szybka-fucha-content-marketing

name: szybka-fucha-content-marketing description: Create conversion-focused content for Szybka Fucha that turns interest into newsletter or waitlist signups. Use when drafting or improving landing page copy, blog posts, email sequences, social posts, ads, lead magnets, campaign hooks, or CTA text for Szybka Fucha. Especially relevant when the goal is to persuade either people who want to delegate small local tasks or people who want to earn from nearby gigs to sign up before launch.

Szybka Fucha Content Marketing

Use this skill to write content that grows pre-launch demand for Szybka Fucha. Optimize for clear audience fit, believable benefits, and a strong signup CTA rather than generic brand awareness copy.

Read references/product-positioning.md first for product facts, audiences, claims, and approved messaging. Read references/channel-playbook.md when the user asks for a specific channel or deliverable format.

Workflow

1. Identify the conversion goal. Default to newsletter or waitlist signup unless the user asks for another measurable outcome.
2. Pick one primary audience. Choose either client ("chcę zlecać") or contractor ("chcę zarabiać"). Do not blur both audiences in one asset unless the format explicitly needs a split section.
3. Map message to the audience's core pain. For clients, focus on time saved, local help, and fast task delegation. For contractors, focus on flexible earnings, nearby work, control over time, and reputation building.
4. Build the draft around pain -> promise -> proof -> CTA. Keep the CTA explicit: join the waitlist, sign up for updates, share preferences, or reserve priority access in a city.
5. Check claims against the product facts. Do not invent launch dates, coverage, pricing, verified outcomes, or feature availability. If a capability is planned but not launched, mark it as planned.
6. Match repo reality. The current landing page already leans on co-creation, city-based launch interest, and the two-role split. Keep new copy consistent unless the user asks for a repositioning.

Writing Rules

• Write in Polish by default unless the user requests another language.
• Keep the brand name Szybka Fucha unchanged.
• Prefer concrete, local, everyday language over startup jargon.
• Use urgency carefully. "Szybko", "lokalnie", and "wygodnie" fit the brand. Fake scarcity does not.
• Make the next step obvious within the first screen or first paragraph.
• Support claims with specifics already present in the repo, such as local helpers, small tasks, fast matching, flexible earning, app co-creation, or city-priority rollout.
• When writing SEO content, keep conversion intent visible. Informational content should still move the reader toward signup.

Deliverable Patterns

• For landing page copy, provide a headline, subheadline, supporting bullets, CTA, and optional objection handling.
• For blog posts, provide title options, a recommended angle, intro hook, section outline, CTA placements, and metadata if useful.
• For email, provide subject lines, preview text, body copy, and CTA.
• For ads/social, provide multiple short variants grouped by audience and hook.
• For content strategy, provide audience, message pillars, funnel stage, channel ideas, and testable hypotheses.
• For copy review, prioritize why the current text may fail to convert and rewrite the weak sections.

Audience Split

Clients

• Target pain: no time for errands, waiting in line, cleaning, repairs, or small household tasks.
• Promise: find nearby help quickly and get time back.
• Best CTA angle: get early access, help shape the app, reserve priority in your city.

Contractors

• Target pain: inconsistent gigs, low control, unreliable income sources.
• Promise: flexible local earning, faster payouts, and reputation growth.
• Best CTA angle: join early, get launch updates, be first in your city, influence how earning works.

Output Standard

When producing a final draft, include:

1. The target audience.
2. The channel or asset type.
3. The core conversion CTA.
4. The finished copy.
5. If useful, 2-5 alternate hooks or headlines.

Example Triggers

• "Use $szybka-fucha-content-marketing to draft a blog post for people who need help with small home tasks."
• "Use $szybka-fucha-content-marketing to rewrite the hero section so more contractors sign up."
• "Use $szybka-fucha-content-marketing to create a 5-email waitlist sequence for Warsaw."
• "Use $szybka-fucha-content-marketing to generate Instagram ad copy for the chcę zlecać audience."

References

• references/product-positioning.md: product facts, audiences, claims, and messaging anchors.
• references/channel-playbook.md: reusable patterns for landing pages, blog, email, ads, and experiments.