By name: co-marketing-governance description: Governance playbook for joint marketing programs, MDF, and performance reviews.
Co-Marketing Governance Skill
When to Use
- Planning joint campaigns, launches, or events with partners.
- Managing MDF budgets, approvals, and performance tracking.
- Preparing partner QBRs or exec updates focused on demand-generation impact.
Framework
- Program Intake – business case, audience, KPIs, required assets, legal/compliance checks.
- Approval Workflow – decision matrix for marketing, partner, and finance stakeholders.
- Execution Cadence – sprint plan, shared tracking sheets, and content governance.
- Measurement & Attribution – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
- Closeout & Learnings – retro template, MDF reconciliation, and next-play recommendations.
Templates
- Co-marketing brief + approval form.
- MDF budget tracker with forecast vs actuals.
- Post-campaign report outline with KPIs and narrative prompts.
Tips
- Align messaging with joint solution blueprints to keep storytelling consistent.
- Attach MDF approval deadlines to campaign calendars to avoid delays.
- Pair with
run-partner-qbrto highlight impact and secure additional investment.