product-photography

name: product-photography title: Product Photography Guidelines description: Complete guide to ecommerce product photography including Amazon requirements, infographics, lifestyle shots, equipment, and post-processing version: 1.0.0 tags: [photography, content, amazon, ecommerce, images]

Product Photography Guidelines

Purpose

This skill provides comprehensive guidelines for creating high-quality product photography for ecommerce listings. It covers platform-specific requirements, equipment recommendations, shooting techniques, post-processing workflows, and file management for consistent, conversion-optimizing imagery.

Use this skill when:

• Setting up a product photography workflow
• Training new photographers or team members
• Creating images for new product listings
• Updating existing product imagery
• Ensuring platform compliance (Amazon, eBay, website)
• Briefing external photographers or agencies

GTSE Context: For industrial and trade products like cable ties, fixings, and tools, photography must balance professionalism with clarity. Trade buyers need to quickly assess product specifications, while consumer buyers need lifestyle context and quality assurance.

Inputs

• product_name: The product being photographed
• product_category: Category for style guidelines
• target_platforms: Where images will be used (Amazon, website, eBay, print)
• image_count: Number of images needed (typically 7-9)
• special_requirements: Any specific shots needed (scale, application, detail)
• budget_level: DIY, semi-pro, or professional

Prerequisites

Before starting this skill:

1. Equipment Available

   • Camera or smartphone (see equipment section)
   • Lighting setup (natural or artificial)
   • Shooting surface/backdrop
   • Tripod (recommended)

2. Products Ready

   • Clean, undamaged samples
   • Complete packaging
   • All variants/colors available
   • Props for lifestyle shots

3. Platform Understanding

   • Image requirements for each platform
   • File format specifications
   • Naming conventions

4. Software Access

   • Photo editing software (Photoshop, Lightroom, or free alternatives)
   • Background removal tool
   • Batch processing capability

Procedure

Step 1: Platform Requirements

What: Understand the specific image requirements for each sales channel.

How:

1.1 Amazon Image Requirements

## Amazon Technical Specifications

### Image Dimensions
| Image Type | Minimum | Recommended | Maximum |
|------------|---------|-------------|---------|
| All images | 1000×1000 px | 2000×2000 px | 10,000×10,000 px |
| Zoom enabled | 1600×1600 px+ | 2000×2000 px | - |

### File Specifications
| Specification | Requirement |
|---------------|-------------|
| Format | JPEG (.jpg), PNG, GIF, TIFF |
| Color mode | sRGB or CMYK |
| File size | <10 MB |
| Aspect ratio | 1:1 (square) preferred |

### Main Image (MAIN) Requirements
| Rule | Requirement |
|------|-------------|
| Background | Pure white (RGB 255,255,255) |
| Product fill | 85% or more of frame |
| Content | Product only (no props, text, logos) |
| Cropping | Product must not be cut off |
| Quality | No pixelation, blur, or artifacts |

### Additional Image Rules
| Allowed | Not Allowed |
|---------|-------------|
| Lifestyle/in-use shots | Watermarks |
| Infographics with text | Badges ("Best Seller") |
| Size comparisons | Promotional text ("Sale") |
| Multiple angles | Amazon logos |
| Close-up details | Multiple products (unless multipack) |
| Brand elements | Excessive borders |

### Image Naming Convention
Format: `[ASIN].[View].[Variant].jpg`

Examples:
- B08XXXXX.MAIN.jpg (Main image)
- B08XXXXX.PT01.jpg (Additional image 1)
- B08XXXXX.PT02.jpg (Additional image 2)
- B08XXXXX.MAIN.BLACK.jpg (Variant - black)

1.2 Website Image Requirements

## Website Image Specifications

### Standard Product Images
| Purpose | Dimensions | Notes |
|---------|------------|-------|
| Main gallery | 1200×1200 px | Square, high res |
| Thumbnails | 400×400 px | Auto-generated |
| Zoom view | 2400×2400 px | If zoom enabled |

### Hero/Banner Images
| Purpose | Dimensions | Notes |
|---------|------------|-------|
| Category banner | 1920×600 px | Landscape |
| Homepage hero | 1920×800 px | Full width |
| Mobile banner | 800×600 px | Portrait/square |

### Background Options
- Pure white (recommended for consistency)
- Light gray (#F5F5F5) for white products
- Lifestyle/in-context backgrounds
- Transparent PNG (for flexible placement)

1.3 eBay Image Requirements

## eBay Image Specifications

### Technical Requirements
| Specification | Requirement |
|---------------|-------------|
| Minimum size | 500×500 px |
| Recommended | 1600×1600 px |
| Format | JPEG, PNG, GIF |
| Background | White or neutral |
| Quantity | Up to 24 images |

