press-release - SKILL.md Agent Skill

name: press-release description: "Draft press releases for Talosix company news including feature launches, partnerships, funding, and awards following AP style and clinical trial industry conventions."

Press Release Drafting for Talosix EDC

Purpose

Draft professional press releases that announce Talosix company news to the clinical trial industry, media, analysts, and stakeholders. All releases follow AP style, clinical trial industry conventions, and include appropriate boilerplate and media contact information.

Press Release Types

1. Product / Feature Launch

New platform capabilities, major version releases, significant feature additions
Focus on customer impact and clinical operations benefit
Include customer quote if available, analyst perspective if possible

2. Partnership / Integration Announcement

Technology partnerships, integration availability, channel partnerships
Dual-company announcement format with quotes from both organizations
Explain value to mutual customers

3. Funding / Financial Milestone

Fundraising rounds, revenue milestones, profitability announcements
Include investor quote for funding rounds
Describe how capital will be deployed (product, team, market expansion)

4. Customer Win / Milestone

Significant new customer (with permission), customer count milestones
Study volume milestones, geographic expansion
Customer quote required; anonymize if needed

5. Award / Recognition

Industry awards, analyst recognition, certification achievements
Reference the awarding body and selection criteria
Connect recognition to company mission and customer outcomes

6. Leadership / Team

Executive hires, board appointments, advisory board additions
Include biography and relevant experience
Quote from new hire and from existing leadership

7. Event / Conference

Speaking engagements, conference sponsorships, hosted events
Include session details, speaker credentials
Provide registration or attendance information

8. Regulatory / Compliance

New certifications (SOC 2, ISO), compliance achievements
Validation package availability, regulatory alignment updates
Frame in terms of customer confidence and trust

Press Release Structure (AP Style)

1. Headline

Format: Title case, present tense, active voice
Length: 10-15 words maximum
Formula: [Company] + [Action Verb] + [What] + [Impact/Benefit]
Example: "Talosix Launches AI-Powered Edit Check Engine to Reduce Clinical Data Queries by 50%"
Do NOT use all caps, excessive punctuation, or superlatives without substantiation

2. Subheadline (Optional)

Length: One sentence, 15-25 words
Adds context the headline could not contain
Example: "New capability enables real-time data quality monitoring across decentralized and traditional clinical trial sites"

3. Dateline

Format: CITY, State (Month Day, Year) --
Example: "SAN FRANCISCO, Feb. 24, 2026 --"
Use AP style abbreviations for months: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March through July spelled out)

4. Lead Paragraph (Lede)

Length: 2-3 sentences, maximum 50 words
Answer: Who, What, When, Why, and significance
Include the company name and the core news
Most important information first (inverted pyramid)

5. Body Paragraphs

Paragraph 2-3: Detail and Context

Expand on the announcement with specifics
Product launches: key capabilities and differentiation
Partnerships: scope and integration details
Funding: amount, investors, use of funds
Include relevant market context or industry trend

Paragraph 4: Quote from Talosix Executive

CEO or relevant C-level/VP
Should provide vision or strategic context, not repeat facts
Format: "Quote text," said [Full Name], [Title] of Talosix. "Continuation if needed."
Keep to 2-3 sentences

Paragraph 5: Additional Detail or Customer Impact

Availability, pricing model (if applicable), timeline
Customer impact statement or example
Integration or ecosystem implications

Paragraph 6: External Quote (When Applicable)

Customer, partner, investor, or analyst
Provides third-party validation
Format same as internal quote

Paragraph 7: Availability and Next Steps

How to access the product/partnership/event
Where to learn more
Conference or webinar tie-in if relevant

6. Boilerplate (About Section)

About Talosix
Talosix provides modern electronic data capture (EDC) software purpose-built
for clinical trials. The Talosix platform enables sponsors, CROs, and research
sites to design, deploy, and manage clinical studies with faster build times,
higher data quality, and full regulatory compliance. Supporting studies across
all phases and therapeutic areas, Talosix is trusted by clinical teams
worldwide to accelerate the path from protocol to database lock. For more
information, visit www.talosix.com.

Update boilerplate quarterly or when company positioning evolves. Include recent metrics if available (number of studies, customers, countries).

7. Media Contact

Media Contact:
[Name]
[Title]
Talosix, Inc.
[Email]
[Phone]

8. Forward-Looking Statements (If Applicable)

Required for public companies or when making projections. Include standard safe harbor language if Talosix makes forward-looking claims.

AP Style Guidelines for Press Releases

Numbers

Spell out one through nine; use numerals for 10 and above
Exception: Always use numerals for percentages (5%), ages, dates, and measurements
Use % symbol, not "percent" in press releases

Dates

Month Day, Year format: Feb. 24, 2026
Abbreviate months with dates except March, April, May, June, July
Do not use ordinals (24th)

Titles

Capitalize formal titles before names: CEO John Smith
Lowercase titles after names: John Smith, chief executive officer
On second reference, use last name only: Smith

Punctuation

Use serial comma (Oxford comma) for clarity in press releases
Em dashes with spaces: word -- word
Single space after periods

Clinical Trial Terminology

Capitalize proper names of regulations: 21 CFR Part 11, ICH-GCP
Spell out acronyms on first use: electronic data capture (EDC)
Use industry-standard terminology as defined in ICH guidelines

Tone Guidelines

Factual and precise — State what happened, when, and why it matters
Confident without hyperbole — "industry-leading" only if demonstrably true
Forward-looking with caution — Express vision without making promises
Customer-centric — Frame every announcement in terms of customer value
Credible — Clinical trial professionals are skeptical of marketing spin

Words to Avoid

"Revolutionary," "groundbreaking," "game-changing" (unless genuinely unprecedented)
"Pleased to announce" (overused; just announce it)
"Best-in-class" (unsubstantiated superlative)
"Synergy," "leverage" (corporate jargon)
"Excited" (acceptable once, in a quote, if truly warranted)

Preferred Phrasing

"Designed to reduce..." not "Will revolutionize..."
"Enables clinical teams to..." not "Is the first ever..."
"Built for 21 CFR Part 11 compliance" not "FDA approved software"
"Demonstrates measurable improvement" not "Unprecedented results"

Distribution Checklist

Wire service: PR Newswire or Business Wire (for major announcements)
Industry publications: Applied Clinical Trials, Clinical Leader, Clinical Informatics News, Outsourcing Pharma, CenterWatch
Company channels: Website newsroom, LinkedIn company page, email to customers/partners
Analyst relations: Direct distribution to relevant analysts (Gartner, IDC Health Insights)
Trade associations: DIA, ACRP, SCDM newsletters or news feeds
SEO: Publish on website newsroom with proper metadata and internal links

Embargo and Timing

Embargo: Offer 24-48 hours to key journalists for exclusive or early coverage
Timing: Distribute between 8:00 and 10:00 AM ET on Tuesday through Thursday
Avoid: Major competitor announcement days, holiday weeks, major conference keynote hours (unless coordinated with event)
Conference tie-in: Release morning of the conference day for maximum visibility

Output Deliverables

When drafting a press release, provide:

Full press release text following the structure above
Headline and subheadline (2 options each for selection)
Suggested distribution list (wire + targeted outlets)
Recommended distribution date and time
Social media posts (LinkedIn, Twitter) to accompany the release
Internal announcement email for employees (brief version)