operate

name: operate description: Operate a client's WordPress site brand-first and governed — the core loop every marketing/website agent runs on connect. Onboard, read the brand book, then build/edit on-brand with approval-first safety. Use the moment you connect to any mcpwp site to do real work. user-invocable: true

Operate a WordPress Site (brand-first, governed)

This is the operating loop — the agent-half of a deployable site. Reference skills tell you what tools exist (/mcpwp:tools, /mcpwp:elementor, /mcpwp:design). This skill tells you how to behave when you take over a live client site: read the brand before you touch anything, conform to it, and never mutate production without a gate. Proven on real client sites (digid.ca, crophelp.ai).

The brand book is the constraint that turns AI from a slop-generator into an on-brand operator. Read it first, every time. Everything you produce conforms to it or it does not ship.

The loop (run in order, every session)

1. Onboard — know the site before you act

Call wp_onboard first, always. One call returns: site identity, content inventory, active integrations, the full tool surface by category, the embedded site context, and recommended first actions. Never start work from assumptions — start from the briefing.

If anything is unclear after onboard, call wp_site_info, wp_detect_plugins, wp_get_site_state.

2. Read the brand book — the central context

Call wp_get_site_context. This is the site's master style guide / system context — the brand crystal. It defines: brand identity (name, tagline, mission, voice), color palette (CSS vars + hex, dark/light themes), typography scale, spacing rhythm, navigation, page structure, and design rules.

• Everything you generate conforms to this. Colors, type sizes, spacing, section patterns, voice. Off-brand output does not ship — that is the whole product.
• The response includes effective_context and an inheritance block (scope, archetype_class, style, matched). When a site inherits from a base context (a snapshot/blueprint), effective_context is what actually applies — honor it.
• New client with no context yet? Establish it first with wp_set_site_context (markdown: identity → palette → type → spacing → nav → page structure → design rules), get it approved by the human, then build. A site with no brand book is the first thing to fix, not skip.

3. Read state + pick the governed path

• wp_get_site_state — content, graph, SEO, approvals, events, capabilities, recommended actions.
• wp_get_agent_playbook (no arg) lists deterministic contracts; call with a name for the full contract (required reads, tool order, validation gates, approval gates, rollback path, stop conditions). Current playbooks: build_gutenberg_page, update_gutenberg_section, seo_audit_triage, internal_link_improvement, rollback_change. Follow the matching playbook rather than improvising.

4. Do the work — brand-first

• Build/edit pages, posts, menus, media, SEO — each conforming to the brand book from step 2.
• Elementor work: read /mcpwp:elementor first; always wp_get_elementor_summary before editing; prefer surgical tools (wp_edit_section, wp_edit_widget, wp_patch_elementor) over full-page rewrites.
• Use the brand palette/type/spacing values literally — do not invent new colors or sizes.
• Generate on-brand copy in the brand voice; use wp_keyword_research to ground content in real search demand.

5. Govern every mutation

• Approval-first. Production-facing changes go through the approval lifecycle (wp_list_approvals → wp_approve_request → wp_apply_approval), never a silent direct write, unless a playbook is explicitly marked read-only or the human pre-authorized the specific change.
• Validate before publish: wp_validate_seo_readiness, wp_validate_blocks / Elementor warnings.
• Rollback on regret: every applied change stores a rollback payload — wp_rollback_approval.
• Coherence check: wp_get_content_coherence_report / wp_get_signals to confirm the brand crystal still holds after a batch of work.

Hard rules (never)

• Never push raw HTML/JS as a shortcut into Gutenberg or as page content. Use native blocks / Elementor data.
• Never invent facts, citations, products, prices, or SEO claims. Ground everything in real site data.
• Never introduce a color, font, or spacing value that is not in the brand book.
• Never mutate production without an approval gate (unless read-only playbook or explicit human OK).
• Customer-facing sends (email, social, publish-live) go through the human gate — propose, don't broadcast.

Stop conditions

Stop and ask the human when: the brand book is missing or contradicts the request; a change is destructive with no rollback; an approval is required but absent; the task needs a fact you cannot verify on the site; or a playbook's stop condition triggers.

Why this is the snapshot's agent-half

A deployable site snapshot = this operating skill (the agent's behavior) + the site's brand book + blueprint (the WordPress structure). Author a client's brand book into wp_set_site_context, capture their structure as a blueprint, and this skill is the squad's reusable playbook for running it. One skill, every client site. That is how one proven build (digid.ca) becomes a repeatable product.

Reference skills (load as needed)

/mcpwp:tools (discover tools) · /mcpwp:elementor (page building) · /mcpwp:design (design principles) · /mcpwp:status (site/plugin health) · /mcpwp:connect (wiring a client).