lhm-brand-system

name: lhm-brand-system description: Branded document generation for Lighthouse Macro. Creates PDF reports, PPTX presentations, DOCX documents, and HTML artifacts with consistent brand identity including logo, colors (Ocean Blue #2389BB, Dusk Orange #FF4500), typography (Montserrat/Inter), chart styling, and professional formatting. Use when creating any Lighthouse Macro deliverable: Chartbooks, Beacon analysis, Beam insights, Horizon outlooks, framework documents, presentations, or any branded content. Triggers on requests for LHM-branded materials, macro research formatting, or professional financial document generation.

Lighthouse Macro Brand System

Generate professional, branded documents for Lighthouse Macro with consistent visual identity across all formats.

Quick Reference

Workflow

1. Identify document type from user request (Chartbook, Beacon, Beam, Horizon, presentation, report, one-pager, framework doc, etc.)
2. Read references as needed:
   • references/brand-guide.md — colors, fonts, contact info, watermarks
   • references/chart-styling.md — borders, captions, layouts, spacing
   • references/templates.md — structure for each document type
3. Apply brand elements:
   • Logo/banner placement per document type
   • Ocean borders on all charts (4pt solid #2389BB)
   • Captions below charts: "Figure N: Description"
   • Accent bar where appropriate (blue-orange gradient)
   • Watermarks: "LIGHTHOUSE MACRO" top-left, "MACRO, ILLUMINATED." bottom-right
4. Include contact block in footer:

   Bob Sheehan, CFA, CMT | Founder & Chief Investment Officer
   Lighthouse Macro | LighthouseMacro.com | @LHMacro
   

5. Use standard sign-off for written content:

   That's our view from The Watch. Until next time, we'll be sure to keep the light on...

Output Formats

PDF

Use the pdf skill. Apply brand guide specifications for headers, footers, chart borders, and typography.

PPTX

Use the pptx skill. Apply slide templates from references/templates.md:

• Title slide with banner
• Section dividers with Ocean Blue background
• Content slides with logo top-left
• Chart slides with bordered, captioned charts

DOCX

Use the docx skill. Apply professional report formatting with brand typography and colors.

HTML

Create styled HTML artifacts with embedded CSS using brand colors and Google Fonts imports for Montserrat and Inter.

Chart Styling (Critical)

Every chart must have:

border: 4pt solid #2389BB;

Layout rules per references/chart-styling.md:

• 1 column: Full content width
• 2 columns: 48% each, 4% gutter
• 4 panels: 48% × 48% grid
• Caption: Centered below, Inter 9-10pt, "Figure N: Description"
• Spacing: 8px chart-to-caption, 16px caption-to-next-element

Document Types

See references/templates.md for detailed structure of each document type.

Asset Paths

• Logo: /Users/bob/LHM/Brand/Logo2389bb.png
• Reverse Logo: /Users/bob/LHM/Brand/ReversLogo2389bb.png
• Banner: /Users/bob/LHM/Brand/Banner2389bb.png

Copy these assets to working directory when generating documents that embed images.