By name: brand-guidelines description: Create a complete, practical brand guidelines document for a company/product (voice, logo usage rules, color palette, typography, UI components, imagery, accessibility, and do/don't examples). Use when users ask for "brand guidelines", "brand book", "style guide", "visual identity", "design system basics", or when they need a standardized set of brand rules + design tokens to keep marketing and UI consistent.
Brand Guidelines Creator
Create clear, usable brand guidelines that a team can follow without guessing.
Default output: a single Markdown brand guide the user can paste into Notion/Confluence/GDocs.
Workflow
1) Gather inputs (ask only what's missing)
If the user didn't provide these, ask 5–8 short questions (not a giant questionnaire):
- Brand basics: company/product name, what it does, target audience
- Positioning: 3 adjectives (e.g., "bold, friendly, premium"), 1 sentence mission
- Personality & voice: "sound like" + "never sound like"
- Practical constraints: existing logo? existing colors? preferred fonts? web vs print?
- Channels: website/app, social, print, presentations
If the user says "make it up", propose 2 distinct directions and ask them to pick one.
2) Define the brand system
Produce decisions, not vibes. Every section should include:
- Rules (what to do)
- Rationale (one line)
- Examples (do/don't)
Keep the system small enough to implement: 1 primary color, 1 secondary, 1 accent, and a neutral scale is usually enough.
3) Validate for real-world use
- Ensure text contrast is accessible (aim for WCAG AA where practical).
- Provide web-safe fallbacks for fonts.
- Avoid "hero-only" palettes that fail in UI states (hover, disabled, error, success).
4) Deliver in a copy/paste format
Deliverables (choose based on what the user wants):
- One-pager: brand essence + colors + type + quick do/don't
- Full guidelines (recommended): See references/template.md
- Design tokens (optional): CSS variables and/or JSON tokens
Style Choices Heuristics
- If the brand is premium: reduce palette saturation, increase whitespace, use a high-contrast neutral base.
- If the brand is playful: allow brighter accents, rounded radii, higher motion.
- If the brand is technical: prioritize clarity, restrained color, readable type scale, strong focus states.
If the User Provides Existing Assets
- Existing colors: keep them, but normalize into roles (primary/secondary/neutral/semantic) and flag any contrast issues.
- Existing logo: write strict usage rules (clear space, min size, backgrounds, don'ts).
- Existing fonts: verify availability/licensing constraints and provide fallbacks.