name: pretext-engineering description: > Design a credible phishing pretext and target shortlist from OSINT before any campaign is built — sender persona, scenario, timing, and the minimal target set. metadata: subdomain: phishing when_to_use: "pretext, lure design, target shortlist, phishing scenario, osint for phishing, sender persona, spearphishing" mitre_attack: - T1598 - T1598.002 - T1598.003 - T1585 tags: - phishing - social-engineering - osint - pretext
Pretext Engineering
The pretext is the campaign. A technically perfect evilginx2 proxy behind an implausible story converts nobody and burns the engagement. Design the story first, from real OSINT, then pick the smallest target set that proves the objective.
Inputs
plan/roe.json: permitted pretext classes, out-of-scope users, VIP exclusions,data_handling.- OSINT handoff (from the OsintOperator): employee list, org chart, email format, tech stack, current events (mergers, migrations).
Build the pretext
- Pick a scenario the target already expects. The best pretexts ride a real process: an in-progress SSO/MFA migration, a benefits open-enrollment window, a shared-document notification from a tool the org actually uses (read the tech stack from OSINT).
- Choose the sender persona. Internal IT, a known SaaS vendor, or
a real internal sender — but ONLY impersonate an internal employee
if
plan/roe.json:permitted_actionsallows it. - Define the call to action. One click → the lure domain. Keep it single-step.
- Set timing. Match send-time to the scenario (e.g. Monday
09:00 for an "IT maintenance this week" lure) and the engagement
opsec_levelsend rate.
Target shortlist
- Start with 1–3 users for the first wave (validate deliverability + detection window before scaling).
- EXCLUDE anyone in
out_of_scopeor flaggedvip: true. - Prefer roles that satisfy the objective (e.g. for cloud access, target an engineer with console access, not reception).
Forbidden lure patterns
- NEVER promise monetary reward or threaten immediate termination — these spike helpdesk volume and break blue-team coverage.
- NEVER use a brand that could be confused with a different customer.
Output
Write plan/phisher/pretext.md (scenario, persona, CTA, send window,
target shortlist with rationale) and create the target User nodes in
the knowledge graph. This file is the input to gophish-campaign /
evilginx2-proxy and to the mandatory lure-deconfliction handshake.