creativity - SKILL.md Agent Skill

name: creativity description: "Creative direction intelligence. 55 styles, 18 platforms, 12 voiceover types, 17 music genres, 30 campaign categories. Actions: create, design, plan, direct, brief creative campaigns. Projects: ads, videos, social content, commercials, brand films. Styles: minimalist, maximalist, nostalgic, cinematic, UGC, luxury, futuristic, emotional. Topics: visual style, platform specs, voiceover, music, color palette, audience targeting." version: 2.0.0

Creativity Pro Max - Creative Direction Intelligence

Comprehensive creative direction guide for digital marketing campaigns. Contains 55 styles, 18 platforms, 12 voiceover types, 17 music genres, and 30 campaign category recommendations. Searchable database with priority-based recommendations.

When to Apply

Reference these guidelines when:

Planning creative campaigns for any channel
Selecting visual styles for ads/content
Choosing voiceover/music direction
Creating platform-specific content
Developing creative briefs

Core Principle

92% prefer authentic content over polished ads. Prioritize real, relatable content over perfection.

Quick Style Selection

Audience/Goal	Recommended Styles
Premium/Luxury	Minimalist Clean, Quiet Luxury, Dark Moody Cinematic
Tech/SaaS	Futuristic Sci-Fi, Gradient Smooth, Minimalist Tech
Youth/Gen Z	Raw Unpolished, Humor Comedic, Nostalgic 90s, Neon Cyber
Wellness/Organic	Earthy Organic, Emotional Storytelling, Pastel Soft
B2B/Finance	Authoritative Expert, Data Visualization, Corporate Modern
Community	Authentic UGC, Conversational Casual, Behind The Scenes

How to Use This Skill

When user requests creative direction (campaign, ad, video, content), follow this workflow:

Step 1: Analyze User Requirements

Extract key information from user request:

Campaign type: Product launch, brand awareness, lead gen, etc.
Audience: Gen Z, Millennials, B2B, etc.
Industry: SaaS, e-commerce, healthcare, etc.
Platform: TikTok, Instagram, YouTube, etc.

Step 2: Generate Creative Brief (REQUIRED)

Always start with --creative-brief to get comprehensive recommendations:

python3 .claude/skills/creativity/scripts/search.py "<campaign_type> <audience> <industry>" --creative-brief [-c "Campaign Name"]

This command:

Searches 5 domains in parallel (style, platform, voiceover, music, reasoning)
Applies reasoning rules from creative-reasoning.csv to select best matches
Returns complete brief: style, platform specs, voiceover, music, effects
Includes anti-patterns to avoid

Example:

python3 .claude/skills/creativity/scripts/search.py "SaaS product launch gen z" --creative-brief -c "App Launch Campaign"

Step 3: Supplement with Detailed Searches (as needed)

After getting the creative brief, use domain searches for additional details:

python3 .claude/skills/creativity/scripts/search.py "<keyword>" --domain <domain> [-n <max_results>]

When to use detailed searches:

Need	Domain	Example
More style options	`style`	`--domain style "minimalist luxury"`
Platform specs	`platform`	`--domain platform "tiktok reels"`
Voiceover direction	`voiceover`	`--domain voiceover "authoritative expert"`
Music recommendations	`music`	`--domain music "ambient electronic"`
Campaign guidance	`reasoning`	`--domain reasoning "e-commerce conversion"`

Step 4: Load Reference Details (as needed)

For detailed implementation, load relevant references:

Reference	Content	Use When
creative-styles-part1.md	Styles 1-25 with keywords, colors, effects	Selecting visual direction
creative-styles-part2.md	Styles 26-55 with keywords, colors, effects	Selecting visual direction
color-psychology.md	Color meanings, combinations, applications	Choosing color palette
voiceover-styles.md	5 VO categories with delivery specs	Video/audio content
audio-music.md	Music trends, sonic branding	Video content, ads
visual-trends.md	2025-26 design trends	Modern visual direction

Search Reference

Available Domains

Domain	Use For	Example Keywords
`style`	Visual aesthetics	minimalist, ugc, cinematic, retro, luxury
`platform`	Channel specs	tiktok, instagram, youtube, linkedin
`voiceover`	VO direction	conversational, authoritative, playful
`music`	Audio direction	ambient, upbeat, orchestral, trending
`reasoning`	Campaign strategy	product launch, brand awareness, gen z

Example Workflow

User request: "Create a TikTok campaign for Gen Z SaaS product launch"

Step 1: Analyze Requirements

Campaign type: Product launch
Audience: Gen Z
Industry: SaaS
Platform: TikTok

Step 2: Generate Creative Brief (REQUIRED)

python3 .claude/skills/creativity/scripts/search.py "gen z saas product tiktok" --creative-brief -c "SaaS Launch"

Step 3: Supplement with Detailed Searches (as needed)

# Get TikTok-specific guidelines
python3 .claude/skills/creativity/scripts/search.py "tiktok" --domain platform

# Get Gen Z style options
python3 .claude/skills/creativity/scripts/search.py "gen z authentic raw" --domain style

Output Formats

# ASCII box (default) - best for terminal display
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief

# Markdown - best for documentation
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief -f markdown

Key Stats

Humor increases recall 33% (only 33% of ads use it)
Color drives 85% purchase decisions
Brand recognition +80% with consistent colors
UGC: 28% higher engagement, 4x CTR, 50% lower CPA

Platform Quick Specs

Platform	Ratio	Length	Hook	Style Note
TikTok	9:16	15-60s	3s	Raw, trending sounds
Instagram Reels	9:16	15-90s	3s	Polished-authentic
YouTube	16:9	30s-10m	30s	High production
LinkedIn	1:1, 4:5	30s-2m	5s	Professional, value-first
Stories	9:16	15s	1s	Immediate hook, swipe CTA

Pre-Production Checklist

Brand guidelines reviewed
Audience persona confirmed
Creative style approved from search results
Platform specs verified
Success metrics defined
Hook in first 3 seconds
Sound-off optimized (captions)
Mobile-first designed
A/B test variables identified