comp-plans

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Apollo.io sales compensation structure — quota, variable pay, accelerators, SPIFFs, and payout mechanics

pbsull By pbsull schedule Updated 3/1/2026

name: comp-plans description: Apollo.io sales compensation structure — quota, variable pay, accelerators, SPIFFs, and payout mechanics

Compensation Plans

Structure Overview

  • All quota-carrying roles: [FILL: X% base / Y% variable] OTE split
  • Quota period: [FILL: monthly / quarterly / annual]
  • Payout frequency: [FILL: monthly in arrears, X day delay]
  • [FILL: draw policy for ramp period]

Roles and Targets

SDR/BDR

  • Quota metric: [FILL: meetings booked / SQLs generated]
  • Ramp: [FILL: 3 months at 50%/75%/100%]
  • [FILL: team vs. individual component]

Account Executive (SMB)

  • Quota metric: [FILL: new ARR]
  • [FILL: specific details]

Account Executive (Mid-Market / Enterprise)

  • Quota metric: [FILL: new ARR + expansion]
  • [FILL: multi-year deal treatment]

CSM / AM

  • Quota metric: [FILL: renewal rate + expansion ARR]

Accelerators

  • 100-120% attainment: [FILL: X multiplier]
  • 120%+: [FILL: Y multiplier]
  • [FILL: decelerators below threshold?]

SPIFFs

  • [FILL: current active SPIFFs and eligibility]
  • SPIFFs announced in #sales-announcements

Clawbacks

  • [FILL: policy on churned deals within X days]

FAQ

  • When is quota set? [FILL: annually / quarterly, timing]
  • Who do I talk to about my comp plan? Your manager + RevOps BP
  • Where do I see my attainment? [FILL: tool name and link]
Install via CLI
npx skills add https://github.com/pbsull/apollo-claude-plugin --skill comp-plans
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