name: launch-process
description: Orchestrate the complete product launch process — from T-6 weeks through launch day to T+2 weeks post-launch — coordinating product, engineering, marketing, sales, and support.
type: workflow
domain: launch
difficulty: advanced
estimated_time: "6-8 weeks"
prerequisites: ["prd-template"]
outputs: ["launched-product"]
triggers:
- "Take me through the launch process"
- "Full launch workflow"
- "End-to-end launch planning"
Purpose
Orchestrate the complete product launch process from early preparation through launch day to post-launch monitoring — ensuring all functions are aligned and nothing falls through the cracks.
Application
Phase 1: Pre-Launch Planning (T-6 to T-4 weeks)
| Activity |
Skill |
Owner |
| Finalize PRD & scope |
skills/specification/prd-template/SKILL.md |
PM |
| Build GTM strategy |
skills/launch/gtm-strategy/SKILL.md |
PM + Marketing |
| Design beta program |
skills/launch/beta-program-design/SKILL.md |
PM |
| Set pricing/packaging |
skills/launch/pricing-packaging-advisor/SKILL.md |
PM |
| Map stakeholders |
skills/communication/stakeholder-map/SKILL.md |
PM |
Phase 2: Build & Enablement (T-4 to T-2 weeks)
| Activity |
Skill |
Owner |
| Complete development |
skills/execution/agile-delivery-process/SKILL.md |
Eng |
| Create launch checklist |
skills/launch/launch-checklist/SKILL.md |
PM |
| Draft feature announcements |
skills/launch/feature-announcement/SKILL.md |
Marketing |
| Write release notes |
skills/execution/release-notes/SKILL.md |
PM |
| Train sales & support |
[Sales enablement] |
PM + Sales |
Phase 3: Beta (T-2 to T-1 week)
| Activity |
Skill |
Owner |
| Run beta program |
skills/launch/beta-program-design/SKILL.md |
PM |
| Collect feedback |
skills/discovery/survey-design/SKILL.md |
PM |
| Iterate on issues |
skills/execution/blocker-resolution-advisor/SKILL.md |
Eng |
| Go/no-go decision |
skills/launch/launch-checklist/SKILL.md |
PM + Leadership |
Phase 4: Launch Day (T-0)
| Activity |
Owner |
| Enable feature flag (progressive rollout) |
Eng |
| Publish announcements (email, blog, in-app) |
Marketing |
| Monitor dashboards |
Eng + PM |
| War room / rapid response channel |
All |
Phase 5: Post-Launch (T+1 to T+2 weeks)
| Activity |
Skill |
Owner |
| Monitor key metrics |
skills/analytics/metrics-dashboard-design/SKILL.md |
PM |
| Collect user feedback |
skills/discovery/survey-design/SKILL.md |
PM |
| Send stakeholder update |
skills/execution/stakeholder-update/SKILL.md |
PM |
| Run launch retro |
skills/execution/retrospective-facilitator/SKILL.md |
PM |
| Plan iteration |
skills/planning/now-next-later-roadmap/SKILL.md |
PM |
References
Skills Orchestrated
All skills in Domain 6 (Launch & GTM) plus supporting skills from other domains.
Skill type: Workflow
Domain: Launch & GTM
By