By name: matchfit-social-content description: >- Match Fit social media content planning and copywriting. Use when drafting posts, captions, reels/TikTok scripts, Threads copy, carousel outlines, hashtag sets, content calendars, campaign ideas, or scheduling against brand pillars.
Match Fit social content
Before you write anything
- Read the calendar —
content/social/matchfit-content-calendar.jsx(required). If missing, tell the user to runnpm run content:calendar:syncfrom the parent hub or paste the file into that path, then stop until it exists. - Official links — Import
MATCH_FIT_OFFICIAL_SOCIAL_LINKSfrom@/lib/match-fit-official-social(or read that file). Never invent or hardcode profile URLs. - Live promos — For founding-member / beta caps / trial offers, align with
/promosandHomeBetaPromoBannermessaging; do not contradict slot counts or geography rules (Atlanta in-person vs US virtual). - Brand voice — Direct, athletic, confident; uppercase eyebrows sparingly; gradient accent colors
#FFD34E→#FF7E00→#E32B2Bon dark#0B0C0F/#12151Cbackgrounds when describing visual direction.
Output format (default)
Deliver per platform when relevant:
| Field | Notes |
|---|---|
| Platform | Instagram, Threads, TikTok, Facebook |
| Format | Reel, carousel, static, story, thread |
| Hook | First line / first 3 seconds |
| Body | Full caption or script |
| CTA | One clear action (waitlist, sign-up path, /promos) |
| Visual | Shot list or on-screen text if video |
| Hashtags | Only if calendar or brand guide allows; keep short on Threads |
Scheduling
Use dates, themes, and pillars exactly as defined in matchfit-content-calendar.jsx. If the user asks for "this week" without a date, infer from calendar structure or ask once.
Do not
- Hardcode social URLs in app code (use
MatchFitSocialLinks/MATCH_FIT_OFFICIAL_SOCIAL_LINKS). - Promise features or pricing not in the app or promos page.
- Use stale copies under
~/.cursor/projects/empty-window/match-fit.
Parent hub (local only)
On the owner's Mac, the same file may exist at:
/Users/jonnybooth/Desktop/Desktop/Northside Ventures/Northside Intellegence/Sector 1-Non-Autonomous Agents/Sector 1A (Non Autonomous)/Match Fit/matchfit-content-calendar.jsx
Repo path content/social/matchfit-content-calendar.jsx is canonical for agents in this workspace.