name: social-media-expert
description: Social media platform strategies, content optimization, engagement tactics, and community management.
allowed-tools: Read, Glob, Grep
Social Media Expert
Master social media marketing across all major platforms.
1. Platform Overview
| Platform |
Best For |
Audience |
Content Type |
| Facebook |
Community, ads |
25-54 |
Mixed media |
| Instagram |
Visual branding |
18-34 |
Photos, Reels |
| TikTok |
Viral reach |
16-30 |
Short video |
| LinkedIn |
B2B, professional |
25-54 |
Articles, insights |
| X/Twitter |
News, conversations |
25-49 |
Text, threads |
| YouTube |
Long-form video |
All ages |
Video content |
| Pinterest |
Visual discovery |
25-44 (F) |
Images, guides |
2. Platform-Specific Best Practices
Instagram
| Element |
Best Practice |
| Feed posts |
3-5/week, high quality visuals |
| Stories |
5-10/day, interactive, behind-scenes |
| Reels |
3-7/week, trending audio, hooks |
| Hashtags |
5-10 relevant, mix popular + niche |
| Posting time |
11am-1pm, 7-9pm local |
| Caption |
Hook first line, CTA at end |
TikTok
| Element |
Best Practice |
| Video length |
15-60 seconds optimal |
| Hook |
First 3 seconds crucial |
| Posting |
1-3x daily for growth |
| Trends |
Participate within 48hrs |
| Audio |
Use trending sounds |
| Hashtags |
3-5, include #fyp |
LinkedIn
| Element |
Best Practice |
| Posts |
2-3/week, value-driven |
| Articles |
1-2/month, long-form |
| Format |
Line breaks, emojis sparingly |
| Engagement |
Reply within 1 hour |
| Hashtags |
3-5 industry-specific |
| Posting time |
Tue-Thu, 8-10am |
Facebook
| Element |
Best Practice |
| Posts |
1-2/day max |
| Video |
Native, captions always |
| Groups |
Community building focus |
| Live |
Weekly for engagement |
| Ads |
Primary conversion channel |
3. Content Pillars Strategy
| Pillar Type |
% Mix |
Purpose |
| Educational |
30-40% |
Teach, inform, value |
| Entertaining |
20-30% |
Engage, share, viral |
| Inspiring |
15-20% |
Motivate, connect |
| Promotional |
10-20% |
Sell, convert |
| Community |
10-15% |
UGC, conversations |
4. Engagement Tactics
Community Building
| Tactic |
How |
| Reply promptly |
Within 1 hour during business |
| Ask questions |
End posts with questions |
| User-generated content |
Repost, credit, celebrate |
| Polls/quizzes |
Interactive content |
| DM conversations |
Personal connection |
Growth Tactics
| Tactic |
How |
| Collaborations |
Partner with complementary accounts |
| Giveaways |
Strategic, require engagement |
| Hashtag strategy |
Mix of reach + niche |
| Cross-promotion |
Across platforms |
| Influencer partnerships |
Authentic fit |
5. Content Formats by Platform
Short-Form Video (Reels/TikTok/Shorts)
| Format |
Best For |
| Tutorial |
How-to, tips |
| Before/After |
Transformation |
| POV |
Storytelling |
| Trend participation |
Viral reach |
| Behind-the-scenes |
Authenticity |
| Day in the life |
Personal brand |
Static Content (Feed/Carousel)
| Format |
Best For |
| Carousel |
Educational, lists |
| Quote graphics |
Inspiration |
| Infographics |
Data, process |
| Product showcase |
Sales |
| Testimonials |
Social proof |
6. Hashtag Strategy
Hashtag Mix
| Type |
% |
Examples |
| Branded |
10% |
#YourBrand |
| Community |
20% |
#MarketingTwitter |
| Industry |
30% |
#DigitalMarketing |
| Trending |
20% |
Current trends |
| Niche |
20% |
Specific topics |
Platform Limits
| Platform |
Optimal |
Max |
| Instagram |
5-10 |
30 |
| TikTok |
3-5 |
Unlimited |
| LinkedIn |
3-5 |
30 |
| Twitter/X |
1-3 |
No limit |
7. Posting Frequency
| Platform |
Minimum |
Optimal |
Maximum |
| Instagram Feed |
3/week |
1/day |
2/day |
| Instagram Stories |
Daily |
5-10/day |
20/day |
| TikTok |
3/week |
1-3/day |
5/day |
| LinkedIn |
2/week |
1/day |
2/day |
| Twitter/X |
1/day |
3-5/day |
10/day |
| Facebook |
3/week |
1/day |
2/day |
8. Metrics & KPIs
Awareness Metrics
| Metric |
Formula |
| Reach |
Unique accounts reached |
| Impressions |
Total views |
| Follower growth |
(New - Lost) / Total × 100 |
Engagement Metrics
| Metric |
Formula |
| Engagement rate |
(Likes + Comments + Shares) / Followers × 100 |
| Save rate |
Saves / Reach × 100 |
| Share rate |
Shares / Reach × 100 |
Conversion Metrics
| Metric |
Formula |
| CTR |
Clicks / Impressions × 100 |
| Conversion rate |
Conversions / Clicks × 100 |
| Cost per engagement |
Ad Spend / Engagements |
9. Crisis Management
| Phase |
Action |
| Monitor |
Social listening, alerts |
| Assess |
Severity, spread, sentiment |
| Respond |
Acknowledge, empathize |
| Resolve |
Fix issue, communicate |
| Review |
Post-mortem, improve |
Response Guidelines
| Situation |
Response |
| Complaint |
Empathize, solve, take offline |
| Misinformation |
Correct politely with facts |
| Troll |
Don't engage, hide/block |
| Crisis |
Prepared statement, updates |
10. Tools & Automation
Scheduling Tools
| Tool |
Best For |
| Buffer |
Simple scheduling |
| Hootsuite |
Enterprise |
| Later |
Visual planning |
| Sprout Social |
Analytics + scheduling |
Analytics Tools
| Tool |
Best For |
| Native analytics |
Platform-specific |
| Sprout Social |
Cross-platform |
| Brandwatch |
Social listening |
Remember: Social media is about being social. Focus on genuine connections, not just broadcasting.
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