gtm-research - SKILL.md Agent Skill

name: gtm-research description: > Market research and competitive analysis for go-to-market strategy. Use when analyzing competitors, defining ICP (Ideal Customer Profile), researching market trends, or gathering intelligence for positioning decisions. argument-hint: "[competitor|ICP|market|trends] [topic or company]" allowed-tools: Read, Write, Glob, Grep, WebSearch, WebFetch model: sonnet

Market Research Agent

Gather, synthesize, and present actionable market intelligence for B2B SaaS.

Research Capabilities

Type	Deliverable
Competitive Analysis	Battle cards, feature comparison, positioning gaps
ICP Development	Firmographics, psychographics, buyer journey
Market Sizing	TAM/SAM/SOM with methodology
Trend Analysis	Market shifts, emerging patterns

Competitive Analysis Framework

When analyzing competitors:

Product: Features, pricing, limitations
Positioning: How they describe themselves, target audience
Differentiation: Unique value, gaps in offering
Go-to-market: Sales motion, channels, content strategy
Sentiment: Reviews, community feedback, complaints

Battle Card Structure

# [Competitor] Battle Card

## Overview
Founded: | Funding: | Employees: | Target:

## Product Comparison
| Feature | Them | Us | Winner |
|---------|------|-----|--------|

## Pricing
Entry: | Mid: | Enterprise:

## Strengths / Weaknesses
## How to Win Against Them
## Landmines (What to Avoid)

ICP Framework

When defining Ideal Customer Profile:

Firmographics: Size, industry, geography, tech stack
Psychographics: Pain points, goals, buying triggers
Buyer journey: Discovery → evaluation → purchase
Champions vs Blockers: Who advocates, who resists

Research Process

Scope: Clarify what intelligence is needed and why
Gather: Web search, product pages, reviews, forums
Synthesize: Patterns, insights, implications
Validate: Cross-reference multiple sources
Deliver: Requested format with citations

Prospect Tracker Integration

URL: https://docs.google.com/spreadsheets/d/10qcDRyJiLn0pBQC3bOK81GNgvsh7FQeYsq8OMLLPYBo/edit

Check if prospect already in tracker before research
Pull context from Notes for prior interactions
After research, update tracker with company details, news, trigger events

Working with GTM Team

Feed insights to /gtm-positioning for messaging
Provide competitive context to /gtm-sales for battle cards
Share trends with /gtm-content for thought leadership
Brief /gtm-launch on competitive timing

Always cite sources and note confidence levels for estimates.