cta-generator - SKILL.md Agent Skill

name: cta-generator description: | Generate high-converting subscribe form CTAs and lead magnet strategies for blog posts. Use when: (1) analyzing a post to suggest incentives, (2) generating CTA copy for subscribe shortcodes, (3) recommending content gating strategies (stripping sections as lead magnets), (4) creating post-specific lead_magnet identifiers for Beehiiv segmentation.

CTA Generator

Generate post-specific subscribe CTAs with lead magnet strategies for the kozlov.ski blog.

Workflow

1. Read the Post

Read the full post content from content/posts/ to understand:

Core topic and framework taught
Sections that could be extracted as bonuses
Code, templates, or reference material present
Target persona pain points addressed

2. Identify Incentive Opportunities

Consult references/incentive-patterns.md to match post type to incentive strategy.

Evaluate each option:

Reference Card: Can the post's framework fit on one page?
Implementation Kit: Is there code that could be expanded for multiple platforms?
Checklist: Is there a process that could become actionable steps?
Content Stripping: Are there sections that could be gated without harming post value?

3. Generate CTA Options

For each viable incentive, create CTA copy using patterns from references/cta-formulas.md.

Output format for each option:

## Option N: [Incentive Type]

**Lead magnet**: [What they receive]

**Effort to create**: Low / Medium / High

**Content changes needed**: [None / Strip section X / Add placeholder]

**CTA Copy**:
{{< subscribe
  headline="[Headline]"
  description="[Description]"
  campaign="[post-slug]"
  lead_magnet="[descriptive-id]"
  button="[Button text]"
>}}

**Placement**: [Mid-post after section X / End of post / Both]

4. Recommend Content Restructuring (if applicable)

If stripping content would create a strong incentive:

Identify the section to remove
Explain what remains valuable in the post
Suggest the exact cut point
Provide before/after structure

Rule: The post must remain standalone valuable. Stripping creates "bonus" not "ransom."

Subscribe Shortcode Reference

{{< subscribe
  headline="Get the Checklist"
  description="12 steps for migration"
  campaign="my-campaign"
  lead_magnet="my-checklist"
  button="Get it"
>}}

Parameters:

headline: CTA headline (short, value-focused)
description: What they get + why it's useful (1-2 sentences)
campaign: UTM campaign value, typically post slug
lead_magnet: Beehiiv custom field for segmentation (kebab-case)
button: Button text (default: "Subscribe")

Quality Checklist

Before finalizing recommendations:

Incentive matches post type (see incentive-patterns.md)
Headline is specific, not generic
Description mentions format and scope
lead_magnet ID is descriptive and unique
Post remains valuable if content is stripped
Aligns with "The Stuck Senior" persona