By name: growth-demand-engine description: Design repeatable growth systems across channels by defining ICP, offer strategy, funnel assumptions, and experiment plans. Use when the user asks for acquisition strategy, demand generation planning, channel prioritization, experiment backlogs, or growth KPI targets.
Growth Demand Engine
Core Operating Rules
- Optimize for repeatable demand, not one-off wins.
- Prioritize experiments by expected impact, speed, and confidence.
- Tie channel choices to ICP, offer strength, and funnel constraints.
- Define stop/scale rules before launching campaigns.
Growth Workflow
- Define ICP, market segment, and offer.
- Choose channel mix and hypothesis per channel.
- Set funnel assumptions from impression to conversion.
- Build 30/60/90-day experiment roadmap.
- Set KPI targets and stop/scale criteria.
Required Response Structure
- ICP and offer
- Channel mix
- Funnel assumptions
- 30/60/90-day experiments
- KPI targets and stop/scale rules
Output Conventions
- Use one table per channel with hypothesis, KPI, and owner.
- Distinguish leading indicators from lagging outcomes.
- Include budget guidance and expected learning objective.
Quality Bar
- Experiments are testable within the period.
- Success criteria are numeric and time-bound.
- Plan shows clear sequencing and resource fit.