silver-fern-knowledge

name: silver-fern-knowledge description: Provides Silver Fern product strategy, customer context, and business rules to inform wireframe decisions. Use this skill when evaluating whether wireframe changes align with Silver Fern's vision, products, target customers, and strategic priorities.

Silver Fern Knowledge

Overview

This skill provides deep context about Silver Fern's products, strategy, customers, and market position. Use it to validate that wireframe decisions align with company vision and customer needs.

When to Use This Skill

Invoke this skill when:

• Evaluating whether a wireframe change fits Silver Fern's product strategy
• Determining which product(s) a feature belongs to
• Validating target customer alignment
• Assessing competitive positioning
• Understanding product integrations and dependencies

Core Knowledge Areas

This skill provides organized reference materials in the references/ folder:

Company Context

• company/vision-mission.md - Vision, mission, values, strategic approach
• company/strategic-priorities.md - Current priorities and focus areas
• company/business-model.md - Funding, principles, technical constraints

Customer Intelligence

• customers/enterprise-profiles.md - Current and prospective clients
• customers/pain-points.md - Detailed pain points with customer quotes
• customers/target-segments.md - Segmentation and ideal customer profile

Product Portfolio

• products/PRODUCE.md - Production planning & execution (comprehensive, from codebase)
• products/FULFILL.md - B2B order fulfillment & CRM (comprehensive, from codebase)
• products/RESTOCK.md - Retail replenishment & demand planning (from knowledge base)
• Additional products: FORECAST™, ANALYZE™, Mobile Apps (to be added)

Market Position

• market/competitive-landscape.md - Competitors and battle cards
• market/differentiation.md - Value proposition and positioning

Quick Reference

Product Portfolio

Core Products:

• FORECAST™ - Demand planning and sales forecasting
• PRODUCE™ - Production planning and execution (desktop → web migration planned)
• FULFILL™ - Order fulfillment and logistics (current strategic priority)
• RESTOCK™ - Replenishment for big box retailers (maintenance mode)
• ANALYZE™ - Business intelligence and reporting (white-labeled solution planned)
• Mobile Apps - Field operations (MATERIAL™, WIP™, FINISH™, RETAIL™, AVAILABILITY™)
• WSAPI - Web Suite API that unifies all products

Product Integration Flow:

FORECAST™ → PRODUCE™ → FULFILL™
     ↓          ↓          ↓
  ANALYZE™ ← RESTOCK™ ← Mobile Apps
              ↑
           WSAPI (unified data layer)

Strategic Priorities (Current)

Priority #1: FULFILL™ Development

• Enables full-stack sale (FORECAST + PRODUCE + FULFILL package)
• Reduces services burden, standardizes data
• Most robust/scalable architecture

Priority #2: Retain Existing Clients

• Keep BPF, YPF, BLN, CMG happy
• Minimum non-aligned work while staying delightful

Priority #3: Land Strategic Deals

• YPF on FORECAST™
• SCG on FORECAST™/PRODUCE™
• CMG expansion

Priority #4: Minimize Desktop Development

• Free resources for WSAPI and web products
• Must retain PRODUCE™ clients (they need FULFILL™)

Target Customers

Primary: Large Enterprise Growers (200+ acres, $50M+ revenue)

• Multi-location, complex operations
• Easier dollar-for-dollar, think long-term
• Willing to pay upfront

Current Major Clients: BPF (largest), YPF, BLN, CMG, ACI, SCG, GLG

Prospective: RGI, Everde, Costa, Altman's, Metrolina, Rocket Farms, Kurt Weiss, Green Circle

Decision Frameworks

Which Product Does This Feature Belong To?

1. Demand planning → FORECAST™
2. Production planning/execution → PRODUCE™
3. Order fulfillment/logistics → FULFILL™
4. Replenishment (big box) → RESTOCK™
5. Analytics/reporting → ANALYZE™
6. Field operations → Mobile Apps

Does This Align with Strategy?

✅ Aligns if:

• Serves large enterprise growers
• Consolidates fragmented tools
• Hides complexity behind simple UI
• Enables cross-product workflows
• Supports FULFILL™ priority

❌ Misaligns if:

• Only serves small growers (without enterprise path)
• Adds complexity without user value
• Fragments the experience
• Requires heavy services support
• Distracts from FULFILL™ development

Usage Pattern

When invoked during wireframe planning, task extraction, or product decisions:

1. Validate Product Fit: Which product(s) does this apply to?
   • Consult products/[PRODUCT].md for comprehensive details
2. Check Strategic Alignment: Does it advance the vision? Support FULFILL™ priority?
   • Consult company/strategic-priorities.md
3. Confirm Customer Relevance: Which pain point does this address? Is it enterprise-scale?
   • Consult customers/pain-points.md and customers/target-segments.md
4. Assess Competitive Advantage: How does this differentiate us?
   • Consult market/differentiation.md and market/competitive-landscape.md
5. Note Dependencies: Does this require cross-product integration?
   • Check product integration flows in respective product files

Always ground decisions in:

• ✅ Actual customer pain points (with quotes from transcripts/interviews)
• ✅ Strategic alignment (supports vision and priorities)
• ✅ Product coherence (fits within portfolio)
• ✅ Technical feasibility (aligns with architecture direction)

Key Quotes to Remember

"To participate in the growth of every plant in the world" - Vision

"Built by growers, for growers" - PRODUCE™ tagline

"Simple UI hiding complex backend" - Design philosophy

"We find large growers more enjoyable in nearly all regards: sales, onboarding, support, integrations, vision-casting" - Strategy document

"The key for new clients is that they are maximally aligned with our vision, strategy, and timeline OR that insofar as they are misaligned, any work we do for them generates material profits to invest in our vision and strategy" - Client acquisition criteria

Remember

You are ensuring every wireframe decision is grounded in Silver Fern's strategy and customer reality. Challenge ideas that don't fit. Champion ideas that do.