name: tripwire-funnel
description: >
Low-ticket tripwire funnel that converts cold leads into buyers with an
irresistible $7–$47 offer, then upsells to the core product.
Best for building a buyer list and offsetting ad spend.
Tripwire Funnel
Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.
Flow
Ad / Content → Opt-In → Tripwire Offer ($7–$47) → Order Bump → Upsell → Thank You
| Page |
Purpose |
Price |
| Opt-In |
Capture email with lead magnet |
Free |
| Tripwire |
Irresistible low-ticket offer |
$7–$47 |
| Order Bump |
Add-on shown on checkout |
+$17–$37 |
| Upsell |
Core product or bundle |
$97–$497 |
| Downsell (optional) |
Lighter version if upsell declined |
$47–$197 |
| Thank You |
Deliver everything |
— |
Tripwire Offer Criteria
- Solves one specific problem fast
- High perceived value relative to price (10x value)
- Digital delivery — no shipping friction
- Complements the core product — taste of what's to come
- Easy to say yes — removes buyer hesitation
Tripwire Ideas by Niche
| Niche |
Tripwire Offer |
| Marketing |
50 Email Subject Line Templates — $17 |
| Fitness |
7-Day Meal Plan + Grocery List — $9 |
| SaaS |
Lifetime access to one micro-tool — $27 |
| Coaching |
1-Hour Recorded Masterclass — $19 |
| E-Commerce |
Sample pack / trial kit — $12 |
Order Bump Copy Template
✅ ADD THIS: {{BUMP_PRODUCT}} (just ${{BUMP_PRICE}} more)
Most customers add this — [one-sentence benefit].
Upsell Page Structure
- Congratulations message (positive momentum)
- "Wait — your order is not complete" pattern interrupt
- Introduce the upsell with value-first framing
- One-click purchase button (no re-entering payment)
- "No thanks" link below (never hide the decline option)
Conversion Benchmarks
| Metric |
Target |
| Opt-in rate |
> 35% |
| Opt-in → tripwire purchase |
> 8% |
| Order bump take rate |
> 30% |
| Upsell take rate |
> 15% |
| Avg revenue per lead |
> $3.50 |
Economics Example
1,000 leads
→ 80 buy tripwire at $17 = $1,360
→ 24 add order bump at $27 = $648
→ 12 buy upsell at $197 = $2,364
──────────────────────────────────────
Total revenue = $4,372
Revenue per lead = $4.37
Ad cost per lead (target) = $2–3
Result: PROFITABLE from Day 1
By