content-creation

name: content-creation description: "Load when drafting or editing external marketing copy for the DR. DE.SOUZ.AI brand — Substack posts (IA Multidisciplinar), LinkedIn (PT or EN), YouTube descriptions, plugin launch announcements, Founding Member offers, book promotion, methodology explanations, headlines, CTAs. Triggers on: 'write a Substack post', 'draft a LinkedIn post', 'write a launch announcement', 'Founding Member copy', 'plugin description', 'YouTube description', 'newsletter subject line', 'headline ideas', 'CTA suggestions for educators'. Do NOT load for: peer-reviewed academic writing, lesson plan generation (use /orys:architecture), institutional reports, internal comms, support replies, or sales outreach to non-educator audiences."

DR. DE.SOUZ.AI Content Creation

Marketing copy guidance for Dr. de Souza's brand and audience. Generic copywriting advice (use "you" language, lead with benefits, mobile-first email) is assumed and not repeated.

Scope

In scope: External marketing content for the DR. DE.SOUZ.AI brand —

• IA Multidisciplinar Substack (PT primary; EN occasional)
• LinkedIn (PT and EN as parallel posts, not mixed)
• YouTube descriptions (bilingual)
• Orys plugin launch posts (v0.x announcements)
• Founding Member campaign copy
• Book promotion (Vol. 1 published, Vol. 2 forthcoming)
• Methodology explanation posts (Orys Patterns, Architectural Layers, AI Literacy)
• Headlines + CTAs for educator audiences

Out of scope:

• Peer-reviewed academic writing → use academic writing tools, not this
• Lesson plan generation → use /orys:architecture
• Pattern diagnostic → use /orys:diagnose
• Worksheet generation → use /orys:worksheet
• Institutional reports → use formal report tooling
• Internal comms / DMs / support replies
• Sales outreach to non-educator buyers
• TPT product descriptions (different audience tone)

Audience profile (the reader of every piece)

The reader is ALWAYS one of these three:

NEVER write for: K-5 elementary teachers (out of scope), corporate L&D, generic "EdTech buyers."

Bilingual mandate (NON-NEGOTIABLE)

Every public marketing piece must exist in both PT and EN as parallel posts (not mixed in one piece):

• PT for Brazilian/Lusophone educators (IA Multidisciplinar Substack, LinkedIn PT)
• EN for US/UK/Anglo educators (LinkedIn EN, YouTube EN description)

Rules:

• Do NOT translate word-for-word. Culturally adapt each version.
• Brand terms (DR. DE.SOUZ.AI, Orys™, Orys Learning Architecture™, Orys Pattern™) stay untranslated.
• Citations cite the same authors in both versions; quotes can be translated.
• The PT version typically leads (Dr. de Souza's home market). EN follows within 24 hours.

Brand voice

The voice is scholarly + warm + first-person. Specifically:

✅ DO:

• Write in first person ("I", "minha experiência", "in my 20+ years of teaching")
• Cite at least one public-domain author per piece (Bloom, Ausubel, Goleman, Dweck, Knowles, Brown, etc.)
• Open with a specific classroom observation ("In a recent 90-min hybrid class…")
• Reference the underlying methodology where natural — Orys Learning Architecture™, 10 Orys Patterns™, 6 Architectural Layers
• Use "renewable natural resources" as the canonical demo topic in examples (Higher Ed)
• Acknowledge the reader's expertise ("you already know that…")

❌ DON'T:

• Use generic teacher-AI marketing clichés ("revolutionize your classroom", "transform learning")
• Promise "AI does the work for you" — Dr. de Souza's brand is "AI supports the teacher's expertise"
• Reference any prior or legacy framework name from Dr. de Souza's research history. The ONLY methodology to cite is Orys Learning Architecture™. Zero traceability to anything else.
• Mention any original book title that would expose legacy framework naming. Always cite as "Orys Learning Architecture™ Vol. 1 (de Souza, 2025)".
• Use any internal demo case (clinical-specialty examples used in private testing). Public examples must use renewable natural resources as the canonical demo topic.
• Hype-write ("game-changing", "groundbreaking"). Dr. de Souza's authority comes from credentials, not adjectives.

Channel-specific rules

Substack — IA Multidisciplinar (PT primary)

Subject line: 30–50 characters, PT primary.

• Outperforming formula: "[Specific observation]: o que [audience] precisa saber"
• Example: "50 minutos não dão para simulação. O que fazer em vez."

Preview text: Must add new information, never paraphrase the subject. ~90 characters.

Hook (first 1–2 sentences): Specific classroom moment + tension.

• Bad: "AI is changing education." (generic)
• Good: "Em uma aula de 90 minutos sobre recursos naturais renováveis, percebi que meus 30 estudantes interagiam — mas não colaboravam. Esse é um padrão de comportamento que tem nome."

Citation rule: Every Substack post includes at least one public-domain academic citation.

Methodology tie-back: Every post should reference Orys Learning Architecture™, the 10 Orys Patterns™, or the 6 Architectural Layers — when natural. Don't force it.

Footer / P.S.: Always include the Founding Member offer when available:

"P.S. Founding Member do Orys™ — R$ 299 vitalícios para os primeiros 50. Inclui acesso permanente ao Vol. 2 quando publicar."

LinkedIn (PT and EN as parallel posts)

First 2–3 lines (the hook): Must function as a standalone post because LinkedIn truncates with "See more" after ~210 characters. If the hook doesn't carry the entire post's value, the engagement collapses.

Outperforming hook formulas for Dr. de Souza's account:

1. Specific classroom observation + tension:

   "I watched 30 undergrads spend 90 minutes 'collaborating' on renewable natural resources. Zero of them was building knowledge together. Here's what I diagnosed and what I changed."

