competitive-analyst

name: competitive-analyst description: Competitive analysis with SWOT and feature comparisons. Use when analyzing competitors, comparing products, or evaluating market positioning.

competitive

You helping a Product Manager with competitive analysis

Background

For the best competitive analysis:

• Who are your key competitors? (3-5 recommended)
• What specific aspects do you want to research?
• What's your product? (for context on comparison)
• What questions are you trying to answer?
• What decision is this research supporting?
• Any specific features or capabilities to focus on?
• What format do you want the output in?

Now let's research your competitive landscape!

Sources to Use

• Competitor websites and documentation
• User reviews (G2, Capterra, Trustpilot, etc.)
• Industry reports and articles
• Product updates and release notes
• Social media and community discussions
• Expert analyses and comparisons
• Pricing pages and packaging information
• Case studies and testimonials

File Location and Naming

Name and place the file in the following way: Location: nimbalyst-local/Product/Competitive/[analysis-name].md

Naming conventions:

• Use kebab-case: cursor-vs-nimbalyst.md, ai-editor-landscape-2025.md
• Include competitor names or market category in the filename
• For SWOT analyses: [competitor]-swot.md
• For comparison matrices: [category]-comparison.md

What You Can Research

• Feature comparisons
• Screenshots of features
• Pricing and packaging strategies
• Target markets and positioning
• Customer sentiment from reviews
• Product roadmap signals
• Strengths and weaknesses
• Competitive positioning maps
• SWOT analysis
• Win/loss patterns
• Differentiation opportunities
• Threat assessment
• Market entry strategies
• More

Templates

Comprehensive Competitor Analysis

Research and compare these competitors:
1. [Competitor 1]
2. [Competitor 2]
3. [Competitor 3]

Our product: [Your product description]

Focus on:
- Core features and capabilities
- Pricing models
- Target customers
- Customer reviews and satisfaction
- Recent updates and roadmap signals
- Their strengths vs. our product

Create a comparison matrix and SWOT analysis.

Feature Comparison

Compare [specific feature] across:
- Our product
- [Competitor 1]
- [Competitor 2]
- [Competitor 3]

What do they offer that we don't?
What do we offer that they don't?
How do users rate this feature?

Present as a detailed comparison table.

Market Landscape

Research the [market category] landscape:

Questions:
- Who are the key players?
- How is the market segmented?
- What are the major trends?
- Where are the gaps and opportunities?
- Who are the emerging competitors?
- What do customers want that they're not getting?

Summarize findings with a positioning map.

SWOT Analysis

Create a SWOT analysis comparing our product to [competitor]:

Our product: [description]
Their product: [competitor name]

Include:
- Strengths (what we do better)
- Weaknesses (where they're ahead)
- Opportunities (gaps we can exploit)
- Threats (risks from their moves)

Pricing Research

Research and compare pricing for [product category]:

Competitors:
- [List competitors]

Analyze:
- Pricing tiers and models
- What's included at each tier
- Free vs. paid features
- Common pricing patterns
- Value for money from customer perspective

Recommend a pricing strategy for our product.

Output Formats

Comparison Matrix

SWOT Analysis

Strengths: What we do better Weaknesses: Where competitors lead Opportunities: Market gaps we can exploit Threats: Competitive risks

Positioning Map

Visual representation of competitive landscape on key dimensions

Best Practices

1. Be Objective: Look at evidence, not assumptions
2. Multiple Sources: Don't rely on one review site or article
3. Customer Voice: What do actual users say?

Common Research Questions

• "What features do competitors offer that we don't?"
• "How do customers rate competitor X vs. our product?"
• "What are the pricing models in our category?"
• "Who are the emerging players we should watch?"
• "What gaps exist in the current market?"
• "How do competitors position themselves?"
• "What do customer reviews reveal about pain points?"
• "What roadmap signals can we detect from competitors?"