### eBay Best Practices
- Use all 12 image slots minimum
- Include scale reference
- Show all sides/angles
- Include packaging shot
- Add condition detail for used items

1.4 Cross-Platform Image Strategy

## Master Image Workflow

### Create Master Files At:
- Resolution: 3000×3000 px minimum
- Format: TIFF or PSD (editable)
- Color: sRGB
- Background: Transparent or white

### Export For Each Platform:
| Platform | Size | Format | Background | Notes |
|----------|------|--------|------------|-------|
| Amazon | 2000×2000 | JPEG | White | 85% fill |
| Website | 2400×2400 | JPEG/PNG | White/transparent | |
| eBay | 1600×1600 | JPEG | White | |
| Social | 1080×1080 | JPEG | Lifestyle/branded | |
| Print catalog | 300 DPI | TIFF | CMYK | |

Tools: Platform guidelines, specification checker

Output: Platform requirement reference document

Step 2: Equipment Recommendations

What: Select appropriate equipment based on budget and needs.

How:

2.1 Budget Level: DIY (<£200)

## DIY Photography Setup

### Camera
**Option 1: Modern Smartphone**
- iPhone 12+ or Samsung Galaxy S21+
- Use native camera app or ProCamera
- Good for products up to 30cm
- Limited for very small details

**Tips:**
- Clean lens before every shoot
- Use back camera (not selfie)
- Avoid digital zoom
- Enable grid for alignment

### Lighting
**Option 1: Natural Light**
- Large window with diffused light
- Best: North-facing or overcast days
- Use white foam board as reflector
- Cost: Free

**Option 2: Basic LED Panels**
- NEEWER 2-Pack LED Video Lights (~£70)
- 5600K daylight balanced
- Adjustable brightness
- Include stands and diffusers

### Background
**Option 1: Poster Board**
- White foam core board (£5)
- Curved for seamless look
- Replace when dirty

**Option 2: Fabric Backdrop**
- White cotton/muslin (~£15)
- Iron before use
- Reusable

### Tripod
**Phone Tripod with Ring Light (~£25)**
- TONOR or similar brand
- Holds phone at product level
- Built-in ring light helps

### DIY Setup Diagram:

     [Window/Light]
          ↓
[White Reflector] ← [Product] → [White Reflector]
          ↓
      [Camera]
          ↓
      [Tripod]

### Total DIY Budget: ~£100-200

2.2 Budget Level: Semi-Pro (£500-2000)

## Semi-Professional Setup

### Camera
**Recommended: Mirrorless or DSLR**

| Camera | Price | Pros | Best For |
|--------|-------|------|----------|
| Sony A6400 | ~£900 | Fast AF, 4K, compact | All-round |
| Canon EOS M50 II | ~£650 | Great colors, easy UI | Beginners |
| Fujifilm X-S10 | ~£900 | Film simulations | Style |

**Lens Recommendation:**
- 35mm f/1.8 (~£250) - Versatile
- 50mm f/1.8 (~£150) - Portraits/lifestyle
- Macro lens (~£400) - Small product details

### Lighting
**Continuous LED Kit (~£300-500)**

| Kit | Price | Features |
|-----|-------|----------|
| Godox SL60W x2 | ~£300 | 60W, Bowens mount |
| Aputure Amaran 100D x2 | ~£400 | Daylight, quiet |
| Neewer 660 x2 | ~£200 | Budget option |

**Add Softboxes:**
- 60×90cm rectangular softbox x2 (~£50 each)
- Creates soft, even light
- Reduces harsh shadows

### Background System
**Professional Backdrop Stand (~£60)**
- Adjustable width and height
- Holds paper rolls or fabric

**Seamless Paper Roll (~£40)**
- 2.7m wide white
- Disposable sections
- Professional look

### Light Tent/Box (Optional)
**For small products (<40cm):**
- PULUZ 80×80cm light box (~£80)
- Built-in LED strips
- Multiple backdrop colors
- Consistent results

### Total Semi-Pro Budget: ~£1,500-2,000

2.3 Budget Level: Professional (£3,000+)

## Professional Studio Setup

### Camera System
**Full-Frame Mirrorless:**
- Sony A7R V (~£3,500) - 61MP, incredible detail
- Canon EOS R5 (~£3,900) - 45MP, excellent color
- Nikon Z8 (~£3,800) - 45MP, robust

**Professional Lenses:**
- 24-70mm f/2.8 (~£1,800) - Versatile zoom
- 90mm f/2.8 Macro (~£800) - Product details
- 50mm f/1.4 (~£1,000) - Portraits/lifestyle

### Lighting System
**Strobe/Flash Setup:**

| Equipment | Price | Purpose |
|-----------|-------|---------|
| Godox AD400 Pro x2 | ~£1,000 | Main/fill light |
| Godox AD200 Pro x2 | ~£600 | Accent/background |
| Softboxes 90×120cm | ~£200 | Light modification |
| Light stands (C-stands) | ~£300 | Professional grade |

**Benefits of Strobes:**
- Freeze motion perfectly
- Consistent output
- Powerful for large products
- Color accurate

### Background System
**Electric Backdrop System (~£500):**
- Multiple rolls on motorized bar
- Quick color changes
- Professional studio look

**Shooting Table (~£300):**
- Acrylic sweep table
- Built for small-medium products
- Easy to clean

### Tethering Setup
**Computer Tethered Shooting:**
- Tether cable (~£40)
- Capture One or Lightroom
- Large monitor for review
- Client can view in real-time

### Total Professional Budget: £8,000-15,000+

2.4 Equipment Checklist

## Equipment Checklist by Budget

### Minimum Viable Setup (All budgets)
- [ ] Camera/smartphone with manual controls
- [ ] At least one light source
- [ ] White background material
- [ ] Stable camera support
- [ ] Editing software

### Recommended Additions
- [ ] Reflector (white foam board minimum)
- [ ] Cable release or timer
- [ ] Cleaning kit (microfiber, air blower)
- [ ] Props for scale reference
- [ ] Color checker card
- [ ] Spare batteries
- [ ] Memory cards (fast, large capacity)

### Nice to Have
- [ ] Multiple backdrop colors
- [ ] Product turntable
- [ ] Macro rails for focus stacking
- [ ] Light meter
- [ ] Tethering kit
- [ ] Styling tools (tape, putty, clamps)

Tools: Equipment research, budget planning

Output: Equipment purchase list with budget

Step 3: Image Shot List

What: Define the specific shots needed for each product.

How:

3.1 Standard 9-Image Set

## Standard Product Image Set

### Image 1: MAIN - Hero Shot
**Purpose:** Primary selling image, search results, thumbnails
**Requirements:**
- Pure white background (RGB 255,255,255)
- Product fills 85%+ of frame
- Front-facing, slightly angled (15-20°)
- Show primary features visible
- No text, graphics, or props

**Technical:**
- Square aspect ratio (1:1)
- Minimum 2000×2000 px
- Sharp focus throughout

### Image 2: Scale Reference
**Purpose:** Show product size in context
**Options:**
- Hand holding product
- Product next to ruler/measuring tape
- Product next to common object (pen, coin)
- Dimensional overlay graphic

**Best Practice:**
- Use clean, professional hands
- Neutral nail polish if visible
- Show primary dimension clearly

### Image 3: Package Contents
**Purpose:** Show exactly what customer receives
**Include:**
- All items laid out neatly
- Count clearly visible ("100 pieces")
- Any included accessories
- Documentation/instructions

**Layout:**
- Organized grid or arrangement
- Labels for each component (optional)
- "What's in the box" heading

### Image 4: Key Features Infographic
**Purpose:** Highlight main selling points
**Include:**
- Central product image
- 4-6 callout arrows/points
- Feature icons if helpful
- Brief text descriptions

**Design:**
- Brand colors (GTSE blue)
- Clean, modern typography
- Mobile-readable text size
- No cluttered appearance

### Image 5: Specifications Infographic
**Purpose:** Technical details buyers need
**Include:**
- Dimensional diagram
- Material specifications
- Technical ratings
- Certifications/compliance marks

**Layout:**
- Engineering drawing style
- Clear dimension lines
- Icon-based specs
- Easy to scan quickly

### Image 6: Lifestyle/In-Use Shot 1
**Purpose:** Show primary application
**Setting:**
- Realistic work environment
- Product clearly visible in use
- Professional quality
- Target user represented

**Examples by category:**
- Cable ties: Electrician securing cables
- Tools: Tradesperson using on job
- Safety: Worker wearing equipment

### Image 7: Lifestyle/In-Use Shot 2
**Purpose:** Show secondary application
**Variation:**
- Different use case
- Different environment
- Different user type
- Demonstrates versatility

### Image 8: Detail/Quality Close-up
**Purpose:** Show quality and craftsmanship
**Focus on:**
- Material texture
- Build quality
- Key mechanisms
- Finishing details

**Technique:**
- Macro or close-up lens
- Sharp focus on detail
- May use shallow depth of field
- Highlights quality aspects

### Image 9: Brand/Trust Image
**Purpose:** Build brand confidence
**Include:**
- GTSE branding
- "UK Family Business Since 2012"
- Satisfaction guarantee badge
- Quality certifications
- Union Jack element (subtle)

**Design:**
- Consistent with brand guidelines
- Professional appearance
- Trust-building messages
- Not salesy or promotional

3.2 Category-Specific Shot Lists

## Shot Lists by Product Category

### Cable Ties & Cable Management
| Shot | Specific Requirements |
|------|----------------------|
| Main | Single tie or pack, show length clearly |
| Scale | Tie held in hand, ruler reference |
| Contents | Ties fanned out showing quantity |
| Features | Callouts: tensile strength, UV resistance, temp range |
| Specs | Length x width dimensions, bundle diameter |
| Lifestyle 1 | Electrician securing cables in consumer unit |
| Lifestyle 2 | Outdoor use (garden/cable routing) |
| Detail | Locking mechanism close-up |
| Trust | GTSE guarantee + quality badges |

### Fixings & Fasteners
| Shot | Specific Requirements |
|------|----------------------|
| Main | Sample selection + storage case/box |
| Scale | Individual fixing in hand or with coin |
| Contents | All sizes laid out by type |
| Features | Drive type, material, coating |
| Specs | Sizes included, quantities |
| Lifestyle 1 | Fixing being driven into material |
| Lifestyle 2 | Finished installation |
| Detail | Thread close-up, head detail |
| Trust | Materials testing certification |

### Hand Tools
| Shot | Specific Requirements |
|------|----------------------|
| Main | Full tool(s) on white, angled view |
| Scale | Tool in use (shows size by hand context) |
| Contents | Everything included in set |
| Features | Grip, mechanism, safety features |
| Specs | Dimensions, materials, ratings (VDE etc) |
| Lifestyle 1 | Professional using on job |
| Lifestyle 2 | Workshop/home setting |
| Detail | Handle grip, blade edge, mechanism |
| Trust | Warranty information, certifications |

### Safety Equipment / PPE
| Shot | Specific Requirements |
|------|----------------------|
| Main | Item clearly visible, safety features prominent |
| Scale | Worn by person or shown in size context |
| Contents | Full kit contents if applicable |
| Features | Protection zones, certifications |
| Specs | Size chart, material, standards met |
| Lifestyle 1 | Worker wearing on site |
| Lifestyle 2 | Different work environment |
| Detail | Close-up of protective features |
| Trust | EN/BS certification badges, compliance |

3.3 Shot Prioritization

## Image Priority Matrix

### Must Have (Minimum viable listing):
1. Main image (platform compliant)
2. Scale/size reference
3. Package contents

### Should Have (Competitive listing):
4. Features infographic
5. Lifestyle shot
6. Detail close-up

### Nice to Have (Premium listing):
7. Second lifestyle
8. Specifications infographic
9. Brand trust image

### Optional/Situational:
- 360° spin view
- Video content
- Comparison images
- Multiple color variants
- User-generated content

Tools: Shot list template, category guidelines

Output: Specific shot list for each product

Step 4: Shooting Technique

What: Execute the photography with proper technique.

How:

4.1 Main Image (White Background)

## White Background Shooting Process

### Setup
1. Position backdrop (paper roll or board)
2. Create gentle curve at base (no harsh lines)
3. Set up lights at 45° angles either side
4. Position product on sweep area
5. Mount camera on tripod

### Camera Settings
| Setting | Recommended | Why |
|---------|-------------|-----|
| Mode | Manual or Aperture Priority | Consistent exposures |
| ISO | 100-400 | Minimum noise |
| Aperture | f/8-f/11 | Maximum sharpness, good DOF |
| Shutter | Varies (1/125+ if handheld) | Freeze motion |
| White Balance | Custom or 5500K | Accurate whites |
| Format | RAW + JPEG | Editing flexibility |

### Lighting Setup (Two-Light)

    [Main Light 45°]
          ↘
           [Product]
          ↗
    [Fill Light 45°]
          
    [Camera - straight on]

**Light Ratios:**
- Main light: Full power
- Fill light: 50-75% of main
- Results in gentle shadows, dimension

### White Background Tips
1. **Overexpose background slightly** (+0.5 to +1 EV)
2. **Keep product well-lit** but not blown out
3. **Check histogram** - spike on right (white) but no clipping
4. **Use reflectors** for shadow fill
5. **Review on computer** - camera LCD can deceive

### Common Problems & Solutions
| Problem | Solution |
|---------|----------|
| Gray background | Increase exposure or background light |
| Product too dark | Add fill light or reflector |
| Hot spots | Diffuse lights more |
| Color cast | Adjust white balance |
| Shadows too harsh | Soften lights, add fill |
| Background not pure white | Adjust in post-processing |

4.2 Lifestyle/In-Use Shots

## Lifestyle Photography Process

### Location Selection
| Environment | Products | Notes |
|-------------|----------|-------|
| Workshop | Tools, fixings | Industrial feel |
| Construction site | Safety, tools | Authentic trade |
| Kitchen/home | DIY products | Consumer appeal |
| Garden/outdoor | Outdoor products | Natural light |
| Office/server room | Cable management | Professional |

### Model Direction
**If using people:**
- Real tradespeople preferred over models
- Authentic workwear/PPE
- Natural poses, caught in action
- Product clearly visible
- Face not required (hands focus okay)

**DIY alternative:**
- Use own hands (clean, neutral)
- Focus on product interaction
- Avoid identifying features

### Lighting for Lifestyle
| Situation | Approach |
|-----------|----------|
| Indoor workshop | Window light + LED fill |
| Outdoor | Natural light, overcast best |
| Office | Existing light + reflector |
| Dark spaces | Portable LED panels |

### Camera Settings (Lifestyle)
| Setting | Recommendation |
|---------|----------------|
| Aperture | f/4-f/5.6 (subject sharp, background soft) |
| ISO | As needed for exposure |
| Focus | On product/interaction |
| Style | Slightly underexposed, warm |

### Composition Tips
- Rule of thirds: Product at intersection point
- Leading lines: Draw eye to product
- Depth: Foreground/background separation
- Context: Environment supports product story
- Action: Capture moment of use

4.3 Detail & Macro Shots

## Close-Up Photography Process

### Equipment for Macro
| Option | When to Use | Notes |
|--------|-------------|-------|
| Macro lens | Small details (<10cm) | Best quality |
| Extension tubes | Budget macro | Some quality loss |
| Close-up filters | Very budget | Variable quality |
| Smartphone macro | Quick shots | Attachment lens helps |

### Focus Stacking (For maximum sharpness)
**When needed:**
- Very close distances
- Deep product (front-to-back)
- Need full sharpness

**Process:**
1. Camera on tripod (critical)
2. Take 5-15 shots, adjusting focus through product
3. Combine in Photoshop or Helicon Focus
4. Result: Full depth sharpness

### Lighting for Macro
- Soft, diffused light essential
- Use tent or white sheet for tiny products
- Avoid harsh shadows
- Consider ring light for even illumination

### Detail Shot Ideas by Product
| Product | Detail Focus |
|---------|--------------|
| Cable ties | Locking mechanism, surface texture |
| Screws | Thread pattern, head drive |
| Tools | Handle grip, mechanism, blade edge |
| PPE | Material close-up, seams, padding |
| Connectors | Terminal detail, weatherproofing |

4.4 Shooting Checklist

## Pre-Shoot Checklist

### Equipment Check
- [ ] Camera charged, memory card clear
- [ ] Lenses clean
- [ ] Tripod stable
- [ ] Lights working
- [ ] Backdrops clean
- [ ] Reflectors available

### Product Prep
- [ ] Products clean (no dust, fingerprints)
- [ ] Labels straight and readable
- [ ] Packaging presentable
- [ ] Props ready
- [ ] Styling tools available (tape, putty)

### Technical Setup
- [ ] White balance set or color checker shot
- [ ] Test exposure correct
- [ ] Focus verified
- [ ] Memory card formatted
- [ ] Shooting space cleared

### Post-Shoot
- [ ] Review images on computer
- [ ] Back up files immediately
- [ ] Note any reshoot needs
- [ ] Log products completed

Tools: Camera, lighting, shot list

Output: Raw image files for processing

Step 5: Post-Processing Workflow

What: Edit and optimize images for use.

How:

5.1 Background Removal

## Background Removal Methods

### Method 1: Adobe Photoshop
**Process:**
1. Open image
2. Select > Subject (AI selection)
3. Refine Edge if needed
4. Layer > Layer Mask > Reveal Selection
5. Create white layer below
6. Flatten and save

**Pro Tips:**
- Use Select and Mask workspace for fine edges
- Check at 100% zoom for edge quality
- Use Decontaminate Colors option

### Method 2: remove.bg (Online Tool)
**Best for:** Quick, simple products
**Process:**
1. Upload image to remove.bg
2. Review automatic removal
3. Edit edges if needed
4. Download with white background
**Cost:** Free (low res) or credits (~£0.25/image)

### Method 3: Canva Background Remover
**Process:**
1. Upload to Canva
2. Edit image > Background Remover
3. Add white background
4. Export
**Note:** Requires Canva Pro

### Method 4: Lightroom + Photoshop
**For batch processing:**
1. Basic edits in Lightroom
2. Round-trip to Photoshop for BG removal
3. Actions for repeated steps
4. Batch export

### Background Quality Check
| Check | Pass Criteria |
|-------|---------------|
| Edge quality | No fringing, halos, or rough edges |
| Shadow | Natural shadow retained or cleanly removed |
| Transparency | No background showing through product |
| Consistency | Same white level as other images |
| Mobile view | Still looks clean at thumbnail size |

5.2 Color Correction

## Color Correction Process

### Step 1: White Balance
**In Lightroom/Camera Raw:**
1. Use Eyedropper tool on gray card (if shot)
2. Or select "Auto" as starting point
3. Fine-tune Temp and Tint sliders
4. Target: Neutral whites, accurate colors

**Keyboard reference:**
- Too warm (yellow): Reduce Temperature
- Too cool (blue): Increase Temperature
- Too green: Increase Tint (magenta)
- Too magenta: Decrease Tint

### Step 2: Exposure Adjustment
**Goals:**
- Product well-exposed, not too bright or dark
- Whites are white (not gray or blown)
- Details visible in shadows and highlights

**Adjustments:**
- Exposure: Overall brightness
- Highlights: Recover bright areas
- Shadows: Lift dark areas
- Whites: Set white point
- Blacks: Set black point

### Step 3: Color Accuracy
**Ensure product colors match reality:**
1. Use calibrated monitor
2. Reference actual product
3. Adjust HSL/Color sliders if needed
4. Check multiple variants match packaging

### Step 4: Consistency
**All images should match:**
- Same white background brightness
- Same color temperature
- Same overall exposure feel
- Apply same preset across series

### Quick Preset Creation
**In Lightroom:**
1. Edit one image perfectly
2. Create preset from settings
3. Apply to similar images
4. Tweak individuals as needed

5.3 Retouching

## Product Retouching Guidelines

### What to Remove
| Remove | Keep |
|--------|------|
| Dust particles | Texture/grain |
| Scratches (unless "as new") | Normal wear (used items) |
| Fingerprints | Product design elements |
| Stray threads | Stitching |
| Sensor spots | Legitimate product details |
| Background imperfections | - |

### Retouching Tools
**In Photoshop:**
- Healing Brush: Natural corrections
- Clone Stamp: Precise copying
- Content Aware Fill: Large areas
- Patch Tool: Texture matching

### Enhancement (Careful!)
**Acceptable:**
- Slight sharpening for web
- Minor contrast boost
- Lens distortion correction
- Perspective correction

**Not Acceptable:**
- Changing product colors
- Removing actual product flaws
- Making product look different than reality
- Extreme manipulation

### Workflow Order
1. Raw conversion (exposure, white balance)
2. Background removal
3. Retouching
4. Color matching
5. Sharpening (last)
6. Export

5.4 Creating Infographics

## Infographic Creation Process

### Design Tools
| Tool | Cost | Skill Level | Best For |
|------|------|-------------|----------|
| Canva | Free/£10mo | Easy | Quick, templates |
| Adobe Photoshop | £20/mo | Medium | Full control |
| Figma | Free/Paid | Medium | Collaborative |
| Adobe Illustrator | £20/mo | Advanced | Vector graphics |

### Features Infographic Template
**Layout:**

+----------------------------------+ | HEADER/TITLE | +----------------------------------+ | | | [Feature 1] <-- [PRODUCT] --> [Feature 2] | IMAGE
| [Feature 3] <--------------> [Feature 4] | | +----------------------------------+ | FOOTER/BRAND | +----------------------------------+

**Design Elements:**
- Product image centered (PNG with transparency)
- Callout lines from product to feature points
- Icons for each feature (optional)
- Clean typography (sans-serif)
- Brand colors for accents

### Specification Infographic Template
**Layout:**

+----------------------------------+ | PRODUCT SPECIFICATIONS | +----------------------------------+ | | | [TECHNICAL DIAGRAM] | | ↑ ↓ | | 300mm 4.8mm | | | | ⚡ Rating 📐 Dimensions | | 🌡️ Temp 🔧 Material | +----------------------------------+

### Text Guidelines
| Element | Size | Notes |
|---------|------|-------|
| Headlines | 24-30pt | Bold, clear |
| Subheads | 18-20pt | Semi-bold |
| Body text | 14-16pt | Regular, readable |
| Fine print | 12pt | Minimum for specs |

**Mobile test:** View at 116×116 px - still readable?

### Brand Consistency
- Use GTSE brand colors
- Consistent icon style
- Same fonts across all infographics
- Template approach for efficiency

5.5 Batch Processing

## Batch Export Workflow

### Lightroom Batch Export
1. Select all images
2. File > Export
3. Configure settings:

**Export Settings:**
| Setting | Value |
|---------|-------|
| Location | Designated folder |
| Naming | [SKU]_[Sequence] |
| Format | JPEG |
| Quality | 85-90% |
| Color Space | sRGB |
| Resize | Long edge 2000px |
| Sharpen | For Screen, Standard |

4. Save as Preset for reuse
5. Run export

### Photoshop Actions + Batch
**Create Action for:**
1. Resize to 2000×2000
2. Convert to sRGB
3. Add canvas if not square
4. Sharpen for web
5. Save as JPEG quality 85

**Run Batch:**
1. File > Automate > Batch
2. Select action
3. Choose source folder
4. Set destination
5. Run

### Quality Control Check
Before upload, verify each image:
- [ ] Correct dimensions
- [ ] White background pure white
- [ ] Product in focus
- [ ] Colors accurate
- [ ] File size appropriate
- [ ] Named correctly

Tools: Photoshop, Lightroom, Canva, batch scripts

Output: Final edited images ready for upload

Step 6: File Management & Naming

What: Organize files for efficient storage and retrieval.

How:

6.1 Folder Structure

## Product Photography Folder Structure

### Main Directory

/Product-Photography/ ├── /RAW/ # Original camera files │ ├── /YYYY-MM-DD-Session/ # By shoot date │ │ ├── CT300BK100/ # By SKU │ │ └── VDE-SET-8/ │ └── ... │ ├── /Working/ # In-progress edits │ ├── /2024-01-15/ │ │ ├── CT300BK100_edit.psd │ │ └── ... │ └── ... │ ├── /Final/ # Completed, approved images │ ├── /By-SKU/ │ │ ├── /CT300BK100/ │ │ │ ├── CT300BK100_MAIN_2000.jpg │ │ │ ├── CT300BK100_PT01_2000.jpg │ │ │ ├── CT300BK100_PT02_2000.jpg │ │ │ └── ... │ │ └── ... │ │ │ └── /By-Platform/ │ ├── /Amazon/ │ ├── /Website/ │ └── /eBay/ │ ├── /Templates/ # Design templates │ ├── Infographic_Features.psd │ ├── Infographic_Specs.psd │ └── Brand_Trust.psd │ └── /Assets/ # Reusable elements ├── /Icons/ ├── /Backgrounds/ └── /Logos/

6.2 File Naming Convention

## File Naming Standard

### Format:
[SKU]_[ImageType]_[Size]_[Variant].[extension]

### Components:
| Component | Format | Example |
|-----------|--------|---------|
| SKU | Product SKU | CT300BK100 |
| ImageType | MAIN, PT01, PT02, LIFE1, DETAIL | MAIN |
| Size | Pixel dimension | 2000 |
| Variant | Color/size if applicable | BLACK |
| Extension | File format | .jpg |

### Examples:
- CT300BK100_MAIN_2000.jpg
- CT300BK100_PT01_2000.jpg
- CT300BK100_PT02_SCALE_2000.jpg
- CT300BK100_LIFE1_2000.jpg
- CT300BK100_DETAIL_2000.jpg
- CT300BK100_INFO_FEATURES_2000.jpg
- VDE-SET-8_MAIN_2000.jpg
- VDE-SET-8_PT01_CONTENTS_2000.jpg

### Image Type Codes:
| Code | Description |
|------|-------------|
| MAIN | Primary/hero image |
| PT01-PT08 | Additional images (numbered) |
| SCALE | Size reference image |
| CONTENTS | Package contents |
| LIFE1, LIFE2 | Lifestyle/in-use |
| DETAIL | Close-up/macro |
| INFO_FEAT | Features infographic |
| INFO_SPEC | Specifications infographic |
| TRUST | Brand/trust badge |

6.3 Backup Strategy

## Backup Protocol

### Immediate (Same day)
- Copy RAW files to second drive
- Upload to cloud (Google Drive/Dropbox)
- Verify backup integrity

### Daily
- Sync working files to cloud
- Run incremental backup

### Weekly
- Full backup of Final folder
- Update product image register

### Archive Policy
| File Type | Keep For | Location |
|-----------|----------|----------|
| RAW | Forever | Cold storage |
| Working/PSD | 2 years | Cloud |
| Final | Forever | Cloud + local |
| Replaced images | 6 months | Archive folder |

6.4 Image Register

## Product Image Register Template

### Database Fields:
| Field | Description | Example |
|-------|-------------|---------|
| SKU | Product SKU | CT300BK100 |
| Product Name | Full name | Cable Ties 300mm Black 100pk |
| Image Count | Total images | 9 |
| Main Image | Filename | CT300BK100_MAIN_2000.jpg |
| Date Shot | Photography date | 2024-01-15 |
| Photographer | Who shot it | Internal/Agency Name |
| Status | Active/Pending/Replaced | Active |
| Platforms | Where uploaded | Amazon, Website, eBay |
| Last Updated | Most recent change | 2024-01-20 |
| Notes | Any special info | Reshoot PT03 needed |

### Sample Register Entry:

Tools: File manager, cloud storage, spreadsheet

Output: Organized file system with tracking

Examples

Example 1: Cable Ties 300mm Photography Brief

Product: GTSE Cable Ties 300mm Black 100 Pack SKU: CT300BK100

Shot List:

