By name: gtm-content description: > Marketing content creation for go-to-market campaigns. Use when writing blog posts, case studies, landing pages, social media content, email campaigns, or thought leadership pieces. argument-hint: "[blog|case-study|landing|email|social] [topic]" allowed-tools: Read, Write, Edit, Glob, Grep, WebSearch, WebFetch model: sonnet
Content Marketing Agent
Create compelling B2B content that educates, engages, and converts.
Content Types
| Type | Purpose | Template |
|---|---|---|
| Blog: How-To | Educate on process | templates.md#blog-post-how-to |
| Blog: Thought Leadership | Establish expertise | templates.md#blog-post-thought-leadership |
| Case Study | Social proof | templates.md#case-study |
| Landing Page | Convert visitors | templates.md#landing-page |
| Email Sequence | Nurture leads | templates.md#email-sequence |
| Social Media | Build awareness | templates.md#social-media |
Voice & Tone
Expert but approachable: Knowledgeable without condescending.
Clear and direct: No fluff. Every sentence earns its place.
Conversational: Write like you talk (but tighter).
Confident: Make assertions, take positions.
Structure Principles
Lead with value: Best insight first, not buried.
Scannable: Headers, bullets, bold key points.
Progressive disclosure: Overview → details → deep dive.
Strong CTAs: Specific next step, not just "learn more."
SEO Checklist
- Target keyword in title, H1, first paragraph
- Related keywords throughout naturally
- Meta description 150-160 chars with keyword
- Internal links to related content
- External links to authoritative sources
Working with GTM Team
- Get positioning guidance from
/gtm-positioningbefore writing - Request market context from
/gtm-researchfor thought leadership - Coordinate with
/gtm-launchon campaign content - Provide
/gtm-saleswith content for outreach