email-compose

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Compose professional, well-designed HTML emails with proper formatting, bulletproof buttons, and responsive layouts. Use when sending important emails that need to look polished.

RockaRhymeLLC By RockaRhymeLLC schedule Updated 3/27/2026

name: email-compose description: Compose professional, well-designed HTML emails with proper formatting, bulletproof buttons, and responsive layouts. Use when sending important emails that need to look polished. user-invocable: false

Email Composition — Professional HTML Styling

When composing HTML emails, follow these guidelines to produce clean, professional, well-formatted messages that render correctly across all email clients (Outlook, Gmail, Apple Mail, mobile).

When to Apply

Apply HTML styling when:

  • The email contains structured data (lists, tables, schedules, comparisons)
  • The email is going to multiple recipients or needs to look polished
  • The user asks for a "nice" or "professional" email
  • The content benefits from visual hierarchy (headings, sections, emphasis)

For quick one-liner replies or casual messages, plain text is fine.

Sending HTML Emails

Use the configured email sending script or API for the active email integration. The exact command depends on how email is set up in kithkit.config.yaml. For HTML emails, pass the content with an HTML flag:

# Check your email skill or kithkit.config.yaml for the configured send command
# Example pattern (actual command varies by integration):
# your-email-script send "to@email.com" --subject "Subject" --html "<html>...</html>"

Check the email skill or kithkit.config.yaml for the specific sending mechanism configured on this instance.

Core Rules

1. Table-Based Layout (Non-Negotiable)

Use <table> for ALL layout. No divs, flexbox, or grid.

<table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%">
  <tr>
    <td style="padding: 20px; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.5; color: #333333;">
      Content here
    </td>
  </tr>
</table>

2. Inline Styles (Mandatory)

Gmail strips <style> blocks. Every visible style MUST be inline. Only use <style> for media queries and dark mode (progressive enhancement).

3. 600px Max Width

<table role="presentation" width="100%" style="max-width: 600px; margin: 0 auto;">

4. Web-Safe Fonts Only

  • Body: font-family: Arial, Helvetica, sans-serif;
  • Headers: font-family: Helvetica, Arial, sans-serif;
  • Code: font-family: 'Courier New', Courier, monospace;

5. Use Proper Anchor Text for Links

Never show raw URLs. Always use descriptive clickable text:

<a href="https://example.com" style="color: #0077CC; text-decoration: underline;">View the Details</a>

This avoids SafeLinks ugliness and improves accessibility.

Quick Reference

Property Value
Max width 600px
Body font 16px min, Arial
Headings 24-28px (H1), 20-22px (H2)
Line height 1.5 for body
Text color #333333 (body), #222222 (headings), #666666 (secondary)
Background #F4F4F4 (outer), #FFFFFF (content)
Link color Brand color, underlined
Button min size 44px height, 48px preferred
Max email size 102KB (Gmail clips above this)

Color Palette (Default Professional)

Role Color
Heading text #222222
Body text #333333
Secondary text #666666
Muted/footer text #999999
Content background #FFFFFF
Outer background #F4F4F4
Links/accent #0077CC
Dividers #E5E5E5
Success/positive #28a745
Warning #FFC107
Urgent/error #dc3545

Email Structure Template

Every polished email should follow this skeleton:

[Preheader text — hidden, 40-130 chars]
[Outer wrapper — #F4F4F4 background]
  [Inner container — 600px, white background]
    [Header — optional logo/title area]
    [Body — headings, paragraphs, lists]
    [CTA — bulletproof button if needed]
    [Footer — sign-off]

Component Patterns

Hidden Preheader

<div style="display: none; max-height: 0; overflow: hidden; mso-hide: all;">
  Preview text that complements the subject line.
  &zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;
</div>

Section Heading

<tr>
  <td style="padding: 20px 30px 10px 30px; font-family: Helvetica, Arial, sans-serif; font-size: 22px; font-weight: bold; line-height: 1.3; color: #222222;">
    Section Title
  </td>
</tr>

Body Paragraph

<tr>
  <td style="padding: 0 30px 15px 30px; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.5; color: #333333;">
    Paragraph text goes here. Keep to 2-3 sentences.
  </td>
</tr>

