name: evergreen-webinar-funnel
description: >
Automated evergreen webinar funnel. Simulates a "live" experience
on-demand so leads can register and watch immediately (or at scheduled slots).
Best for scaling a proven webinar without live hosting.
Evergreen Webinar Funnel
Take a proven live webinar and run it on autopilot 24/7.
Flow
Traffic → Registration → Watch Page (simulated live) → Offer Page → Checkout
| Page |
Purpose |
| Registration |
Capture email, pick a session time |
| Watch Page |
Pre-recorded video with live-like UI |
| Offer Page |
Present offer — appears mid/post webinar |
| Checkout |
Payment capture |
Registration Page Requirements
- Multiple session times — "Pick the best time": next 15 min, next hour, tomorrow 10am, tomorrow 7pm
- "Just in time" framing — "Your session starts in 14 minutes"
- Countdown to session — builds urgency to attend
- SMS/email reminder option
Watch Page "Live" Elements
- Chat simulation (optional — pre-loaded messages)
- "X people watching now" counter
- No scrub bar — video plays linearly like a live session
- CTA appears at offer point — typically 40–60 min in
- Time-limited replay (24–48 hours)
Session Schedule Pattern
// Generate "next available" sessions
function getNextSessions() {
const now = new Date();
return [
{ label: 'Starting in 15 minutes', time: addMinutes(now, 15) },
{ label: 'Today at ' + formatTime(addHours(now, 1)), time: addHours(now, 1) },
{ label: 'Tomorrow at 10:00 AM', time: nextDayAt(10) },
{ label: 'Tomorrow at 7:00 PM', time: nextDayAt(19) },
];
}
Email Sequence
| Email |
Timing |
Purpose |
| Confirmation |
Immediately |
Session time + calendar link |
| Reminder 1 |
1 hour before |
"Your session starts soon" |
| Reminder 2 |
5 min before |
"We're going live — join now" |
| Replay |
+4 hours after session |
"Missed it? Watch the replay" |
| Offer Reminder |
+24 hours |
Social proof + expiring offer |
| Last Chance |
+48 hours |
"Replay expires tonight" |
Conversion Benchmarks
| Metric |
Target |
| Registration rate |
> 30% |
| Show rate (reg → watch) |
> 35% |
| Watch > 50% of video |
> 50% of attendees |
| Webinar → offer page |
> 20% |
| Offer → purchase |
> 5% |
| Overall reg → purchase |
> 2% |
Ethical Guidelines
- Be transparent that it's pre-recorded (or avoid claiming it's live)
- Don't fake chat messages from real people
- Honor any "limited time" offers — don't show them again after expiry
- Give genuine replay access as promised
By