By name: community-events description: | Plans, executes, and measures recurring and one-off community events for Hedge Edge including weekly Hedge Lab calls, AMAs with the founder, trading challenges, milestone celebrations, and educational workshops to drive engagement, retention, and tier upgrades.
Community Events
Objective
Build a predictable rhythm of community events that give Hedge Edge users reasons to return, engage, learn, and feel part of something bigger than a software subscription. Events are the heartbeat of community they create shared experiences, surface product champions, generate organic testimonials, and provide a natural context for tier upgrade conversations. Target: 25%+ of active users attend at least one event per month.
When to Use This Skill
- Scheduling the weekly Hedge Lab community call (recurring every Thursday).
- Planning a special AMA (Ask Me Anything) with the Hedge Edge founder or a prop firm partner.
- Designing a trading challenge (e.g., "30-Day Hedge Challenge pass your prop firm evaluation using Hedge Edge").
- Celebrating a community milestone (500 members, 1000th hedged trade, first user to pass FTMO with Hedge Edge).
- Running educational workshops (EA setup masterclass, broker comparison deep-dive, hedge ratio optimization).
- Post-event follow-up recording distribution, feedback collection, attendee engagement tracking.
- Quarterly event calendar planning.
Input Specification
| Field | Type | Required | Description |
|---|---|---|---|
| ction | enum | Yes | plan_event, execute_event, post_event_followup, plan_calendar, nalyze_event_performance |
| event_type | enum | Yes | hedge_lab, ma, rading_challenge, milestone_celebration, workshop, custom |
| itle | string | Yes | Event title (e.g., "Hedge Lab #12: Optimizing Hedge Ratios for FTMO Phase 2") |
| date_time | datetime | Conditional | UTC datetime for scheduled events |
| duration_minutes | integer | No | Expected duration (default: 60) |
| host | string | No | Who's hosting (founder, community manager, guest expert) |
| arget_audience | enum | No | ll, ree, pro, elite, prop_firm_specific |
| description | string | Yes | Event description and agenda |
Step-by-Step Process
1. Weekly Hedge Lab Call (Every Thursday, 18:00 UTC)
Format: Discord Stage Channel or Voice Channel with screen share. 45-60 minutes.
Recurring structure:
- Market Check-In (5 min) Brief overview of the week's volatility and how hedges performed.
- Feature Spotlight (10 min) Demo a Hedge Edge feature, tip, or workflow. Rotate weekly:
- Week 1: EA configuration deep-dive
- Week 2: Broker comparison (Vantage vs. BlackBull execution analysis)
- Week 3: Prop firm strategy (rotating: FTMO, The5%ers, TopStep, Apex)
- Week 4: User showcase a community member shares their setup and results
- Live Q&A (20 min) Open floor. Users ask questions, community manager or founder answers.
- Community Wins (10 min) Celebrate users who passed challenges, hit milestones, or referred friends this week.
- Sneak Peek (5 min) Preview what's coming next week/month (builds anticipation for return).
- Wrap-Up Remind about referral program, tier benefits, and next event.
Pre-event automation (Python/Node automation script):
- T-48 hours: Post event reminder in #hedge-lab-events with agenda. Pin it.
- T-24 hours: DM all users who attended the last Hedge Lab: "Tomorrow's Hedge Lab covers [topic] see you there!"
- T-1 hour: Post reminder in #announcements + #hedge-lab-events.
- T-0: Open Stage Channel, post join link.
Post-event automation:
- Upload recording to a shared drive, post link in #hedge-lab-events.
- Post 3-question feedback survey (reactions-based) in the event thread.
- Log attendance count and engaged participants in Supabase events table.
- DM first-time attendees: "Thanks for joining your first Hedge Lab! What did you think? Here's the recording if you missed anything: [link]"
2. AMA Sessions (Monthly or on Special Occasions)
Triggers for scheduling an AMA:
- Major product launch (MT4 EA release, new broker integration).
- Founder availability for direct community interaction.
- Partner AMA (Vantage or BlackBull account manager answers broker questions).
- 100+ member milestone increments.
Format: Text-based AMA in a dedicated Discord thread (accessible async for different timezones) OR live voice AMA in Stage Channel.
Preparation:
- Announce AMA 7 days in advance in #announcements.
- Open a #submit-questions thread users pre-submit questions, community upvotes with reactions.
- Compile top 15 questions by upvote count.
- Host answers top questions live, takes 5-10 live questions.
- Post full Q&A transcript to Notion knowledge base.
Sample AMA topics:
- "Roadmap AMA: What's Coming in Q2 2026 for Hedge Edge"
- "Broker Deep-Dive AMA: Vantage Account Manager Answers Your Questions"
- "Founder Story AMA: How Hedge Edge Was Built and Where We're Going"
3. Trading Challenges
30-Day Hedge Challenge (Quarterly)
The Hedge Edge 30-Day Challenge
Goal: Pass your prop firm evaluation OR maintain your funded account for 30 consecutive days using Hedge Edge protection.
Rules:
- Must use Hedge Edge auto-hedge on every trade during the challenge period.
- Post your daily P&L update in the #30-day-challenge thread (screenshot from dashboard).
- Share your final result at Day 30.
Prizes:
- Complete the challenge (30 days active): 1 month free of your current tier
- Pass a prop firm evaluation during the challenge: 3 months free Elite + community spotlight
- Best risk-adjusted return: Custom "Challenge Champion" Discord role + featured case study
Sign up: React with a checkmark below. Challenge starts [date].
