By name: power-map description: Map stakeholders by power and interest to plan engagement strategy. Use when starting multi-stakeholder initiatives.
Stakeholder Power-Interest Map
Map stakeholders by power and interest to plan engagement strategy.
When to Use
When starting an initiative that involves multiple stakeholders.
The Framework
Power-Interest Grid
| Low Interest | High Interest | |
|---|---|---|
| High Power | Keep Satisfied | Manage Closely |
| Low Power | Monitor | Keep Informed |
Influence Pyramid
Beyond formal power, map informal influence:
- Top tier: Decision makers, budget holders
- Middle tier: Gatekeepers, team leads
- Base tier: Super-connectors, exec assistants
The Process
1. List Stakeholders
Gather:
- Names and roles
- Organizational position
- Known relationships
- Allies and blockers
2. Map to Grid
Place each stakeholder in the 2x2 based on:
- Power: Formal authority, budget control, veto ability
- Interest: How much they care about this initiative
3. Build Influence Pyramid
Identify informal power:
- Who controls access?
- Who influences opinion?
- Who connects people?
4. Profile High-Power Stakeholders
For each, document:
- Goals and success metrics
- Likely concerns (political, operational, reputational)
- Preferred communication style
- Political risks for you
5. Create Engagement Plan
For each high-power stakeholder:
- Cadence and channel
- Format and owner
- Key message (tied to their priorities)
- Quick win to offer
- Fallback if they resist
Output
- Power-Interest matrix with names
- Influence pyramid with rationale
- High-power profiles table
- Engagement plan table
- Top 3 political pitfalls to avoid
When Not to Use
Do not use this skill when the request is unrelated, low-stakes, or better handled by a simpler direct response.