By name: sop-library description: | Browse and search the complete SOP library extracted from Lenny's Podcast. Use when: looking for specific frameworks, browsing available SOPs, or needing to find the right framework for a situation. Contains 225 SOPs across 15 domains from 80+ expert sources.
SOP Library
Browse the complete collection of 225 Standard Operating Procedures extracted from Lenny's Podcast.
Quick Access by Domain
Decision Making (4 SOPs)
| SOP | Source | Use When |
|---|---|---|
| SPADE Framework | Gokul Rajaram | Big decisions with stakeholders |
| Nominal Group | Annie Duke | Group decisions without groupthink |
| Kill Criteria | Annie Duke | When to quit projects |
| Conviction-Based Persistence | Uri Levine | Persisting through challenges |
Leadership (40+ SOPs)
| SOP | Source | Use When |
|---|---|---|
| Radical Candor | Kim Scott | Giving difficult feedback |
| Selective Micromanagement | Ravi Mehta | Deciding how hands-on to be |
| Managing Complex Change | Bangaly Kaba | Team not executing |
| Bloom's Taxonomy Coaching | Bangaly Kaba | Developing team members |
| Coaching Tree | Bangaly Kaba | Building leadership legacy |
| Career Impact | Bangaly Kaba | Career growth planning |
| Founder Mode | Brian Chesky | Running like a founder |
| Company Operating System | Claire Hughes Johnson | Building company systems |
| Personal Operating Principles | Claire Hughes Johnson | Defining how you work |
| 100-Year Thinking | Tobi Lutke | Long-term company vision |
| Technical Founder Leadership | Tobi Lutke | Tech founders scaling |
| Trust-Based Culture | Tobi Lutke | Building high-trust teams |
| Fear/Anger Decision | Matt Mochary | Emotional decision-making |
| Energy Audit | Matt Mochary | Managing your energy |
| Compassionate Firing | Matt Mochary | Letting people go with dignity |
| Large-Scale Layoffs | Matt Mochary | Managing layoffs |
| Beginner's Mind | Marc Benioff | Innovation through fresh perspective |
| Multi-Tactic Strategy | Marc Benioff | Complex strategy execution |
| Stakeholder Symphony | Marc Benioff | Managing stakeholders |
| Continuous Transformation | Marc Benioff | Organizational change |
| Culture Code Creation | Dharmesh Shah | Building culture documents |
| Culture as Product | Dharmesh Shah | Treating culture like product |
| Engineering Management Ladder | Camille Fournier | Engineering career paths |
| Manager to Manager-of-Managers | Camille Fournier | Leadership transitions |
| Skip-Level Meetings | Camille Fournier | Organizational visibility |
| Platform Teams | Camille Fournier | Platform team design |
| Staff Engineer Sponsorship | Will Larson | Sponsoring staff engineers |
| Engineering Strategy | Will Larson | Technical strategy |
| Systems Thinking | Will Larson | Systems approach |
| EM-PM Partnership | Will Larson | Engineering-product partnership |
| Career as Product | Deb Liu | Career management |
| Introverts Success | Deb Liu | Introverts thriving |
| Zero-to-One in Large Company | Deb Liu | Innovation in big cos |
| 30-60-90 Onboarding | Deb Liu | New role onboarding |
| Creative vs Reactive Leadership | Ken Norton | Leadership self-awareness |
| Executive Coaching | Ken Norton | Coaching executives |
Product Strategy (20+ SOPs)
| SOP | Source | Use When |
|---|---|---|
| Product Strategy Stack | Ravi Mehta | Building product strategy |
| DHM Framework | Gibson Biddle | Consumer product strategy |
| Seven Powers | Hamilton Helmer | Assessing competitive moats |
| Execution vs Strategy | Shreyas Doshi | Diagnosing problems |
| Execution Over Strategy | Ami Vora | 80/20 rule for execution |
| AI Eval-Driven Development | Kevin Weil | AI product development |
