content-creator

name: content-creator description: Create BD content — one-pagers, battle cards, case studies, partnership proposals version: 1.0.0

Content Creator

Step 0: Load Config

Read config/company.yaml from the bd-intern plugin directory. Use:

• company.name, company.description — for company context
• products[] — for product references
• brand_voice — for tone and style
• contact.email — for CTAs
• pipeline.engagement_offer — for next steps
• paths.content — where to save output (default: "Content/")

If config is missing, stop and tell the user to run /bd-intern setup.

Content Types

One-Pager

1. Ask: which product, target audience, primary use case
2. Use writer agent with one-pager template (references/templates/one-pager.md)
3. Structure:
   • Header: {product.name} for {audience}
   • One-line value proposition
   • Problem (2-3 specific sentences)
   • How {product.name} Solves It (2-3 mechanism sentences)
   • Key Capabilities (4 bullets)
   • Under the Hood (1 paragraph technical)
   • Why Now (1-2 sentences)
   • Next Step: {pipeline.engagement_offer} + {contact.email}
4. Save to {paths.content}/One-Pagers/{Product} for {Audience}.md

Battle Card

1. Ask: which competitor, which product
2. Use competitive-intel skill for research if needed
3. Format per battle card template (references/templates/battle-card.md)
4. Save to {paths.content}/Battle-Cards/{Competitor} vs {Product}.md

Partnership Proposal

1. Gather: partner company, proposed collaboration, mutual benefits
2. Research partner if no existing research
3. Use writer agent to produce:
   • Executive Summary
   • About {company.name} (from config)
   • About {Partner} (from research)
   • Proposed Collaboration
   • Technical Integration (how products work together)
   • Mutual Benefits
   • Next Steps + Timeline
4. Save to {paths.content}/Proposals/{Company} Partnership Proposal.md

Case Study Outline

1. Gather: customer, product used, use case, results
2. Structure:
   • Challenge (what problem they had)
   • Solution (how your product solved it)
   • Implementation (timeline, approach)
   • Results (quantified outcomes)
   • Quote (placeholder for customer quote)
3. Save to {paths.content}/Case Studies/{Company} Case Study.md

Writing Rules

• Use templates from references/templates/
• Follow config.brand_voice settings
• Every claim needs concrete detail or number
• No buzzwords from avoid list
• Format for scanning: headers, bullets, bold key terms
• Offer Google Docs publishing if skill available