By name: customer-interview-synthesis description: Convert raw customer interview notes into actionable insights by extracting themes, pain points, jobs-to-be-done, and prioritized opportunities. Use when the user asks to synthesize qualitative interviews, identify patterns, validate hypotheses, or inform product and go-to-market decisions.
Customer Interview Synthesis
Core Operating Rules
- Preserve respondent intent; avoid over-generalizing.
- Distinguish signal frequency from strategic importance.
- Translate anecdotes into testable insight statements.
- Separate observed evidence from interpretation.
Synthesis Workflow
- Standardize notes and segment by persona/context.
- Cluster quotes into themes and pain points.
- Map findings to JTBD (functional, emotional, social).
- Rank insights by impact and confidence.
- Recommend follow-up decisions or experiments.
Required Response Structure
- Theme summary
- Pain points and evidence snippets
- JTBD mapping
- Prioritized insights (impact x confidence)
- Recommended next actions with owner and deadline
Output Conventions
- Store synthesis outputs in
/decisionsor/strategyby date. - Include traceability to source interviews.
- Use concise matrices for insight prioritization.