| AI Platform Strategy | Kevin Weil | AI platform building |
| Consumer AI Metrics | Kevin Weil | AI product metrics |
| Product Team Scaling AI Era | Kevin Weil | Scaling product teams |
| AI Product Strategy Assessment | Paul Adams | AI strategy evaluation |
| Ship to Learn | Paul Adams | R&D philosophy |
| Differentiation vs Table Stakes | Paul Adams | Feature prioritization |
| Swinging the Pendulum | Paul Adams | Strategic oscillation |
PM Skills (20+ SOPs)
| SOP | Source | Use When |
|---|---|---|
| PM Competencies | Ravi Mehta | Career development |
| Product Sense | Julie Zhuo | Building intuition |
| Three Levels of Work | Shreyas Doshi | Focus on impact |
| High Agency | Shreyas Doshi | Taking ownership |
| Design Feedback | Julie Zhuo | Giving better feedback |
| Product Reviews | Ami Vora | Running reviews |
| Perceived Simplicity | Casey Winters | Managing complexity |
| PM Storytelling | Yuhki Yamashita | Synthesis and communication |
| Ownership of Why | Yuhki Yamashita | Strategic ownership |
| Quality Through Dogfooding | Yuhki Yamashita | Product quality |
| Proximity to Customers | Yuhki Yamashita | Customer connection |
| AI Era Product Development | Mike Krieger | AI-native product |
| Consumer Product Intuition | Mike Krieger | Building consumer intuition |
| Decision Prioritization | Brandon Chu | Prioritizing decisions |
| Writing for Influence | Brandon Chu | Written communication |
| Platform PM Principles | Brandon Chu | Platform product management |
| PM Career Acceleration | Brandon Chu | Career growth |
| Golden Gut Development | Tom Conrad | Building product intuition |
| First Mile Experience | Scott Belsky | Onboarding design |
Prioritization & Goals (10+ SOPs)
| SOP | Source | Use When |
|---|---|---|
| NCT Goal Setting | Ravi Mehta | Setting appropriate goals |
| GEM Prioritization | Gibson Biddle | Prioritizing initiatives |
| LNO Framework | Shreyas Doshi | Time management |
| Pre-Mortem | Shreyas Doshi | Risk assessment |
| Opportunity Cost | Shreyas Doshi | Prioritization mindset |
| OKR Setting | Christina Wodtke | OKR creation |
| OKR Cadence | Christina Wodtke | OKR rhythms |
| OKR Pitfalls | Christina Wodtke | OKR troubleshooting |
| Mission-Strategy Alignment | Christina Wodtke | Strategic alignment |
Discovery & Validation (15+ SOPs)
| SOP | Source | Use When |
|---|---|---|
| Empowered Teams | Marty Cagan | Team transformation |
| Opportunity Solution Tree | Teresa Torres | Continuous discovery |
| Lean MVP Development | Eric Ries | Building MVPs |
| Build-Measure-Learn | Eric Ries | Experimentation cycle |
| Pivot vs Persevere | Eric Ries | Strategy pivots |
| Validated Learning | Eric Ries | Learning validation |
| PMF Measurement | Rahul Vohra | Measuring product-market fit |
| User Segmentation for PMF | Rahul Vohra | Segmenting users |
| Building Delightful Products | Rahul Vohra | Delight-driven design |
| Speed as Feature | Rahul Vohra | Performance focus |
| Manual Onboarding | Rahul Vohra | High-touch onboarding |
| Design Sprint | Jake Knapp | Rapid prototyping |
| Foundation Sprint | Jake Knapp | Project kickoff |
Delivery Methodology (5 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Shape Up Overview | Ryan Singer | Alternative to Scrum |
| Shaping Work | Ryan Singer | Pre-development planning |
| Six-Week Cycles | Ryan Singer | Development cycles |
| Appetite-Based Scoping | Ryan Singer | Scoping projects |
| Hill Charts | Ryan Singer | Progress tracking |
Growth (40+ SOPs)
| SOP | Source | Use When |
|---|---|---|
| Adjacent User Theory | Bangaly Kaba | Growth slowing |
| Understand Work | Bangaly Kaba | Learning before building |
