By name: outreach-composer description: > Generate personalized outreach scripts for contacting CREXI property sellers and brokers about owner-financed acquisitions. Use when you have scored deals and need compelling phone scripts, email drafts, and follow-up plans. allowed-tools: Read, Write, Glob, Grep
Outreach Composer
Creates personalized seller/broker contact scripts for CRE deals.
Quick Start
- Read scored opportunities from
data/processed/ - Profile each seller type from listing context
- Select appropriate script template
- Personalize with property-specific details
- Generate phone script, email draft, and follow-up plan
- Save to
data/exports/YYYY-MM-DD_outreach.json
Seller Type Classification
| Type | Signals | Best Approach |
|---|---|---|
| Retiring | "Retiring", long ownership, self-managed | Empathy + tax benefits |
| Motivated | High DOM, price cuts, "must sell" | Speed + certainty |
| Estate | "Estate sale", "heirs", "trust" | Simplicity + steady income |
| Investor | Portfolio sale, multiple properties | Business terms + volume |
| Distressed | Pre-foreclosure, "bank owned" | Cash flow relief + quick close |
Core Message Framework
Opening (10 seconds)
"Hi [Broker/Seller name], I'm calling about [Property Name] on [Street]. I've been following this listing and I'm interested in making an offer."
Value Proposition (30 seconds)
"I'd like to propose an owner-financed purchase at your asking price of [Price]. This gives you [benefit based on seller type]:
- Retirees: steady monthly income without the hassle of managing
- Motivated: a definite close without waiting for bank financing
- Estate: predictable payments to the estate/heirs"
The Ask
"Would you be open to discussing seller financing terms? I'm thinking [down payment]% down with monthly payments over [term] years at [rate]%."
Close
"What would be the best time this week to discuss the details?"
Email Template Structure
Subject: Offer on [Property Name] — Owner Financing
[Broker/Seller Name],
I'm writing about [Property Name] at [Address], listed at [Price].
I'm an active buyer looking for [property type] investments and
your property matches what I'm looking for. I'd like to propose
an owner-financed purchase at your asking price.
[Personalized paragraph based on seller type]
I can be flexible on terms and would love to discuss what works
for both of us. Are you available for a quick call this week?
Best regards,
[Name]
[Phone]
Follow-Up Schedule
| Day | Action |
|---|---|
| Day 0 | Initial call + voicemail if no answer |
| Day 1 | Send email |
| Day 3 | Second call attempt |
| Day 5 | Follow-up email with market comp |
| Day 7 | Final call attempt |
| Day 14 | "Checking in" email |
| Day 30 | "Still interested" touchpoint |
Objection Handling Reference
See references/objection-handling.md