Styled List

<tr>
  <td style="padding: 0 30px 15px 30px; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.6; color: #333333;">
    <ul style="margin: 0; padding: 0 0 0 20px;">
      <li style="padding-bottom: 8px;">First item</li>
      <li style="padding-bottom: 8px;">Second item</li>
      <li style="padding-bottom: 0;">Third item</li>
    </ul>
  </td>
</tr>

Info/Callout Box

<tr>
  <td style="padding: 10px 30px;">
    <table role="presentation" width="100%" border="0" cellpadding="0" cellspacing="0"
      style="background-color: #e7f3fe; border-left: 4px solid #2196F3; border-radius: 4px;">
      <tr>
        <td style="padding: 16px 20px; font-family: Arial, Helvetica, sans-serif; font-size: 15px; line-height: 1.5; color: #31708f;">
          <strong style="color: #1a5276;">Note:</strong> Important information here.
        </td>
      </tr>
    </table>
  </td>
</tr>

Callout variants:

Type Background Border Text
Info #e7f3fe #2196F3 #31708f
Success #e8f5e9 #4CAF50 #2e7d32
Warning #fff8e1 #FFC107 #856404
Urgent #fdecea #f44336 #a94442

Data Table

<tr>
  <td style="padding: 10px 30px;">
    <table role="presentation" width="100%" border="0" cellpadding="0" cellspacing="0"
      style="border-collapse: collapse;">
      <tr style="background-color: #0077CC;">
        <th style="padding: 10px 14px; font-family: Arial, sans-serif; font-size: 14px; color: #ffffff; text-align: left;">Column 1</th>
        <th style="padding: 10px 14px; font-family: Arial, sans-serif; font-size: 14px; color: #ffffff; text-align: left;">Column 2</th>
      </tr>
      <tr style="background-color: #f9f9f9;">
        <td style="padding: 10px 14px; font-family: Arial, sans-serif; font-size: 15px; color: #333333; border-bottom: 1px solid #e0e0e0;">Data</td>
        <td style="padding: 10px 14px; font-family: Arial, sans-serif; font-size: 15px; color: #333333; border-bottom: 1px solid #e0e0e0;">Data</td>
      </tr>
    </table>
  </td>
</tr>

Bulletproof CTA Button

<tr>
  <td align="center" style="padding: 20px 30px;">
    <table role="presentation" border="0" cellpadding="0" cellspacing="0" style="margin: 0 auto;">
      <tr>
        <td align="center" bgcolor="#0077CC" style="border-radius: 6px; background-color: #0077CC;">
          <a href="https://example.com" target="_blank"
             style="display: inline-block; padding: 14px 32px; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; color: #ffffff; text-decoration: none; border-radius: 6px; background-color: #0077CC; line-height: 1;">
            Call to Action
          </a>
        </td>
      </tr>
    </table>
  </td>
</tr>

Divider

<tr>
  <td style="padding: 15px 30px;">
    <table role="presentation" width="100%" border="0" cellpadding="0" cellspacing="0">
      <tr>
        <td style="border-top: 1px solid #E5E5E5; font-size: 1px; line-height: 1px;">&nbsp;</td>
      </tr>
    </table>
  </td>
</tr>

Anti-Patterns (Avoid These)

  • Raw URLs instead of linked text
  • Image-only emails (invisible when images are off)
  • Multiple competing CTAs (one primary per email)
  • Centered body text (left-align for readability)
  • Tiny text under 14px
  • <div> for layout (breaks Outlook)
  • External CSS or <style> for critical styles
  • ALL CAPS body text
  • Pure white (#FFF) / pure black (#000) — use off-values for dark mode compatibility

Subject Line Tips

  • 5-7 words, 40-50 characters
  • Front-load key info in first 25 characters
  • Be specific: "Meeting Notes for Team" beats "Check This Out!"
  • No ALL CAPS, max one exclamation mark

Accessibility

  • role="presentation" on all layout tables
  • lang="en" on <html> tag
  • Descriptive link text (never "click here")
  • 4.5:1 contrast ratio minimum
  • Alt text on all images
  • Minimum 44x44px touch targets for buttons/links

References

For detailed component patterns, boilerplate code, responsive techniques, dark mode CSS, and color schemes, see reference.md.

Install via CLI
npx skills add https://github.com/RockaRhymeLLC/kithkit --skill email-compose
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