By name: competitive-intelligence description: Research competitors and generate interactive battlecards for sales conversations. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
Competitive Intelligence
Research competitors and generate actionable battlecards for sales conversations. Creates interactive HTML battlecards with comparison matrices, talk tracks, and landmine questions.
How It Works
Always (via web search):
- Deep-dive into competitor products, features, and pricing
- Track recent releases (last 90 days)
- Document your own product releases and differentiators
- Create side-by-side comparison matrices
- Develop sales talk tracks and objection responses
- Generate landmine questions to expose competitor weaknesses
Enhanced (with connected tools):
- CRM: Win/loss patterns and deal-level competitor tracking
- Docs: Existing battlecards and competitive playbooks
- Chat: Field intelligence from internal teams
- Transcripts: Competitor mentions and customer objections
Output Format
Self-contained HTML artifact featuring:
Comparison Matrix
Overview grid comparing you against all competitors on key dimensions.
Per-Competitor Battlecard
For each competitor:
- Company Profile: Overview, size, funding, target market
- Positioning: How they describe themselves, key claims
- Recent Releases: Last 90 days of product updates
- Where They Win: Honest assessment of their strengths
- Where We Win: Your differentiators with proof points
- Pricing Intelligence: Known pricing models and comparison
- Talk Tracks: Scenario-based responses for sales conversations
- Objection Handling: Common objections and recommended responses
- Landmine Questions: Questions that expose their weaknesses
- Trap Questions: Questions they set for you, with prepared responses
Your Company Card
Your recent releases, differentiators, and proof points.
Triggers
- "competitive intel on [competitor]"
- "how do we compare to [competitor]?"
- "battlecard for [competitor]"
- "what's new with [competitor]?"
- "research [competitor] vs us"
Refresh Cadence
- Monthly for active competitors
- Before major deals
- After win/loss analysis
- After competitor announcements
Principles
- Be honest about competitor strengths — credibility matters
- Focus on customer value, not feature lists
- Back claims with evidence (customer quotes, data, third-party validation)
- Keep it actionable for sales conversations