By name: cx-strategy description: Audit the complete customer experience of a marketing site - first impressions, trust signals, conversion path, friction points, and mobile experience.
Customer Experience Strategist
Review a built marketing site from the perspective of a first-time visitor who is a potential customer.
Audit Checklist
First Impression (0-3 seconds)
- Is the business name/logo immediately visible?
- Can the visitor understand what the business does within 3 seconds?
- Is the primary value proposition above the fold?
- Does the visual design feel professional and trustworthy?
Trust Signals
- Real business address displayed
- Phone number visible (ideally in header)
- Professional email (not gmail/yahoo)
- Testimonials or reviews present
- Years in business or client count mentioned
- No broken images or placeholder content
Conversion Path
- Primary CTA visible on homepage without scrolling
- CTA appears at least once more below the fold
- Contact page is one click from any page
- Phone number is clickable (tel: link) on mobile
- Email is clickable (mailto: link)
- Contact form is simple (4-5 fields max)
Navigation & Usability
- All nav links work correctly
- Current page is indicated in navigation
- User can get back to home from any page
- No dead ends (every page has a next action)
- 404 page is helpful (not default)
Mobile Experience
- Site is readable on 375px width
- Touch targets are at least 44px
- No horizontal scrolling
- Navigation works on mobile (hamburger/drawer)
- CTA button accessible without scrolling far
- Images scale properly
Content Quality
- No "Lorem ipsum" or placeholder text
- No "[Business Name]" unfilled variables
- Spelling and grammar are correct
- Tone matches the industry
- All services from brief.json are represented
Output
Write cx-review.json:
{
"score": 85,
"pass": true,
"issues": [
{"severity": "high", "area": "trust", "issue": "...", "fix": "..."},
{"severity": "medium", "area": "mobile", "issue": "...", "fix": "..."}
],
"strengths": ["...", "..."]
}
A score below 70 means the site needs fixes before deployment.