competitive-brief

name: competitive-brief description: Research competitors and translate the findings into campaign positioning. Use when a campaign needs differentiation, comparison talking points, or sharper message framing.

Competitive Brief

Use this skill when campaign messaging should be shaped by a competitor or a crowded category.

Workflow

1. Define the competitive question.

   • Which competitor or category?
   • Which audience is comparing options?
   • What campaign is this meant to support?

2. Research the comparison.

   • positioning
   • pricing and packaging
   • message themes
   • weaknesses or gaps
   • claims that are risky to mirror

3. Turn research into campaign guidance.

   • core differentiation angle
   • supporting proof points
   • phrases to lean into
   • claims to avoid

4. Hand off to the right next skill.

   • campaign-brief when the campaign still needs a full brief
   • deploy-campaign when the brief is ready and the message just needs to be encoded in the script

Output format

Competitive context:
Primary differentiation angle:
Supporting proof points:
Messaging to avoid:
Recommended campaign hook:
Next step: