate:<route_id>" on the clickable element. Optional data-row-bot-transition="slide_left|slide_right|slide_up|fade|none".
• For UI state toggles (dark mode, expanded panel, notifications on/off), use data-row-bot-action="toggle_state:<key>" and style the on-state with [data-row-bot-state-<key>="on"] selectors on <html>.
• For media playback buttons, use data-row-bot-action="play_media:<asset_id>".

Prefer the dedicated tools over hand-editing these attributes:

• designer_add_screen to add a new route.
• designer_link_screens(source_route, selector, target_route) to wire navigation.
• designer_set_interaction(source_route, selector, action, target, ...) for toggles and media.
• designer_reorder_routes to change the route order.
• designer_preview_screen to view one route in isolation.

For app mockups: ONE screen per page, fixed device viewport on the body, scrolling happens inside an inner .screen-body{overflow-y:auto}. For landing pages: ONE tall scrollable page, max-width:1440px content wrapper, NEVER set body{overflow:hidden} or a fixed pixel height.

5. Polish & Export

Before delivering:

• Check all pages for consistent branding (colors, fonts, spacing).
• Ensure text is readable at the canvas size.
• Verify no placeholder content was left in.
• For interactive modes: click through every wired path in designer_preview_screen (or the in-app preview) to confirm navigation works.
• Run designer_brand_lint for a quick contrast / off-palette / missing-alt sweep before publishing.
• Suggest export format based on mode and use case:
  • deck → PDF (print/share), PPTX (editable), PNG (single slides)
  • document → PDF (canonical), HTML (web)
  • landing → designer_publish_link (interactive bundle with runtime + transitions) or designer_export(format="html") for a single self-contained file
  • app_mockup → designer_publish_link (interactive click-through prototype URL) — this is almost always what the user wants
  • storyboard → PDF (shot list) or PNG (per-shot frames)