name: video-marketing
description: Video content strategy, YouTube optimization, short-form content, and video production best practices.
allowed-tools: Read, Glob, Grep
Video Marketing
Create compelling video content that drives engagement and conversions.
1. Video Platform Overview
| Platform |
Best For |
Length |
Format |
| YouTube |
Evergreen, tutorials |
8-15 min |
16:9 landscape |
| TikTok |
Viral, trends |
15-60 sec |
9:16 vertical |
| Instagram Reels |
Discovery |
15-90 sec |
9:16 vertical |
| YouTube Shorts |
Discovery |
<60 sec |
9:16 vertical |
| LinkedIn |
B2B, professional |
30 sec - 5 min |
16:9 or 1:1 |
| Facebook |
Community |
1-3 min |
Multiple |
2. Video Types
| Type |
Purpose |
Best Platform |
| Tutorial/How-to |
Educate, SEO |
YouTube |
| Product demo |
Showcase features |
All |
| Testimonial |
Social proof |
Website, ads |
| Behind-the-scenes |
Authenticity |
Instagram, TikTok |
| Interview |
Authority |
YouTube, LinkedIn |
| Live stream |
Engagement |
All |
| Explainer |
Complex topics |
YouTube, website |
| User-generated |
Community |
All |
3. YouTube Strategy
Video Structure
| Section |
Purpose |
Duration |
| Hook |
Grab attention |
0-15 sec |
| Intro |
Set expectations |
15-30 sec |
| Content |
Deliver value |
Main body |
| CTA |
Next steps |
15-30 sec |
| End screen |
More content |
20 sec |
YouTube SEO
| Element |
Best Practice |
| Title |
Keyword front, 60 chars, curiosity |
| Description |
Keyword-rich, links, timestamps |
| Tags |
5-10 relevant tags |
| Thumbnail |
Custom, faces, text overlay |
| Chapters |
Timestamps in description |
| Cards |
Link to relevant videos |
| End screens |
Subscribe + next video |
Thumbnail Best Practices
| Element |
Guidance |
| Faces |
Expressive emotions |
| Text |
3-5 words max, readable on mobile |
| Colors |
Bright, contrasting |
| Branding |
Consistent style |
| Size |
1280x720 minimum |
4. Short-Form Video
TikTok/Reels Best Practices
| Element |
Best Practice |
| Hook |
First 1-3 seconds crucial |
| Length |
15-30 sec optimal |
| Audio |
Use trending sounds |
| Text on screen |
Key points, accessibility |
| Vertical |
9:16 native |
| Captions |
85% watch without sound |
Short-Form Content Types
| Type |
Description |
| Trend participation |
Jump on viral trends |
| Tutorial snippets |
Quick how-tos |
| Behind-the-scenes |
Authentic glimpses |
| POV |
Storytelling format |
| Before/after |
Transformation content |
| Day in the life |
Personal brand |
5. Video Production
Equipment Tiers
| Tier |
Investment |
Equipment |
| Beginner |
$0-$200 |
Smartphone, natural light |
| Intermediate |
$500-$2K |
DSLR, ring light, lav mic |
| Professional |
$5K+ |
Cinema camera, full lighting, pro audio |
Production Checklist
| Phase |
Tasks |
| Pre-production |
Script, storyboard, location, equipment |
| Production |
Setup, filming, backup recordings |
| Post-production |
Edit, color, audio, export |
| Distribution |
Upload, optimize, promote |
Audio Quality
| Priority |
Why |
| #1 |
Bad audio = unwatchable |
| Tip |
Invest in good mic before camera |
| Check |
Monitor audio while recording |
6. Video Metrics
YouTube Metrics
| Metric |
Target |
Why It Matters |
| Watch time |
High total hours |
Ranking factor |
| Avg view duration |
>50% |
Engagement quality |
| CTR |
4-10% |
Thumbnail/title effectiveness |
| Subscribers gained |
Growing |
Channel health |
Short-Form Metrics
| Metric |
Indicates |
| Views |
Reach |
| Watch time |
Engagement |
| Shares |
Viral potential |
| Comments |
Community |
| Saves |
Value |
7. Video Content Repurposing
Long to Short
| Source |
Derivatives |
| 10-min YouTube video |
3-5 TikTok clips |
| Interview |
Quote graphics, short clips |
| Webinar |
Tutorial snippets |
| Podcast |
Audiogram, highlight reels |
Repurposing Workflow
1. Identify key moments
2. Cut into short clips
3. Add captions
4. Optimize for platform
5. Post with platform-native text
8. Live Video
Live Streaming Best Practices
| Element |
Best Practice |
| Promotion |
Announce 24-48hrs ahead |
| Equipment |
Test audio/video before |
| Engagement |
Acknowledge comments live |
| Duration |
15-60 min depending on platform |
| CTA |
Clear next step during/after |
Live Content Ideas
| Type |
Description |
| Q&A |
Answer audience questions |
| Tutorial |
Live demonstration |
| Interview |
Guest conversations |
| Product launch |
Unveil new products |
| Behind-the-scenes |
Team, office, events |
9. Video Ads
Ad Formats by Platform
| Platform |
Format |
Length |
| YouTube |
Skippable, non-skip, bumper |
5-30+ sec |
| Meta |
Feed, Stories, Reels |
5-60 sec |
| TikTok |
In-feed, TopView |
5-60 sec |
| LinkedIn |
Sponsored video |
15-30 sec |
Video Ad Structure (ABCD)
| Element |
Description |
| Attract |
Hook in first 5 seconds |
| Brand |
Early brand mention |
| Connect |
Emotional/functional appeal |
| Direct |
Clear CTA |
10. Video Tools
| Tool |
Purpose |
| Adobe Premiere |
Professional editing |
| DaVinci Resolve |
Free professional editing |
| CapCut |
Mobile editing, TikTok |
| Canva |
Simple video creation |
| Descript |
Podcast/video editing |
| VidIQ/TubeBuddy |
YouTube SEO |
| Frame.io |
Review and collaboration |
Remember: The best video is the one you publish. Start with good content and improve production over time.
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