| Kindle Fire | Casey Winters | Building growth loops |
| Platform Cycles | Brian Balfour | Channel strategy |
| Data Network Effects | Casey Winters | Data as moat |
| Instagram Case Study | Bangaly Kaba | Hypergrowth example |
| Hierarchy of Engagement | Sarah Tavel | Engagement depth |
| Marketplace Hierarchy | Sarah Tavel | Marketplace building |
| Network Effects Assessment | Sarah Tavel | Network effects |
| Market Currents | Sarah Tavel | Market timing |
| Consumer App Virality | Nikita Bier | Viral mechanics |
| Consumer App Subscription | Nikita Bier | Subscription apps |
| Growth Team Building | Hila Qu | Team structure |
| Growth Experiment Prioritization | Hila Qu | Experiment focus |
| Retention Improvement | Hila Qu | Retention tactics |
| Growth Leader Hiring | Hila Qu | Hiring growth leads |
| Marketplace Liquidity | Dan Hockenmaier | Marketplace growth |
| Two-Sided ROI | Dan Hockenmaier | Marketplace economics |
| Marketplace Expansion | Dan Hockenmaier | Scaling marketplaces |
| Gardener Framework | Dan Hockenmaier | Marketplace nurturing |
| Enterprise B2B Growth | Merci Grace | B2B growth |
| User Activation | Merci Grace | Activation tactics |
| Growth Team Structure | Merci Grace | Org design |
| PLG Implementation | Merci Grace | PLG execution |
| International Expansion | Archie Abrams | Global growth |
PLG (Product-Led Growth) (15+ SOPs)
| SOP | Source | Use When |
|---|---|---|
| PLG Implementation | Elena Verna | Product-led growth |
| Free-to-Paid | Elena Verna | Conversion optimization |
| PLG Metrics | Elena Verna | PLG measurement |
| Hypergrowth Innovation | Elena Verna | Scaling fast |
| Growth Tactics Anti-Patterns | Elena Verna | What not to do |
| PLG Motion Evaluation | Naomi Ionita | PLG assessment |
| Self-Serve vs Sales-Assist | Naomi Ionita | Go-to-market decision |
| Usage-Based Pricing | Naomi Ionita | Pricing models |
| PLG Team Structure JEUE | Lauryn Isford | PLG org design |
| Experimentation Decision | Lauryn Isford | When to experiment |
| Onboarding Activation | Lauryn Isford | Onboarding optimization |
| Reverse Trial Freemium | Lauryn Isford | Freemium strategy |
| Word-of-Mouth Growth | Nilan Peiris | WoM growth |
| Customer-Centric Pricing | Nilan Peiris | Cost-based pricing |
| International Product Expansion | Nilan Peiris | Global products |
| Conviction-Driven Development | Nilan Peiris | Building with conviction |
Hiring (3 SOPs)
| SOP | Source | Use When |
|---|---|---|
| First PM Hiring | Gokul Rajaram | Hiring first PM |
| Hiring Leaders | Gokul Rajaram | Executive hiring |
| PM Hiring Intangibles | Ken Norton | Soft skills evaluation |
Communication (11 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Executive Communication | Casey Winters | Presenting to leadership |
| Metaphor Alignment | Ami Vora | Creating shared understanding |
| Presentation Structure | Nancy Duarte | Building presentations |
| Visual Storytelling | Nancy Duarte | Visual communication |
| Audience Empathy | Nancy Duarte | Audience connection |
| Managing Nerves | Nancy Duarte | Presentation anxiety |
| Slide Design | Nancy Duarte | Slide creation |
| Spontaneous Speaking | Matt Abrahams | Impromptu speaking |
| Communication Anxiety | Matt Abrahams | Speaking anxiety |
| Q&A Handling | Matt Abrahams | Answering questions |
| Small Talk | Matt Abrahams | Networking |
Go-to-Market (8+ SOPs)
| SOP | Source | Use When |
|---|---|---|
| Champion Persona | April Dunford | B2B selling |
| Developer Experience Design | Guillermo Rauch | Developer tools |
| Developer Tool Company Building | Guillermo Rauch | DevTools GTM |
| Open Source to Enterprise | Guillermo Rauch | OSS monetization |
