marketing-ideas

name: marketing-ideas description: Brainstorm marketing ideas — campaigns, content, growth experiments, viral concepts. Triggers on "marketing ideas", "brainstorm", "campaign ideas", "ý tưởng marketing", "brainstorm".

Marketing Ideas

Generate creative, actionable marketing ideas through structured brainstorming. Covers campaign concepts, content angles, growth experiments, viral mechanics, and community-led strategies. Moves beyond random brainstorming into systematic ideation that produces testable ideas ranked by impact.

Initial Assessment

Before brainstorming, determine:

1. Goal? Brand awareness, lead generation, sales conversion, user retention, or community growth?
2. Constraint? Budget (zero-budget, small, medium, large), timeline, team size.
3. Audience? Who are the ideas targeting? Load from docs/brand-guidelines.md.
4. Channel focus? All channels open, or specific platform (Facebook VN, TikTok, email, offline)?
5. What's been tried? List previous campaigns and their results to avoid repetition.
6. Seasonality? Any upcoming events, holidays, or industry moments to leverage?

Core Methodology

Structured Ideation Framework

Brainstorming without structure produces noise. Use this three-round process:

Round 1 — Diverge (Quantity over quality, 15-20 ideas)

Generate ideas across six categories. Aim for 3+ ideas per category:

Round 2 — Converge (Score and rank)

Score each idea on ICE framework:

ICE Score = (I + C + E) / 3. Rank by score. Top 3-5 ideas move to Round 3.

Round 3 — Develop (Turn ideas into plans)

For each top idea, produce:

• One-line description
• Target metric and expected impact
• Execution steps (3-7 steps)
• Required resources (budget, tools, people)
• Timeline (when to launch, how long to run)
• How to measure success

Idea Templates by Goal

For lead generation:

• Free tool/calculator that requires email to access results
• Industry report or benchmark data (gated PDF)
• Free email course (5-day drip on specific topic)
• Live webinar with Q&A → recording available for email signup
• Template library (Notion, Google Sheets, Figma templates)

For brand awareness:

• Thought leadership content series (LinkedIn/X)
• Industry hot-take or contrarian opinion piece
• Behind-the-scenes or "how we built X" content
• Data-driven study with original research
• Collaboration with micro-influencers for authentic reach

For conversion/sales:

• Limited-time offer with genuine scarcity
• Customer success story/case study
• Product demo video addressing top 3 objections
• Comparison page against top competitor
• Free trial extension for engaged but unconverted users

For retention/community:

• User spotlight/feature (interview customers)
• Exclusive community (Facebook Group, Discord, Zalo Group)
• Monthly challenge or competition
• Early access program for power users
• Feedback loop → implement → announce cycle

Workflow

Scenario 1: Full Brainstorm Session

1. Load brand context from docs/brand-guidelines.md
2. Clarify goal, constraints, and audience
3. Run Round 1: generate 15-20 ideas across six categories
4. Present all ideas to user in a quick-scan table:

   | # | Category | Idea | 1-line description |
   |---|---|---|---|
   | 1 | Content | ROI calculator | Free tool showing savings |
   

5. Run Round 2: score each on ICE (or let user score)
6. Select top 3-5 ideas
7. Run Round 3: develop each into actionable plan
8. Save to assets/reports/brainstorm-[topic]-YYYY-MM-DD.md

Scenario 2: Quick Idea Spark (5 ideas, no ranking)

1. Load brand context
2. Understand the specific need (e.g., "content ideas for next month", "TikTok video concepts")
3. Generate 5 focused ideas with 1-line description and 1-line execution hint
4. Present as a quick list, no formal scoring
5. User selects favorites for deeper development

Scenario 3: Seasonal Campaign Ideation

1. Load brand context and calendar
2. Identify the upcoming event or season (Tết, 11/11, Back to School, etc.)
3. Generate campaign concepts that connect brand to the occasion:
   • Theme/hook: how the brand relates to this moment
   • Content arc: teaser → launch → peak → wind-down
   • Offer: special promotion or exclusive tied to the event
   • Channel mix: which platforms for which content
4. Reference launch-strategy for execution framework
5. Save to assets/reports/campaign-ideas-[event]-YYYY-MM-DD.md

Vietnamese Marketing Ideas Playbook

Viral Mechanics That Work in Vietnam

Tagging mechanics: "Tag 3 bạn bè để nhận quà" drives exponential reach on Facebook VN. Works because Vietnamese users actively engage in tagging culture. Combine with real incentive (voucher, gift).

Mini-game / Lucky wheel: "Quay số trúng thưởng" gamification drives massive engagement. Vietnamese audiences love luck-based mechanics. Implementation: simple web-based lucky wheel, enter phone number to spin.

Meme marketing: Vietnamese internet culture is meme-heavy. Brands that create or remix trending memes (with brand context) get organic sharing. Monitor Vietnamese meme pages for trending formats.

Livestream selling: Not just for e-commerce — SaaS and services use Facebook/TikTok LIVE for demos, Q&A, and exclusive offers. Vietnamese audiences trust live interaction over polished content.

User-generated content contests: "Chia sẻ câu chuyện của bạn với [Brand]" — story-sharing contests generate authentic content and community engagement.

Tết Campaign Ideas (Adaptable Annually)

Tết is the biggest marketing moment in Vietnam. Every brand must have a Tết strategy:

• Tết greeting campaign: branded Tết wishes (video, image, or interactive card) with sharing mechanic
• "Tết về nhà" emotional content: homecoming stories resonate universally with Vietnamese audiences
• Gift guide / gift set: curated product bundles for Tết gift-giving
• Red envelope digital: virtual lì xì (red envelope) with brand credits or discounts
• Year-in-review: personalized recap of customer's year with the brand (engagement + loyalty)
• Charity tie-in: "Mua 1 tặng 1 cho trẻ em vùng cao" — social responsibility campaigns perform well during Tết

Community-Led Growth for Vietnam

Vietnamese consumers trust communities over brands:

• Facebook Group: create a niche community group. Focus on value and discussion, not promotion. Groups with 5K+ members become self-sustaining growth engines.
• Zalo Group: for closer-knit communities (customers, VIP users). More intimate than Facebook. Higher engagement.
• KOC seeding: send product to 20-50 nano KOCs without paid requirement. Many will post organically. Volume play.
• Referral program: "Giới thiệu bạn bè — cả hai cùng nhận ưu đãi" (both referrer and referred get benefit). Vietnamese users respond strongly to mutual-benefit referrals.
• Local events: even small offline meetups in HCM/Hà Nội create disproportionate brand loyalty and word-of-mouth.

Output Specification

• Format: Markdown with idea tables, ICE scores, and developed plans
• Location: assets/reports/
• Naming: brainstorm-[topic]-YYYY-MM-DD.md, campaign-ideas-[event]-YYYY-MM-DD.md

Quality Checklist

• Ideas span multiple categories (not all content or all ads)
• Each idea has a clear, one-line description
• Top ideas scored on ICE framework
• Developed ideas include metric, steps, resources, and timeline
• Vietnamese viral mechanics considered (tag, mini-game, meme, livestream)
• Seasonal opportunities identified and incorporated
• Ideas are original (not rehashing past campaigns)
• Brand context from docs/brand-guidelines.md applied
• Output saved to assets/reports/ with correct naming

Related Skills

• launch-strategy — Turning campaign ideas into launch plans
• social-media — Platform-specific execution of content ideas
• marketing-psychology — Behavioral triggers to amplify idea effectiveness
• content-marketing — Content ideas feed into editorial calendar
• copywriting — Writing the campaign messaging