analytics-tracking - SKILL.md Agent Skill

name: analytics-tracking description: "Guides GA4 setup, conversion tracking, and UTM parameters for cruisinginthewake.com. Focuses on key metrics that matter for a cruise planning site." version: 1.0.0

Analytics Tracking — InTheWake

Measure what matters. Ignore the rest.

When to Fire

On /analytics command
When adding new pages or tools
When discussing traffic, conversions, or user behavior

GA4 Setup

Key Events to Track

Event	What it measures	Where
`page_view`	Which pages get traffic	All pages
`tool_start`	User opens a calculator/tool	9 interactive tools
`tool_complete`	User finishes a calculation	Drink calc, budget calc
`quiz_complete`	User finishes a quiz	Ship quiz, cruise line quiz
`port_view`	Port guide viewed	388 port pages
`ship_view`	Ship profile viewed	298 ship pages
`outbound_click`	Clicks to cruise line booking sites	Affiliate links
`offline_page`	PWA served offline content	Service worker
`scroll_depth`	How far users read	Articles, port guides

UTM Parameters

For church/social media promotion:

?utm_source=facebook&utm_medium=social&utm_campaign=port-guide&utm_content=nassau

Standard structure:

utm_source: facebook, google, direct, email
utm_medium: social, organic, referral, email
utm_campaign: descriptive name
utm_content: specific page or variant

What NOT to Track

Personal information (no user IDs, no login tracking)
Individual user journeys (aggregate only)
Anything requiring cookie consent banners (keep it simple)

GA4 Code

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXXXXX');
</script>

Place in <head> of every page. Replace G-XXXXXXXXXX with your Measurement ID from GA4.

Custom Events

// Tool usage
gtag('event', 'tool_start', { tool_name: 'drink-calculator' });
gtag('event', 'tool_complete', { tool_name: 'drink-calculator', result: 'worth-it' });

// Outbound clicks
gtag('event', 'outbound_click', { destination: 'royalcaribbean.com' });

Integration

content-freshness — correlate stale pages with traffic drops
seasonal-content-planner — seasonal traffic patterns inform content priorities
deployment-validator — verify analytics code is present on all pages

Soli Deo Gloria