ad-creative-batch - SKILL.md Agent Skill

name: ad-creative-batch description: Generate ad creative variations across formats (UGC, TV spot, Wild Card) for an Amazon product using Higgsfield Ad Engine. Replaces a $5K/mo agency retainer per Higgsfield's positioning. Use when running `ad-creative-batch {ASIN}` or when building Sponsored Brand Video / external traffic ad campaigns.

ad-creative-batch — Higgsfield Ad Engine Batch

Higgsfield's Ad Engine takes one brief and outputs UGC + TV spot + Wild Card variations. Designed to replace a retainer-style agency for Amazon SBV + external traffic ads.

Prerequisites

Higgsfield MCP (Ad Engine feature available)
Research brief

Invocation

ad-creative-batch {ASIN}
ad-creative-batch {ASIN} --formats=ugc,tv-spot,wild-card   # default all 3
ad-creative-batch {ASIN} --variants-per-format=3           # default 1 each

Output

/tmp/cro-content/{ASIN}-ads-{date}/ directory with subfolders per format:

ugc/ — handheld authentic style
tv-spot/ — high-production cinematic
wild-card/ — experimental / scroll-stop

Phase 1 — Brief

Single brief pulled from research:

Product: name + reference image
Top driver
Target demographic
Brand tone
Outreach goal (engagement / conversion / awareness)

Phase 2 — Generate (Ad Engine)

Submit brief to Higgsfield Ad Engine. Engine outputs:

N UGC variants (handheld, talking-head)
N TV spot variants (cinematic, polished)
N Wild Card variants (creative experiments)

Phase 3 — Review

Per Higgsfield's positioning the Ad Engine also writes outreach copy + provides a weekly performance report — surface this if available.

Phase 4 — Output

# Ad Creative Batch — {ASIN}

**Date:** {date} | **Formats:** UGC + TV Spot + Wild Card | **Variants:** {N each}

## UGC ({N} variants)
- ![](ugc/v1.gif) — talking-head benefit angle
- ...

## TV Spot ({N} variants)
- ![](tv/v1.gif) — cinematic hero moment
- ...

## Wild Card ({N} variants)
- ![](wild/v1.gif) — {experimental angle}
- ...

## Outreach Copy (if Ad Engine generates)

{Pulled from Higgsfield Ad Engine response}

## Recommended Use

| Format | Best Amazon placement |
|--------|------------------------|
| UGC | Sponsored Brand Video — mobile feed |
| TV Spot | Brand Store + A+ Premium hero |
| Wild Card | External traffic ads (Meta/TikTok), test in Amazon if compliant |

## Compliance Check

- All variants ≤15s for SBV
- No prohibited claims
- Aspect ratios (9:16, 16:9, 1:1)

Reference Files

Higgsfield docs — Ad Engine

Quality Bar

At least 1 variant per format
Compliance checked across all
Best-use recommendations per format

Auto-Triggers

User says "make ads for {ASIN}" / "ad campaign batch"
New product launch
Quarterly creative refresh