run-competitive-intel

name: run-competitive-intel description: "Pull competitive intelligence on a competitor — pricing, positioning, recent changes, customer stories — via the competitive-intel CLI. Use when the user says 'analyze this competitor', 'pull competitive intel on [company]', 'compare us to [competitor]', 'what's [company] doing differently', or 'audit [competitor] pricing'. Side-effecting — calls Firecrawl + Anthropic, writes to local cache." version: 1.0.0

Run Competitive Intel

I'll wrap competitive-intel. Take a competitor URL, run the analysis pipeline, and surface the comparative brief.

When This Skill Applies

• "analyze this competitor"
• "pull competitive intel on [company]"
• "compare us to [competitor]"
• "what's [company] doing differently"
• "audit [competitor] pricing"

NOT this skill (use research-prospect instead):

• "research this company" — that's a brief on a prospect, not a comparative analysis.

Workflow

Step 0 — Ask for the competitor URL

"What's the competitor URL?"

Step 1 — Validate URL

Step 2 — Shell out

cd ~/Desktop/gtm-os && set -a && source .env.local && set +a && \
  npx tsx src/cli/index.ts competitive-intel --competitor <url>

Step 3 — Parse output

CLI emits a markdown comparative brief: their positioning vs. ours, pricing diff, customer-story angles, recent changes detected.

Step 4 — Render the brief verbatim

Step 5 — Offer follow-ups

"Want me to (a) draft a sales battle card from this, (b) personalize an outbound message that addresses their positioning?"

Notes

• Requires FIRECRAWL_API_KEY + ANTHROPIC_API_KEY.
• Reads our own positioning from ~/.gtm-os/company_context.yaml.
• Read-only on the user-data DB; writes to a competitive-intel cache.