brand-guidelines

name: brand-guidelines description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. license: Complete terms in LICENSE.txt

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

• Dark: #141413 - Primary text and dark backgrounds
• Light: #faf9f5 - Light backgrounds and text on dark
• Mid Gray: #b0aea5 - Secondary elements
• Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

• Orange: #d97757 - Primary accent
• Blue: #6a9bcc - Secondary accent
• Green: #788c5d - Tertiary accent

Typography

• Headings: Poppins (with Arial fallback)
• Body Text: Lora (with Georgia fallback)
• Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

• Applies Poppins font to headings (24pt and larger)
• Applies Lora font to body text
• Automatically falls back to Arial/Georgia if custom fonts unavailable
• Preserves readability across all systems

Text Styling

• Headings (24pt+): Poppins font
• Body text: Lora font
• Smart color selection based on background
• Preserves text hierarchy and formatting

Shape and Accent Colors

• Non-text shapes use accent colors
• Cycles through orange, blue, and green accents
• Maintains visual interest while staying on-brand

Technical Details

Font Management

• Uses system-installed Poppins and Lora fonts when available
• Provides automatic fallback to Arial (headings) and Georgia (body)
• No font installation required - works with existing system fonts
• For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• Uses RGB color values for precise brand matching
• Applied via python-pptx's RGBColor class
• Maintains color fidelity across different systems

When NOT to Use This Skill

• Personal projects without a brand identity — brand guidelines require intentional brand decisions; don't generate them as a placeholder
• Rebranding an existing organization — rebrands need stakeholder input and strategic alignment, not AI-generated guidelines alone
• Legal trademark or IP documentation — brand guidelines don't substitute for proper trademark filings; consult a legal professional for IP protection

Common Mistakes

• Generating color palettes without checking accessibility contrast ratios — WCAG 2.1 AA requires 4.5:1 contrast for body text
• Defining brand voice without real-world examples — abstract tone descriptions ("bold but approachable") are unactionable; always include do/don't examples
• Not specifying minimum logo sizes and clear-space rules — logos get misused when usage constraints are absent from the guide

Related Skills

• canvas-design — Implement the brand guidelines in Canvas-based visual assets
• theme-factory — Convert brand guidelines into code-ready design tokens and themes
• ui-ux-futuristic-designer — Apply brand guidelines to futuristic UI design systems