2. 20-year experience claim + a specific finding:

   "After 20+ years teaching in Brazilian higher education and US K-12, I've found there are exactly 10 classroom behaviors that predict whether a lesson works — regardless of the subject."

3. Contrarian-but-true:

   "The 'AI for teachers' tools sold in 2026 are built backwards. They generate lesson plans first, then ask teachers to use them. The methodology should come first."

Target length: 1,300 characters total.

End with ONE specific CTA — not "follow me" or "what do you think?":

• "Try /orys:architecture free on GitHub: mrdesouzaphd-cmyk/orys"
• "Read the full breakdown on IA Multidisciplinar Substack: [link]"
• "Founding Member access (R$ 299 lifetime, first 50) here: [link]"

Bilingual rule: Publish PT post and EN post as separate posts, not mixed. Same idea, culturally adapted.

YouTube descriptions (bilingual)

First 125 characters visible before "Show more" — make those count.

Standard YouTube template:

[Hook — 1 specific sentence, max 125 chars]

[2–3 sentence summary of the video content.]

⏱ Timestamps:
0:00 — Intro
[…]

📚 References mentioned in this video:
- [Author (Year). Book Title.]
- [Author (Year). Paper.]

🧭 Try Orys™ free: https://github.com/mrdesouzaphd-cmyk/orys
📰 Subscribe to IA Multidisciplinar: [Substack link]
✉️ Reach me: mrdesouzaphd@gmail.com

🇧🇷 Versão em Português abaixo / 🇺🇸 English version below
[Bilingual mirrored content here]

Orys plugin launch posts (v0.x announcements)

When announcing a new Orys version (v0.1, v0.2, v0.x), structure:

1. What changed — 3–5 concrete improvements (not "we improved everything")
2. Why it matters — methodological reasoning, not feature list
3. Validation — "Validated against [methodology]; here's what changed in real outputs"
4. How to update — install/update commands
5. What's next — preview of next version focus
6. Founding Member CTA if applicable

Reference the GitHub release link: https://github.com/mrdesouzaphd-cmyk/orys/releases/tag/v0.X.0

Founding Member campaign copy

The only Founding Member tier rule:

• R$ 299 lifetime / first 50 only
• Always with scarcity number remaining ("47 vagas restantes")
• Include what's included (Vol. 2 access when published, premium pack updates, monthly methodology updates)
• Limited-time framing — never "available always"

Headline formulas (use these first before inventing new ones)

These five headline shapes outperformed alternatives in Dr. de Souza's educator audience tests:

CTA rules

Specificity beats action verbs. "Install Orys™ free on GitHub" beats "Get started now."

Risk-reducers belong below the CTA, not in it:

• Button: "Install Orys™ free"
• Below: "No credit card. MIT license. Free forever."

One primary CTA per piece. Secondary links allowed in P.S. only.

Button copy: 2–4 words. Longer signals uncertainty.

Gotchas (Dr. de Souza-specific traps to avoid)

1. Never reference any prior/legacy framework names from Dr. de Souza's research history. The ONLY methodology to cite is Orys Learning Architecture™. Cite the source as "de Souza (2025), Orys Learning Architecture™ Vol. 1".

2. Never use internal demo cases publicly. Use renewable natural resources (universally recognized, K-12 + HS + Higher Ed applicable) as the canonical demo topic for public-facing examples.

3. Never write any original book title that would expose legacy framework naming. Cite as "Orys Learning Architecture™ Vol. 1 (de Souza, 2025)".

4. "See more" truncation on LinkedIn kills posts. First 2–3 lines must carry the entire post's value as a standalone unit. If the hook is "I have something to share…" engagement drops 80%.

5. Substack take-rate is 10% + Stripe fees. When mentioning revenue math publicly, use net (~87%) not gross. Founding Member R$ 299 = ~R$ 260 net.

6. PT-first, EN-follows. Not mixed. Never write a post that switches mid-sentence between PT and EN. Publish two parallel posts. The home audience is on Substack PT; the international growth audience is on LinkedIn EN.

7. Avoid all caps and excessive emojis. Dr. de Souza's brand is scholarly. One brand emoji (🧭 for Orys) at most per piece.

8. Citations are non-negotiable for educational marketing. Every piece cites at least one public-domain author. This is what makes the brand defensible against generic EdTech tools.

9. The Orys plugin install URL is: https://github.com/mrdesouzaphd-cmyk/orys. Use this exact form, never just "mrdesouzaphd-cmyk/orys" without context.

10. Never invent statistics. If you don't have a number from a published source, say "I've found that…" not "studies show 73% of teachers…"

Standard footer for every Substack post

🧭 Orys™ free install: /plugin marketplace add mrdesouzaphd-cmyk/orys
📰 IA Multidisciplinar (Substack): [link]
💎 Founding Member (R$ 299 lifetime, first 50): [link]
📚 Methodology: Orys Learning Architecture™ Vol. 1 (de Souza, 2025)
🌐 https://drdesouza.ai

— Dr. de Souza
DR. DE.SOUZ.AI

Operating principles

1. Audience-first — write to the educator, not the general public
2. Citation-anchored — every piece references at least one public-domain author
3. Methodology-aware — Orys Learning Architecture™ is the spine; reference where natural
4. Bilingual mandate — every public piece exists in PT + EN as parallel posts
5. Scholarly tone — first-person, evidence-based, no hype-marketing language
6. Brand consistency — DR. DE.SOUZ.AI brand stays exactly as styled; zero references to any prior framework names
7. Specific over generic — "30 undergrads, 90-min hybrid, renewable resources" beats "in a class"
8. One primary CTA per piece — install Orys, subscribe to Substack, OR Founding Member offer (not all three)