By name: brand-copy-guidelines description: OneContext tone, voice, and copy rules. Use when writing or editing headlines, CTAs, landing copy, docs, in-app copy, or social content so messaging stays on-brand (direct, technical, developer-first, no AI slop).
OneContext Brand Tone & Copy
Source: prompts/brand-and-copy-guide.md
Apply this skill when writing any user-facing copy: landing pages, CTAs, docs, in-app strings, or social posts.
Brand positioning
OneContext is the Stripe for AI Identity—developer-first, open source, essential infrastructure. We solve the pain of setting up your personal context in every AI tool. Users: developers, founders, creators running multiple AI interfaces (ChatGPT, Claude, OpenClaw, Cursor). We are the identity layer all AI tools plug into—not another chatbot.
Voice & personality
- Voice: Direct, technical (but never obscure), confident but humble, solution-obsessed, anti-BS. Never oversell or hype.
- Personality: The sharp, pragmatic developer friend who built what they needed and open sourced it. Slightly opinionated, fundamentally helpful, respects user intelligence.
- Tone by context: Technical docs = precise, matter-of-fact. Landing = punchy, benefit-driven. Social = conversational, meme-aware, genuine.
- Always: Clear over clever. Specific over fluffy.
Messaging framework
- Primary message: Set up your AI identity once. Use it everywhere.
- Problem: Repeating bio/context in every tool; context drifts out of sync.
- Solution: OneContext auto-syncs your digital footprint (X, GitHub, Notion, etc.) into one profile; use with any AI tool via MCP or API.
- Benefits: Stop repeating yourself. Always current (auto daily updates). Works everywhere (MCP + API). You're in control (open source, self-host).
- Proof: Open source, OpenClaw-ready, built by developers from lived pain.
Copy principles
- Lead with the pain: name the real frustration up front.
- Be explicit: e.g. “Stop copy-pasting your bio into ChatGPT, Claude, and OpenClaw”—not “Improve your AI workflow.”
- Show, don’t tell: code snippets, specific screenshots, real integration names.
- Respect technical audience: never dumb it down; complexity is okay if not hidden.
- Short, scannable sentences; every word earns its place.
- Avoid AI slop: Never use: unlock, supercharge, revolutionize, seamless, game-changer, next-generation, empower, leverage, synergy.
Words we use / avoid
| Use | Avoid | Reason |
|---|---|---|
| Identity, context | Unlock, supercharge, revolutionize | Direct over hype |
| Profile, sync | Transform, seamless, game-changer | No AI slop |
| Auto-update, connect | Next-generation, empower, leverage | Specific verbs |
| Integrate, MCP, API | Synergy, ecosystem (unless literal) | Concrete |
| Open source, control | Robust, scalable, innovative (unless technical) | Neutral, concrete |
| Developer-first | Surprise & delight | Technical, not fluffy |
| Privacy-first, self-host | Disruptive, magical | Concrete |
Landing page structure
- Hero: One-line problem + solution; subhead with specifics (auto-sync from X, GitHub, Notion; MCP/API); CTA “Start Free” or “Get Early Access.”
- Problem: 3–4 pain points as quotes/scenarios (e.g. “I set up context in ChatGPT, then Claude, then OpenClaw…”).
- Solution: 3 steps + visuals: Connect accounts → We sync daily → Use anywhere via MCP/API.
- Features: Auto-sync, Works everywhere, Open source, Privacy-first—one line each, benefit-led.
- Social proof: GitHub stars, testimonials, “Built by developers, for developers.”
- FAQ: Privacy, self-hosting, pricing, integrations.
- Footer: GitHub, Docs, Twitter.
Headline & CTA templates
Hero: “Your AI identity, everywhere” | “Stop repeating yourself to AI” | “One profile. Every AI tool.” | “Set up once. Use everywhere.”
Problem: “You're wasting time on AI setup” | “Your context is scattered and stale” | “Every AI tool asks the same questions.”
Solution: “Auto-sync your digital footprint” | “One source of truth for AI” | “Your identity, always up to date.”
Features: “Connects in seconds” | “Updates automatically” | “Works with any AI tool” | “Open source, your data.”
CTAs: “Start Free” | “Get Early Access” | “Connect Your First Account” | “See the Code” | “Join Waitlist” | “Star on GitHub.” Secondary: “Read the Docs” | “How it Works” | “Self-Host Guide.”
Audience-specific messages
- OpenClaw users: “Just discovered OpenClaw? OneContext plugs in via MCP—your context loads instantly.”
- Multi-tool users: “Using ChatGPT, Claude, Cursor? Stop re-entering your background. OneContext syncs it everywhere.”
- Privacy-conscious: “Open source. Self-hostable. Your data never leaves your control.”
- Founders/creators: “Your projects change daily. OneContext auto-updates from X, GitHub, Notion.”
- Early adopters: “Join the community building the identity layer for AI. Contribute on GitHub, shape the roadmap.”
Social voice
- Twitter/X: Conversational, developer-savvy, storytelling threads; code snippets and user wins; “Here’s what we built,” not salesy.
- GitHub: Professional, thorough; README as chief marketing asset—visual, concrete, approachable.
- Discord: Supportive, patient; technical accuracy; share roadmaps and changelogs openly.
- Reddit: Authentic, technical; only where OneContext genuinely adds value; lead with code and specificity, not promotion.
Sample hero (from guide)
- Headline: Stop repeating yourself to every AI tool
- Subheadline: Set up your AI identity once. Auto-sync from X, GitHub, Notion. Use everywhere via MCP or API.
- CTA: Get Early Access | Secondary: View on GitHub
When writing or editing any user-facing copy, apply this voice, these principles, and the word list above.