fal-ai

name: fal-ai description: "Use fal.ai for pay-per-use image, video, voice, and generative-media model workflows in Weblyfe content production." version: 1.0.0 category: integrations

SKILL.md - fal.ai Content Creation

Owner: Appie-2 (CMO) Created: 2026-04-07 Purpose: Access 600+ generative AI models for images, video, voice, and more — pay per use

What is fal.ai?

A unified API gateway to 600+ generative AI models. No GPU management, no subscriptions, no idle costs. Pay per use.

Website: https://fal.ai Pricing: Pay-per-use (no subscription required)

Quick Start

# Install fal client
pip install fal-client

# Or use REST API directly
curl -X POST https://queue.fal.run/fal-ai/flux-pro/v1.1 \
  -H "Authorization: Key YOUR_FAL_KEY" \
  -d '{"prompt": "your prompt", "image_size": "landscape_16_9"}'

Get your API key: https://fal.ai/dashboard/api-keys

Available Models

Image Generation

Model	Best For	Cost per Image
FLUX Pro	General purpose, high quality	~$0.05-0.09
FLUX Realism	Photorealistic images	~$0.05-0.09
Stable Diffusion 3.5	Versatile, creative	~$0.003-0.02
Ideogram 3	Text in images (logos, posters)	~$0.01-0.05
Recraft V3	Design-focused, illustrations	~$0.01-0.03

Sizes: square (1:1), portrait (2:3), landscape (3:2), 9:16, 16:9, A4 portrait, A4 landscape

Video Generation

Model	Best For	Cost
Hailuo MiniMax Video	Text-to-video, motion	~$0.26/5-sec 720p
Vidu	High quality video	~$0.20-0.50/video
Kling	Motion control, camera movement	~$0.30-0.60/video
Wan 2.1	Open source video	~$0.10-0.30/video

Video with audio: +$0.20-0.40 per clip

Voice / TTS

Model	Best For
MiniMax Speech	Voice cloning, natural TTS
F5 TTS	Fast, multilingual TTS

Python SDK Usage

import fal_client

# Generate an image
result = fal_client.run("fal-ai/flux-pro/v1.1", arguments={
    "prompt": "Professional photo of a smartwatch on white marble surface, studio lighting",
    "image_size": "square_hd",
    "num_inference_steps": 28
})
image_url = result["images"][0]["url"]

# Generate video
result = fal_client.run("fal-ai/hailuo-minimax-video/v2", arguments={
    "prompt": "A robot walking through a neon-lit city at night",
    "duration": 5,
    "resolution": "720p"
})
video_url = result["video"]["url"]

# Image-to-video (animate an image)
result = fal_client.run("fal-ai/minimax-video-01-live", arguments={
    "image_url": "https://example.com/image.jpg",
    "prompt": "Cinematic zoom in, camera slowly moves forward"
})

Integration with Appie

Content Creation Workflow

Appie writes prompt using Content Genome framework
fal.ai generates image/video via API
Appie post-processes (add text overlay, brand colors)
Schedules via Zernio to 14 platforms

Real Example: Instagram Post

You: "Create a promotional Instagram post for our new web design service"

Appie:
1. Writes caption using Content Genome (Hook + Authority + CTA)
2. Generates image: fal_client.run("fal-ai/flux-pro/v1.1", prompt="Modern web design dashboard on laptop, dark theme, teal accents")
3. Adds text overlay with service name
4. Formats for Instagram (1080x1080)
5. Schedules via Zernio for optimal posting time
6. Updates Notion content calendar

Cost: ~$0.05 | Time: ~2 minutes

Cost Optimization

Tip	Savings
Use SD 3.5 for drafts, FLUX Pro for final	5-10x cheaper
Reuse prompts (iterate, don't regenerate)	~50% savings
Batch generation (run 5 at once)	Faster, more efficient
Use Wan 2.1 (open source) for testing	Free

Weblyfe Use Cases

Client presentations — Generate custom thumbnails and hero images
Social media — Post-specific visuals for each platform
Brand mockups — Show clients designs in context
Video content — Generate video clips for Reels/Shorts
Case studies — Before/after visual comparisons

Rate Limits

Free tier: Limited requests/minute
Paid: Higher limits based on tier
Queue system handles overload automatically