Sprint Challenge (Weekly/Bi-weekly)
- Shorter challenges: "This Week's Challenge: Execute 10 hedged trades post your dashboard screenshot for a shoutout."
- Low barrier, high participation. Builds habit of sharing results.
4. Milestone Celebrations
Community-Level Milestones:
- 500 Discord members Celebration post + giveaway (3 months free Elite for 3 random active members).
- 1,000 Discord members Special AMA + "OG Member" badge for everyone who joined before the milestone.
- 10,000 total hedged trades Infographic post showing community stats + celebration in Hedge Lab.
Individual Milestones (detected via Supabase, celebrated automatically see retention-engagement skill for detection):
- Passed challenge, 100 trades, 30 days active, first referral, top referrer.
Celebration format: ` COMMUNITY WIN
[UserName] just [achievement]!
[Specific detail e.g., "Passed their FTMO Phase 2 evaluation with Hedge Edge protecting every trade. Total drawdown stayed under 3% for the entire evaluation period."]
Drop a to congratulate them!
Trading with protection that's the Hedge Edge way. `
5. Educational Workshops (Monthly)
Workshop Calendar (Rotating Topics):
| Month | Topic | Target Audience | Duration |
|---|---|---|---|
| Jan | "EA Setup Masterclass: Zero to Hedged in 20 Minutes" | New users, Free tier | 45 min |
| Feb | "Hedge Ratio Optimization: FTMO vs. The5%ers Config Differences" | Pro/Elite | 60 min |
| Mar | "Broker Showdown: Vantage vs. BlackBull Execution Analysis" | All users | 45 min |
| Apr | "Multi-Account Hedging: Managing 5+ Prop Firm Accounts" | Pro/Elite | 60 min |
| May | "Risk Management Beyond Hedging: Position Sizing + Hedge Edge" | All users | 45 min |
| Jun | "Prop Firm Challenge Strategy: How Top Traders Use Hedge Edge to Pass" | All users | 60 min |
Workshop execution:
- Announce 14 days in advance with registration (reaction-based RSVP in Discord).
- Create a dedicated thread for the workshop in #hedge-lab-events.
- Host via Discord Stage Channel with screen share.
- Record and upload to shared drive.
- Create a summary document in Notion with key takeaways.
- Post follow-up resources in the workshop thread.
6. Event Calendar Planning (Quarterly)
Every quarter, plan the next 13 weeks of events:
Weekly rhythm:
- Monday: Community spotlight post in #wins-and-milestones (automated from last week's achievements).
- Wednesday: Educational content drop in #announcements (tip, guide excerpt, or video).
- Thursday: Hedge Lab call at 18:00 UTC.
- Friday: Weekly feedback digest published (automated from feedback-collection skill).
Monthly additions:
- 1x AMA session (schedule around product launches or partner availability).
- 1x Educational workshop.
- 1x Trading challenge launch (sprint or 30-day, alternating).
Quarterly additions:
- 30-Day Hedge Challenge launch.
- Community milestone celebration (timed to projected member growth).
- Retrospective Hedge Lab with community stats and roadmap preview.
Post the quarterly calendar to Notion and pin it in #hedge-lab-events.
Output Specification
| Output | Format | Destination |
|---|---|---|
| Event announcements | Discord embed message | #announcements, #hedge-lab-events, event-specific threads |
| Reminder DMs | Discord DM | Previous attendees + RSVP'd users |
| Event recordings | Video file + link | Shared drive + #hedge-lab-events thread |
| Attendance logs | JSON records | Supabase events table |
| Post-event surveys | Reaction-based poll | Discord thread |
| Quarterly event calendar | Markdown calendar | Notion Events Calendar + pinned in #hedge-lab-events |
| Challenge leaderboards | Discord embed | Challenge thread + #announcements |
| Workshop summaries | Markdown document | Notion Knowledge Base |
API & Platform Requirements
| Platform | Variables | Usage |
|---|---|---|
| Discord Bot API | DISCORD_BOT_TOKEN | Stage Channel management, event announcements, RSVP tracking, attendance monitoring |
| Discord Webhook | DISCORD_WEBHOOK_URL | Automated reminders, milestone celebration posts, leaderboard updates |
| Supabase | SUPABASE_URL, SUPABASE_KEY | Event attendance tracking, challenge participation, prize fulfillment records |
| local automation scripts (Railway) | RAILWAY_TOKEN | Pre-event reminder workflows, post-event follow-up automation, RSVP DM triggers |
| Notion API | NOTION_API_KEY | Event calendar, workshop summaries, AMA transcripts, knowledge base articles |
| Typeform / Google Forms | FORM_API_KEY | Post-event feedback surveys (for longer-form feedback beyond Discord reactions) |
Quality Checks
- Hedge Lab call happens every Thursday at 18:00 UTC zero cancellations without 48-hour advance notice.
- Pre-event reminders sent at T-48h, T-24h, and T-1h for every scheduled event.
- Event recordings uploaded within 24 hours of event completion.
- Post-event feedback survey receives responses from > 30% of attendees.
- Average Hedge Lab attendance grows month-over-month (target: 15%+ of active users).
- Trading challenges have > 20% sign-up rate from eligible users.
- Challenge completion rate > 50% of participants who signed up.
- Quarterly event calendar published by the 1st of each quarter.
- Workshop NPS (post-event survey) averages 8+ out of 10.
- At least 2 user-generated testimonials or case studies captured per quarter from event participants.
- All challenge prizes fulfilled within 7 days of challenge completion.