By name: ThumbGate Brand Voice description: Make any ThumbGate-facing copy — landing/pricing/compare/guide pages, README, postinstall banners, CLI receipts, Reddit/LinkedIn/Bluesky/Threads posts, docs, outreach drafts, blog/launch content — sound like ThumbGate: direct, technical, honest, anti-hype. Use BEFORE writing or editing customer-facing or marketing text, and when the user says "write a landing page", "draft a Reddit/LinkedIn post", "write the README", "make this on-brand", "punch up this copy", or "review this copy for voice". Do NOT use for code comments, commit messages, internal notes, or non-ThumbGate copy — and never to add fabricated traction or unsupported claims (honesty is the brand).
ThumbGate Brand Voice
Orchestrator skill for producing on-brand ThumbGate copy. Method adapted from the "Claude brand skill" approach (contrast-based learning: show the model a good line, a line that goes too far, and a line that dies of beige).
When to use
Use this whenever you are about to write or edit copy a human will read as ThumbGate: landing/pricing/compare/guide pages, README, postinstall banners, CLI receipts, social posts (Reddit, LinkedIn, Bluesky, Threads), outreach drafts, or blog/launch content. Do not use it for code comments, commit messages, or internal notes.
How to use (in order)
- Read
brand-foundation.md— who ThumbGate is, the 5 personality traits, and the explicit "what we aren't" list. - Read
voice-and-tone.md— per-trait good / too-far / too-flat rewrites. Match the "good" column; never the other two. - Read
content-formats.md— which traits amplify or recede per channel, with on/off-brand examples per channel. - Read
voice_profile.md— for specific pacing, tone, and vocabulary guidelines. - Read
body_of_work.md— to anchor the core technical thesis and foundational opinions of ThumbGate. - Consult
tokens.json— for color palettes, typography, and styling constraints when generating assets. - Draft. Then stress-test: reread your draft against the "what we aren't" list and the channel rules. If a sentence could appear verbatim on a generic "AI governance platform" site, rewrite it until it could only be ThumbGate.
The one rule that overrides everything
Never overclaim. ThumbGate is pre-revenue and honesty is the brand. No fabricated traction ("trusted by N teams"), no benchmark claims without a cited source, no "live" integration we don't ship. Honest-and-specific beats impressive-and-vague every time.