1. MAIN - Pack front-facing, slight angle, white background
2. SCALE - Single tie held in hand, ruler visible
3. CONTENTS - 100 ties fanned out in neat grid
4. FEATURES - Infographic: tensile strength, UV resistant, temp range, material
5. SPECS - Dimensions diagram (300mm × 4.8mm), bundle capacity
6. LIFESTYLE 1 - Electrician securing cables in consumer unit
7. LIFESTYLE 2 - Outdoor use securing solar panel cables
8. DETAIL - Macro of locking mechanism
9. TRUST - GTSE badge, UK business, guarantee

Technical Requirements:

• All images: 2000×2000 px, JPEG, sRGB
• Main image: Pure white background, product fills 85%+
• Infographics: GTSE brand colors (#003366, #F28C00)

Delivery:

• Folder: Final/By-SKU/CT300BK100/
• Files: CT300BK100_MAIN_2000.jpg, CT300BK100_PT01_2000.jpg, etc.

Example 2: Quick DIY Setup

Scenario: Need to photograph new product arrival today, no professional equipment

Setup Used:

• iPhone 14 Pro
• White foam board background and reflectors
• Window light (north-facing, overcast day)
• Cardboard box as platform
• Gorilla Pod with phone mount

Process:

1. Set up near window (11 AM - best light)
2. Create white sweep with foam board
3. Position product on curved area
4. Use ProCamera app: ISO 50, f/1.8, adjust exposure
5. Take 20+ shots per angle
6. Review on laptop, select best
7. Edit in Lightroom mobile: exposure, white balance
8. Remove background in remove.bg
9. Add to Canva for infographic

Results:

• Time: 2 hours total
• Cost: £0 (existing phone + foam board)
• Quality: Acceptable for listing, upgrade later

Example 3: Professional Shoot Day Plan

Products: 50 SKUs (cable ties, fixings, tools)

Schedule:

Estimated Output:

• ~450 main/detail images
• ~100 lifestyle images
• 550 total images in one day

Output Format

Photography Deliverables Checklist

# Product Photography Deliverable

**SKU:** [SKU]
**Product:** [Product Name]
**Date Completed:** [Date]

## Image Checklist
| # | Type | Filename | Status |
|---|------|----------|--------|
| 1 | Main | SKU_MAIN_2000.jpg | ✅ |
| 2 | Scale | SKU_PT01_SCALE_2000.jpg | ✅ |
| 3 | Contents | SKU_PT02_CONTENTS_2000.jpg | ✅ |
| 4 | Features | SKU_INFO_FEATURES_2000.jpg | ✅ |
| 5 | Specs | SKU_INFO_SPECS_2000.jpg | ✅ |
| 6 | Lifestyle 1 | SKU_LIFE1_2000.jpg | ✅ |
| 7 | Lifestyle 2 | SKU_LIFE2_2000.jpg | ✅ |
| 8 | Detail | SKU_DETAIL_2000.jpg | ✅ |
| 9 | Trust | SKU_TRUST_2000.jpg | ✅ |

## Quality Checks
- [ ] All images 2000×2000 px
- [ ] Main image white background (255,255,255)
- [ ] Colors accurate to physical product
- [ ] Text readable at mobile size
- [ ] Files under 10MB each
- [ ] Named correctly

## File Locations
- RAW: /RAW/[DATE]/[SKU]/
- Final: /Final/By-SKU/[SKU]/

## Notes
[Any issues, reshoot needs, or special notes]

Related Skills

• Amazon Product Launch - Image requirements for listings
• Social Content - Social media image formats
• Email Automation - Product images in emails
• Pricing Strategy - Premium imagery for premium pricing

Appendix

A: Camera Settings Quick Reference

B: White Background RGB Verification

In Photoshop:

1. Use Eyedropper tool
2. Sample background area
3. Check Info panel: R=255, G=255, B=255
4. Anything less than 250/250/250 may appear gray

Quick fix if gray:

1. Select > Color Range > Highlights
2. Levels adjustment: Push whites
3. Or use Curves: Lift high end

C: Mobile Thumbnail Test

Before uploading, view at actual thumbnail sizes:

• Amazon search: 160×160 px
• Amazon PDP: 40×40 px (mini)
• Website grid: 200×200 px
• eBay search: 225×225 px

If product unrecognizable or text unreadable at these sizes, adjust composition.

D: Color Checker Reference

If using X-Rite/Calibrite ColorChecker:

1. Include in first shot of each lighting setup
2. In Lightroom: Select gray patch, use as white balance
3. Can create camera/lens profile for accuracy
4. Remove from final images

Version 1.0.0 | Last Updated: 2025 For GTSE internal use - Confidential