| Technical Marketing | Guillermo Rauch | Technical marketing |
Positioning & Customer Research (3 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Five Component Positioning | April Dunford | Market positioning |
| JTBD Interviews | Bob Moesta | Customer research |
| Four Forces | Bob Moesta | Buying psychology |
Pricing (5 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Willingness to Pay | Madhavan Ramanujam | Pricing research |
| SaaS Pricing Optimization | Patrick Campbell | SaaS pricing |
| Value Metrics | Patrick Campbell | Pricing dimensions |
| Pricing Page Best Practices | Patrick Campbell | Pricing page design |
| Churn Reduction | Patrick Campbell | Reducing churn |
Sales (8 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Founder-Led Sales | Pete Kazanjy | Founder selling |
| B2B Sales Playbook | Pete Kazanjy | Sales process |
| First Sales Hire | Pete Kazanjy | Hiring salespeople |
| Sales Team Scaling | Pete Kazanjy | Scaling sales |
| First 10 Customers | Jen Abel | Initial customers |
| Sales Motion Discovery | Jen Abel | Finding sales motion |
| Founder to Sales Team | Jen Abel | Transition to team |
| Enterprise Sales Startups | Jen Abel | Enterprise selling |
Strategy (13 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Startup Idea Validation | Dalton Caldwell | Validating ideas |
| Founder-Market Fit | Dalton Caldwell | Founder assessment |
| Avoiding Tarpit Ideas | Dalton Caldwell | Idea selection |
| YC Application | Dalton Caldwell | YC prep |
| Fall in Love with Problem | Uri Levine | Problem focus |
| Crisis Management | Uri Levine | Handling crises |
| PMF Iteration | Uri Levine | Finding PMF |
| Serial Entrepreneurship | Uri Levine | Multiple ventures |
| Pivot Decision | Stewart Butterfield | When to pivot |
| Bottom-Up Enterprise | Stewart Butterfield | Enterprise adoption |
| Utility Curve | Stewart Butterfield | Product investment |
| Customer Value First | Stewart Butterfield | Value focus |
Personal Development (7 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Independent Opinion | Shreyas Doshi | Forming your own views |
| Radical Self-Inquiry | Jerry Colonna | Self-reflection |
| Leadership Authenticity | Jerry Colonna | Authentic leadership |
| Shared Experiences | Jerry Colonna | Team connection |
| Work-Life Integration | Jerry Colonna | Balance |
| GENIE Goal Setting | Graham Weaver | Career goals |
| Overcoming Imposter Syndrome | Ken Norton | Self-doubt |
Behavioral Design (4 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Three Bs Behavioral Design | Kristen Berman | Behavior change |
| Friction Audit | Kristen Berman | Finding friction |
| Default Optimization | Kristen Berman | Default design |
| Strategic Friction | Kristen Berman | Adding friction |
Roadmapping (4 SOPs)
| SOP | Source | Use When |
|---|---|---|
| Now-Next-Later | Janna Bastow | Roadmap creation |
| Stakeholder Alignment | Janna Bastow | Roadmap buy-in |
| Roadmap Communication | Janna Bastow | Roadmap sharing |
| Feature Request Management | Janna Bastow | Request handling |
Experimentation (1 SOP)
| SOP | Source | Use When |
|---|---|---|
| A/B Testing | Ronny Kohavi | Running experiments |
Related Skills
For guided application of these frameworks:
/decision-maker- Decision-making frameworks/pm-coach- PM skill development/strategy-advisor- Product/business strategy/growth-advisor- Growth and scaling/leadership-coach- Leadership and management/goal-setter- Goals and prioritization/hiring-guide- Hiring decisions/gtm-advisor- Go-to-market strategy
Full Documentation
- SOP Index - Complete index with cross-references
- Conversion Plan - How SOPs became skills