brand-governance

star 279

Use to manage brand guidelines, approvals, and ongoing refresh cadence.

gtmagents By gtmagents schedule Updated 11/19/2025

name: brand-governance description: Use to manage brand guidelines, approvals, and ongoing refresh cadence.

Brand Governance Toolkit Skill

When to Use

  • Rolling out updated brand systems or localization variants.
  • Reviewing creative for compliance with legal, accessibility, or partner requirements.
  • Auditing asset libraries for version control.

Framework

  1. Guideline Source of Truth – centralize docs, design tokens, and change history.
  2. Approval Workflow – define reviewers, SLAs, and escalation paths for exceptions.
  3. Audit Cadence – schedule quarterly reviews of live assets, templates, and vendor usage.
  4. Education Layer – curate training, office hours, and certification quizzes.
  5. Feedback Loop – capture field requests, track decisions, and prioritize updates.

Templates

  • Brand governance checklist (channel, reviewer, status).
  • Exception request form with rationale + decision log.
  • Rollout communication plan (audiences, channels, timeline).

Tips

  • Use tagging/versioning in DAM tools to prevent outdated asset usage.
  • Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
  • Partner with legal/security for regulated industries.

Install via CLI
npx skills add https://github.com/gtmagents/gtm-agents --skill brand-governance
Repository Details
star Stars 279
call_split Forks 47
navigation Branch main
article Path SKILL.md
More from Creator